For any pro marketer, a tool that helps them manage and optimize all their native campaigns, is an essential component in their arsenal. Our very own TheOptimizer and Brax.io, are two of the most used native ads optimization tools in the market – but which one is better? We’ve analyzed and compared them, and put this article together to make it easier for you to decide.
We’ll go over:
1. How Each Platform Works
2. What Key and Unique Features They Have
3. How do Their Pricing Plans Compare
You can jump on any section in the article, or head straight to its conclusion, for our final thoughts.
An Overview of How Brax.io and TheOptimizer Work
The main task that each of the systems is designed to do, is to allow its users to easily automate and manage all their native ads from a single dashboard.
From there, users can quickly see and get informed on how their campaigns and ads are performing. Based on the data, they can set up automatic rules (based on conditions) that help them save much time and scale their campaigns.
When it comes to usability, both systems are fairly easy to learn and operate. Being designed by media buyers for media buyers, they have all you might need. Hence their visual elements (such as graphs and tables) give you that macro info instantly. And if you’d like to go deeper into each campaign’s performance, you can quickly do that as well.
In addition, for those who are just getting started, both campaign managers have a rich help center and top-quality support to help you in your first steps and beyond.
Which System Has the Best Features?
For marketers, this is easily the most important part of any native campaigns manager. Both TheOptimizer and Brax.io, to say the least, are feature-packed, yet have their differences as well. The table below shows you where they are similar and where these tools differ from each other:
★★★★★ Every 10 minutes
★★★☆☆ Every 2h (best effort)
★★★★★ Fully versatile (coming soon)
★★★☆☆ With Limitations
★★★★★ (13 tracking platforms + 5 Search Feed Providers)
★★★☆☆ Limited to 2 trackers
When it comes to Integrations here is the summary. TheOptimizer has until today over 30 integrations while Brax.io only 7:
Native Traffic Sources
Social Traffic Sources
Search Feed Providers
Which One Offers the Best Pricing Options?
In the end, it all comes down to pricing. How much more are you getting for less. In the table below you can see the four pricing tiers that TheOptimizer and Brax.io offer.
$20,000 ad spend (overage 1%)
$10,000 ad spend (overage 2%)
$50,000 ad spend (overage 0.8%)
$50,000 ad spend (overage 1.5%)
$100,000 ad spend (overage 0.6 %)
$250,000 ad spend (overage 1%)
$1,000,000 ad spend (overage 0.25%)
You can check and learn more on TheOptimizer’s pricing here.
TheOptimizer is simply the better option out of the two. Primarily due to its additional features, vastly more integrations, and considerably better pricing; at different tiers, half of what Brax.io offers. For all who want to give TheOptimizer a try, it offers a 15-day Free Trial to ease your decision.