TheOptimizer is the go-to place for thousands of performance marketers that manage and automate all their campaigns from one place. With its many integrations and automatic rules, it has become the market’s leader and a major time saver. RedTrack’s Automation, is a feature that aims to deliver similar results, but how does it compare to TheOptimizer?

We’ve analyzed both systems and put together this comparison.

Features Comparison: TheOptimizer vs Automation

As always, we’ve got to start by comparing both systems’ features. As an optimization tool, TheOptimizer has got far more capabilities than Automation. In addition, it has features such as a Campaign Creation Tool, Smart Lists, Advanced Dayparting and more, that can’t be found in RedTrack’s product.


One Unique Dashboard	One Unique Dashboard
Multi User	Multi User
Trustworthy & Accurate Data	Trustworthy & Accurate Data
System Activity	System Activity
Advanced Optimization Options	Limited Optimization Options
Automatic Bidding, Pausing and Budget Adjustments (Fully Fledged)	Automatic Bidding, Pausing and Budget Adjustments (Limited)
Automatic Rules (Multiple Advanced Rules)	Automatic Rules (Limited Rule Creation)
Tracker Data ★★★★★ (13 Tracking Platforms +5 Search Feed Providers)	Tracker Data ★☆☆☆☆ Limited to 1 tracker
Smart Lists	Smart Lists
Media Library ★★★★★ Fully versatile (coming soon)	Media Library
Advanced Dayparting	Advanced Dayparting
Bulk Campaign Creation	Bulk Campaign Creation

Integrations Overview: TheOptimizer vs Automation

Looking at Integrations, we see that TheOptimizer supports more Traffic Sources than Automation (13 compared to 8), as well as vastly more Trackers (13 compared to Automation’s just 1).

Integrations
Native Traffic Sources	Taboola Outbrain RevContent MGID AdsKeeper Yahoo Gemini Yahoo DSP ActiveRevenue MediaGo	Taboola Outbrain RevContent MGID AdsKeeper Yahoo Gemini Yahoo DSP ActiveRevenue MediaGo
Social Traffic Sources	Facebook Tiktok	Facebook Tiktok
Google Ads	Google Ads	Google Ads
Amazon DSP	Amazon DSP	Amazon DSP
Tracking Platforms	Voluum Google Analytics ClickFlare CPV Lab Pro Assertive Yield Funnel Flux Funnel Flux Pro Thrive Tracker Everflow RedTrack Binom BeMob AdsBridge	RedTrack Google Analytics ClickFlare CPV Lab Pro Assertive Yield Funnel Flux Funnel Flux Pro Thrive Tracker Everflow RedTrack Binom BeMob AdsBridge

Search Feed Providers: TheOptimizer vs Automation

Search Arbitrage has recently grown in popularity, with many performance marketers switching to this vertical. TheOptimizer has made sure to support the growing needs of these marketers, and it is integrated with 5 major Search Feed Providers, while Automation with only 1.

Integrations
Search Feed Providers	Tonic Sedo System1 Domain Active Bodis	Tonic Sedo System1 Domain Active Bodis

Automations Comparison: TheOptimizer vs Automation

Being able to create and deploy custom rules that automatically and seamlessly manage all your campaigns, is a game changer. So where can you create more automations for your campaigns, in TheOptimizer or RedTrack’s Automation?

Find the answer below:

Traffic Source
Taboola	11 Automations	3 Automations
Outbrain	14 Automations	3 Automations
RevContent	10 Automations	3 Automations
MGID	10 Automations	3 Automations
AdsKeeper	10 Automations	3 Automations
Facebook	11 Automations	8 Automations
Google Ads	13 Automations	6 Automations
TikTok	11 Automations	0 Automations
Yahoo Gemini	15 Automations	Doesn't Support Integration
Yahoo DSP	14 Automations	Doesn't Support Integration
ActiveRevenue	11 Automations	Doesn't Support Integration
MediaGo	7 Automations	Doesn't Support Integration
Amazon DSP	16 Automations	Doesn't Support Integration

Pricing Comparison: TheOptimizer vs Automation

The following table showcases TheOptimizer’s different pricing tiers, and what you get for each of them. On the other hand, to get the full set of Automation’s rules, you have to pay at least 3 times more.

Note: You cannot use Automation as a standalone product, you have to get RedTrack first.

Pricing
Tier 1	$199/mo ★★★★★ $20,000 Ad Spend Coverage ~ 1% of Ad Spend Overage 1% Unlimited auto-rules	$624/mo ★★☆☆☆ Automation+ add-on Limited set of rules
Tier 2	$399/mo ★★★★★ $50,000 Ad Spend Coverage ~ 0.8% of Ad Spend Overage 0.8% Unlimited auto-rules
Tier 3	$699/mo ★★★★★ $100,000 Ad Spend Coverage ~ 0.7% of Ad Spend Overage 0.6% Unlimited auto-rules
Tier 4	Custom ★★★★★

Conclusion

TheOptimizer is the most complete tool out of the two. With it, performance marketers have access to a broader pool of automation and can connect to a larger number of traffic sources, trackers, and search feed providers. Additionally, it offers smart lists, a media library, a campaigns creator, and a dayparting feature (all four features that Automation doesn’t have). To get all TheOptimizer has to offer, you can start with as little as a third of RedTrack’s Automation price.

For all who want to give TheOptimizer a try, it offers a 15-day Free Trial.