If you are advertising on TikTok, you probably don’t need to be told how fast this platform evolves. With attention spans getting shorter and new trends emerging almost every single day, it is one of the most challenging platforms out there to master.
According to TikTok, there is one solution to keep up with their tempo. All you have to do is change your ads every 7 days! Unless you want to spend every second of the day keeping up, you will need to use TikTok tools that will make your life easier and save you an immense amount of time.
In this article, we will look at 9 must-have TikTok tools you can use throughout various stages of your advertising process to truly skyrocket your campaigns in 2023.
TikTok Tool 1: TikTok Creative Center
Before you start creating your ads, you will need a content strategy. TikTok’s Creative Center can help with this. On this platform, you can find examples of ads that are working really well on TikTok, trend reports, video templates and more.
The feature most advertisers use here is “Examples of top ads”. If you target your audience by country, you can select a specific country in this overview. You can also search for a keyword that is related to your product.
In this case, when I type in “ecommerce”, I can see all the top ads related to that keyword, and try to establish a pattern between the videos.
TikTok Tool 2: Pexels
Using the inspiration you got from the top performing ads, you can easily create similar videos yourself. If you do not want to spend money on shooting a TikTok video from scratch, Pexels offers thousands of free TikTok videos you can use.
Generally, videos featuring people tend to convert better. Pexels has plenty of high quality ones you can choose from. In the click of a button, you can download one of these stock videos and modify it in your editing software of choice.
TikTok Tool 3: Trend.io
If you still prefer more personalized videos, you can pay top TikTok creators to make a video for you. This is referred to as UGC, or user generated content. According to the 2023 TikTok trend reports, this type of content is converting extremely well due to its ability to seamlessly blend in with other videos on the app, appearing more trustworthy. It is also much cheaper than filming a professional video from scratch.
TikTok Tool 4: CapCut
CapCut is a free all-in-one video editor. It is from the same parent company as TikTok, and it’s very easy to use while still offering advanced editing capabilities, such as video editing, filters, effects, text on video, music, speed adjustment, transitions, quality/color correction and more.
TikTok Tool 5: Copy.ai
Now that you have your video creatives, it’s time to write the captions. With more and more people using TikTok as a search engine, the company announced that they are working on improving their search function. Video captions will become even more important for ad performance, and copy.ai’s TikTok caption generator can help.
You may already know that AI software is the next big thing in digital marketing. Using these tools will allow you to work faster and smarter, and the sooner you jump on the AI train, the higher the chances are that you will set yourself apart from the competition.
Copy.ai analyzes a large amount of data from TikTok, and it recommends captions that are highly likely to work best for your specific video ad. You simply need to explain what the video is about, and what is the main action you hope to achieve through your ad.
The free version will recommend five different captions, and you can upgrade to a premium version for $36/month for more flexibility.
TikTok Tool 6: TikTok Pixel
Once you start posting your ads, you will need to track their performance. TikTok’s pixel is a piece of code you can place on your website, and it allows you to track actions that users take after interacting with your TikTok video.
If you are looking for a prebuilt, hassle-free solution that requires minimal setup or maintenance, this is the perfect solution.
TikTok Tool 7: Linktree
If you only have one website you wish to promote via TikTok, you can easily place the link in your TikTok bio. But if you have multiple links and offers, you will most likely need a landing page with all your links in one place.
You can create a landing page in under 10 minutes with Linktree’s free version. If you need more customization, you can also choose one of their three paid plans (all under $20).
Here is an example of how the landing page with all the links would look like.
Image by Linktree
TikTok Tool 8: Hootsuite
So far, we have mostly discussed tools that focus on creating top-performing content on TikTok. However, if you truly want to skyrocket your campaigns in 2023 and set yourself apart from the competition, you will need a few advanced tools. Such tools will allow you to save time and scale profitably by automating various processes.
The first one is Hootsuite, which is a social media management tool. If you are managing several campaigns with multiple ad groups and ads, Hootsuite’s ability to schedule and automatically publish content comes in handy. You can also manage and store all your creatives, get access to in-depth analytics, and interact with other accounts, all from one single dashboard.
Hootsuite offers different pricing options, starting from $99/month with the possibility of upgrading to custom plans.
TikTok Tool 9: TheOptimizer.io
If you are juggling multiple campaigns at the same time, an automation tool can help you save time and scale more efficiently. We may be a bit biased with this one, but thousands of advertisers have increased profits and skyrocketed their campaigns with The Optimizer.
The tool allows you to set rules that will help manage your campaigns on autopilot. You can automatically change bids and budgets when certain conditions are met, pause ads that are not bringing results, and clone top-performing ad groups.
The Optimizer offers various pricing plans based on your monthly ad spend, starting from $199/month.
Conclusion
In this article we recommended TikTok’s Creative Center for your content strategy planning, Pexels for free stock videos, Trend.io for affordable UGC content, CapCut for video editing, Copy.ai for writing your captions, TikTok Pixel for tracking your ad’s performance, Linktree for compiling all your promotional links, Hootsuite for managing and automatically publishing your content, and The Optimizer for automating your campaign management.
Regardless of which tools you choose based on your personal goals and budget, you will need to simplify and automate your processes if you want to stay ahead of the competition and continue growing with the platform.
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