TheOptimizer is a one-stop-shop for marketers who want to create, manage and optimize all their campaigns from one spot. Saving them lots of valuable time, and helping them scale their campaigns effortlessly. Voluum’s Automizer aims to do the same, so how does it compare to TheOptimizer?

We’ve analyzed both systems, and put together this comparison for TheOptimizer vs Automizer to make it easier for you to decide between the two.

Features Comparison: TheOptimizer vs Automizer

To start off, let’s compare both systems’ features. The table below presents a really good overview of the unique features that TheOptimizer has, and those that it has in common with the Automizer.

Note: Some of Automizer’s features are due to its connection with Voluum, and not specifically unique to the Automizer.

Integrations Overview: TheOptimizer vs Automizer

Firstly, when we compare Integrations, such as Traffic Sources, we see that TheOptimizer supports more integrations than the Automizer (see table below for the full list).

And when we compare Trackers, the Automizer being a feature of Voluum, can only support one tracker, while TheOptimizer on the other hand can currently support 13 incredibly powerful trackers (including Voluum as well).

Integrations	Check Out	Check Out
Native Traffic Sources	Taboola Outbrain RevContent MGID Yahoo Gemini Yahoo DSP AdsKeeper ActiveRevenue MediaGo	Taboola Outbrain RevContent MGID Yahoo Gemini Yahoo DSP AdsKeeper ActiveRevenue MediaGo
Social Traffic Sources	Facebook Tiktok	Facebook Tiktok
Google Ads	Google Ads	Google Ads
Amazon DSP	Amazon DSP	Amazon DSP
Tracking Platforms	Voluum Google Analytics ClickFlare CPV Lab Pro Assertive Yield Funnel Flux Funnel Flux Pro Thrive Tracker Everflow RedTrack Binom BeMob AdsBridge	Voluum Google Analytics ClickFlare CPV Lab Pro Assertive Yield Funnel Flux Funnel Flux Pro Thrive Tracker Everflow RedTrack Binom BeMob AdsBridge

Search Feed Providers: TheOptimizer vs Automizer

As marketers explore new spaces to generate new and higher profits, Search Arbitrage in particular has gotten a lot of traction recently. Wouldn’t it be great then to have all your Search Feed Providers integrated with your campaign automation and optimization tool as well?

Currently, the Automizer doesn’t support any Search Feed Provider, while TheOptimizer supports 5 major ones (as you can see in the table below). Giving marketers and search arbitragers alike a great opportunity to explore and potentially gain from new opportunities.

Integrations	Check Out	Check Out
Search Feed Providers	Tonic Sedo System1 Domain Active Bodis	No Search Feed Providers

Automations Comparison: TheOptimizer vs Automizer

A large part of any ad optimization tool, is the ability to create custom automations that are fired when predefined conditions are met. For example, when your campaigns and ads are showing a performance drop, to stop them immediately, or when they are showing a positive performance, to scale them further.

So, in which of the two systems can you create a larger number of automations?

Traffic Source
Taboola	11 Automations	5 Automations
Outbrain	14 Automations	5 Automations
RevContent	10 Automations	6 Automations
MGID	10 Automations	5 Automations
Yahoo Gemini	15 Automations	2 Automations
Facebook	11 Automations	4 Automations
TikTok	11 Automations	4 Automations
Google Ads	13 Automations	3 Automations
Yahoo DSP	14 Automations	Doesn't Support Integration
ActiveRevenue	11 Automations	Doesn't Support Integration
AdsKeeper	10 Automations	Doesn't Support Integration
MediaGo	7 Automations	Doesn't Support Integration
Amazon DSP	16 Automations	Doesn't Support Integration

Pricing Comparison: TheOptimizer vs Automizer

The table below showcases the Automizer’s and TheOptimizer’s pricing tiers, and what you get for each of them.

Note: To use the Automizer, you have to get Voluum as well. Voluum offers a few cheaper pricing options, but limited to max $1000 ad spend.

Pricing
Tier 1	$199/mo ★★★★★ $20,000 Ad Spend Coverage ~ 1% of Ad Spend Overage 1% Unlimited auto-rules	$199/mo ★★★☆☆ $1,000 Ad Spend Coverage ~ 19% of Ad Spend Overage 1%
Tier 2	$399/mo ★★★★★ $50,000 Ad Spend Coverage ~ 0.8% of Ad Spend Overage 0.8% Unlimited auto-rules	$574/mo ★★☆☆☆ $50,000 Ad Spend Coverage ~1.15% of Ad Spend Overage 1% Limited to 30 auto-rules
Tier 3	$699/mo ★★★★★ $100,000 Ad Spend Coverage ~ 0.7% of Ad Spend Overage 0.6% Unlimited auto-rules	$749/mo ★☆☆☆☆ $100,000 Ad Spend Coverage ~ 0.75% of Ad Spend Overage 1% Limited to 30 auto-rules
Tier 4	Custom ★★★★★	Custom ★★☆☆☆

Conclusion

TheOptimizer is a far more complete and advanced ad optimization tool. It allows marketers to use a much broader pool of automations, connect to a larger number of traffic sources, trackers and search feed providers. Additionally, it has a media library, bulk campaigns creator and a dayparting feature (all three features that the Automizer doesn’t have). When we look at prices, with TheOptimizer you are spending less to get more.

For all who want to give TheOptimizer a try, it offers a 15-day Free Trial to ease your decision.

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