# TheOptimizer

## Docs

- [Connect Adskeeper](https://theoptimizer.io/docs/ad-networks/adskeeper/integration/connect.md): Connect your Adskeeper account to TheOptimizer using API credentials to sync campaign data and enable automated optimisation.
- [Connect BigoAds](https://theoptimizer.io/docs/ad-networks/bigoads/integration/connect.md): Connect your BigoAds account to TheOptimizer using API credentials to sync campaign data and enable automated optimisation.
- [Facebook Automation — All Available Rules](https://theoptimizer.io/docs/ad-networks/facebook/automation/overview.md): All automation rule types available for Facebook campaigns in TheOptimizer — what actions you can automate, at which levels, and how they interact.
- [Facebook Automation Rules: Popular Patterns](https://theoptimizer.io/docs/ad-networks/facebook/automation/popular-rules.md): Facebook rule patterns from 2,940 real rules — same-day guardrails, budget protection, CPA scaling, bid control, reactivation, and creative optimization.
- [Attach Automation & Publish](https://theoptimizer.io/docs/ad-networks/facebook/campaign-uploader/automation-review.md): The final step before launch — attach automation rules to your campaigns, review the full list, and publish.
- [Upload to an Existing Campaign](https://theoptimizer.io/docs/ad-networks/facebook/campaign-uploader/existing-campaign.md): Add new ad sets or ads to a live or paused Facebook campaign without touching what is already running.
- [Create Ads Using Existing Posts](https://theoptimizer.io/docs/ad-networks/facebook/campaign-uploader/existing-posts.md): Use previously published Facebook posts as ad creatives to preserve accumulated social proof — likes, comments, and shares — across your campaigns.
- [Getting Started — Overview](https://theoptimizer.io/docs/ad-networks/facebook/campaign-uploader/getting-started.md): The Facebook Mass Campaign Uploader interface — the three panels, the campaign tree, and the three-step launch flow.
- [Multi-Ad Account Launch](https://theoptimizer.io/docs/ad-networks/facebook/campaign-uploader/multi-account.md): Launch the same campaign structure across multiple Facebook ad accounts in a single publish operation.
- [Dynamic Naming Templates](https://theoptimizer.io/docs/ad-networks/facebook/campaign-uploader/naming-templates.md): Auto-generate campaign, ad set, and ad names from placeholders — keeping naming consistent and meaningful across hundreds of variations.
- [Creating a Simple Campaign](https://theoptimizer.io/docs/ad-networks/facebook/campaign-uploader/simple-campaign.md): Configure a straightforward Facebook campaign with one ad set and multiple ads — the base from which all advanced features build.
- [Save as Template & Reuse](https://theoptimizer.io/docs/ad-networks/facebook/campaign-uploader/templates.md): Save your full campaign configuration — including groups, restructuring settings, and automation assignments — as a reusable template for future launches.
- [Main Use Cases](https://theoptimizer.io/docs/ad-networks/facebook/campaign-uploader/use-cases.md): The most common bulk campaign launch scenarios the Facebook Mass Campaign Uploader is built to handle.
- [Generating Variations](https://theoptimizer.io/docs/ad-networks/facebook/campaign-uploader/variations.md): Use Groups, Campaign Restructuring, and Duplication to turn a simple base campaign into dozens or hundreds of targeted variations.
- [Campaign Launcher vs. Facebook Ad Manager](https://theoptimizer.io/docs/ad-networks/facebook/campaign-uploader/vs-ads-manager.md): What the TheOptimizer Facebook launcher can do that native Facebook Ads Manager cannot.
- [Connect Facebook](https://theoptimizer.io/docs/ad-networks/facebook/integration/connect.md): Authorise TheOptimizer to access your Facebook ad accounts, Pages, and Business Managers using OAuth.
- [Manage Ad Accounts & Profiles](https://theoptimizer.io/docs/ad-networks/facebook/integration/manage-accounts.md): Enable and disable Facebook ad accounts, reassign profiles, add tags, and manage tracker connections per account.
- [Troubleshoot a Facebook Connection](https://theoptimizer.io/docs/ad-networks/facebook/integration/troubleshoot.md): Fix common Facebook integration issues — token expiry, missing ad accounts, missing Pages, sync delays, and automation not firing.
- [Connect Google Ads](https://theoptimizer.io/docs/ad-networks/google-ads/integration/connect.md): Authorise TheOptimizer to access your Google Ads accounts using OAuth so it can read campaign data and manage bids and budgets on your behalf.
- [Connect MediaGo](https://theoptimizer.io/docs/ad-networks/mediago/integration/connect.md): Connect your MediaGo account to TheOptimizer using API credentials to sync campaign data and enable automated optimisation.
- [Bulk Upload Campaigns via Excel](https://theoptimizer.io/docs/ad-networks/mgid/campaign-uploader/excel-upload.md): Upload multiple MGID campaigns at once using a pre-built Google Sheets template, then submit the exported Excel file through TheOptimizer's Campaign Creator.
- [Connect MGID](https://theoptimizer.io/docs/ad-networks/mgid/integration/connect.md): Connect your MGID account to TheOptimizer using API credentials to sync campaign data and enable automated optimisation.
- [Native Network Rules: MGID, RevContent, NewsBreak](https://theoptimizer.io/docs/ad-networks/native-networks/automation/popular-rules.md): Proven automation rule patterns for MGID, RevContent, and NewsBreak — covering widget blocking, bid tiering, fraud detection, and budget scaling.
- [Connect NewsBreak](https://theoptimizer.io/docs/ad-networks/newsbreak/integration/connect.md): Connect your NewsBreak account to TheOptimizer using API credentials to sync campaign data and enable automated optimisation.
- [Outbrain Automation Rules: Popular Patterns](https://theoptimizer.io/docs/ad-networks/outbrain/automation/popular-rules.md): Proven Outbrain automation rules from 1,867 real deployments — covering section-level control, publisher blocking, fraud detection, and budget scaling.
- [Bulk Upload Campaigns via Excel](https://theoptimizer.io/docs/ad-networks/outbrain/campaign-uploader/excel-upload.md): Upload multiple Outbrain campaigns at once using a pre-built Google Sheets template, then submit the exported Excel file through TheOptimizer's Campaign Creator.
- [Connect Outbrain](https://theoptimizer.io/docs/ad-networks/outbrain/integration/connect.md): Connect your Outbrain account to TheOptimizer using API credentials to sync campaign data and enable automated optimisation.
- [Bulk Upload Campaigns via Excel](https://theoptimizer.io/docs/ad-networks/revcontent/campaign-uploader/excel-upload.md): Upload multiple RevContent campaigns at once using a pre-built Google Sheets template, then submit the exported Excel file through TheOptimizer's Campaign Creator.
- [Connect RevContent](https://theoptimizer.io/docs/ad-networks/revcontent/integration/connect.md): Connect your RevContent account to TheOptimizer using API credentials to sync campaign data and enable automated optimisation.
- [Taboola Automation Rules: Popular Patterns](https://theoptimizer.io/docs/ad-networks/taboola/automation/popular-rules.md): Proven Taboola automation rules drawn from 4,066 real deployments — covering site blocking, fraud detection, bid optimization, and creative rotation.
- [Bulk Upload Campaigns via Excel](https://theoptimizer.io/docs/ad-networks/taboola/campaign-uploader/excel-upload.md): Upload multiple Taboola campaigns at once using a pre-built Google Sheets template, then submit the exported Excel file through TheOptimizer's Campaign Creator.
- [Connect Taboola](https://theoptimizer.io/docs/ad-networks/taboola/integration/connect.md): Connect your Taboola account to TheOptimizer using API credentials to sync campaign data and enable automated optimisation.
- [TikTok Automation Rules: Popular Patterns](https://theoptimizer.io/docs/ad-networks/tiktok/automation/popular-rules.md): TikTok automation rule patterns covering real-time pausing, tiered ROI scaling, ad group cloning, bid control, and creative fatigue detection for media buyers.
- [Connect TikTok](https://theoptimizer.io/docs/ad-networks/tiktok/integration/connect.md): Authorise TheOptimizer to access your TikTok for Business ad accounts using OAuth so it can read campaign data and manage your ads on your behalf.
- [Connect Trillion](https://theoptimizer.io/docs/ad-networks/trillion/integration/connect.md): Connect your Trillion account to TheOptimizer using API credentials to sync campaign data and enable automated optimisation.
- [Connect Yahoo DSP](https://theoptimizer.io/docs/ad-networks/yahoodsp/integration/connect.md): Connect your Yahoo DSP account to TheOptimizer using API credentials to sync campaign data and enable automated optimisation.
- [Rule Chains: Build Multi-Step Automation Strategies](https://theoptimizer.io/docs/automation/rule-chains.md): Use tags to chain automation rules into multi-step sequences — so each rule picks up where the previous one left off. Includes three complete chain examples.
- [Automation Rule Templates and Examples](https://theoptimizer.io/docs/automation/rule-templates.md): Ready-to-use rule patterns for pausing losers, reactivating winners, scaling budgets, managing bids, cloning campaigns, and detecting creative fatigue.
- [Automation Rules: Complete Guide for Media Buyers](https://theoptimizer.io/docs/automation/rules-guide.md): Learn how to build, configure, and schedule automation rules in TheOptimizer — from conditions and actions to scope, filtering, and notifications.
- [Campaign Creator: Launch Campaigns at Scale](https://theoptimizer.io/docs/campaign-creator/overview.md): Build and launch campaigns across Facebook, Taboola, Outbrain, and more — all from one place, with mass creation and API-powered speed.
- [Compare Date Ranges](https://theoptimizer.io/docs/campaign-manager/compare-dates.md): Set your reporting date range, enable period-over-period comparisons, and choose which columns display the comparison data.
- [Create Custom Metrics](https://theoptimizer.io/docs/campaign-manager/custom-metrics.md): Define your own metric formulas using any combination of available metrics — then use them as columns in the table and as conditions in automation rules.
- [Customize & Save Columns](https://theoptimizer.io/docs/campaign-manager/customize-columns.md): Choose which metrics appear in the campaign table, reorder them, and save column presets for different workflows — including shared presets visible to your whole team.
- [The Details View](https://theoptimizer.io/docs/campaign-manager/details-view.md): A deep-dive side panel for any campaign, ad set, or ad — performance charts, event timelines, action logs, automation rules, and platform-specific breakdowns.
- [Navigate Using Your Keyboard](https://theoptimizer.io/docs/campaign-manager/keyboard-navigation.md): The Campaign Manager is built for keyboard-first workflows — filter, browse, and edit without ever reaching for the mouse.
- [Understanding Available Metrics](https://theoptimizer.io/docs/campaign-manager/metrics-overview.md): An overview of all metric categories available in the Campaign Manager — from traffic source and tracker data to custom metrics and conversion events.
- [Working With Multiple Currencies](https://theoptimizer.io/docs/campaign-manager/multiple-currencies.md): How TheOptimizer handles cost and revenue figures when your ad accounts operate in different currencies.
- [Navigation & Filtering](https://theoptimizer.io/docs/campaign-manager/navigation-and-filtering.md): Switch between ad networks, drill down through campaigns, ad sets, and ads, and filter your view by any metric or attribute — all from a single unified interface.
- [Campaign Manager](https://theoptimizer.io/docs/campaign-manager/overview.md): Your unified workspace for managing campaigns, ad sets, and ads across all connected ad networks — all from a single table.
- [Quick & Bulk Actions](https://theoptimizer.io/docs/campaign-manager/quick-bulk-actions.md): Edit budgets and bids inline, pause or activate individual items, and apply actions to multiple campaigns at once using the bulk action bar.
- [Ad Network vs. Tracker Revenue](https://theoptimizer.io/docs/campaign-manager/revenue-sources.md): Understand the difference between ad network revenue and tracker revenue — and how to switch between them.
- [Creative Library: Store, Analyze, and Reuse Creatives](https://theoptimizer.io/docs/creative-library/guide.md): Aggregate creative performance across all campaigns, store and tag assets in one hub, and pull them into the Campaign Creator — no file sharing required.
- [Frequently Asked Questions — TheOptimizer](https://theoptimizer.io/docs/faq.md): Answers to the most common questions about TheOptimizer — covering setup, automation, campaign creation, pricing, integrations, and troubleshooting.
- [Quick Start](https://theoptimizer.io/docs/getting-started.md)
- [Connecting Ad Networks](https://theoptimizer.io/docs/integrations/ad-networks.md): Connect Facebook, Google Ads, TikTok, Taboola, Outbrain, MGID, and other ad networks to TheOptimizer.
- [Google Analytics & Google Sheets](https://theoptimizer.io/docs/integrations/google-analytics.md): Connect Google Analytics 4 to bring behavioural metrics into TheOptimizer, or use Google Sheets as a manual conversion data feed for unsupported trackers.
- [Integrations Overview](https://theoptimizer.io/docs/integrations/overview.md): Connect ad networks, tracking platforms, analytics tools, and upload conversion data — everything TheOptimizer needs to manage and automate your campaigns.
- [Connecting Tracking Platforms](https://theoptimizer.io/docs/integrations/tracking-platforms.md): Connect ClickFlare, Voluum, RedTrack, Bemob, Binom, Everflow, and other tracking platforms to bring conversion and revenue data into TheOptimizer.
- [Upload Conversion and Revenue Data via CSV File](https://theoptimizer.io/docs/integrations/upload-csv.md): Manually upload tracker, revenue, or publisher data into TheOptimizer using a CSV file — for delayed revenue, unsupported trackers, and backfilling.
- [TheOptimizer.io - Your Advertising Co-Pilot](https://theoptimizer.io/docs/introduction.md): TheOptimizer connects your ad networks and trackers in one dashboard so you can monitor performance, automate optimization, and launch campaigns at scale.
- [Connect AdsBridge](https://theoptimizer.io/docs/tracking-platforms/adsbridge/connect.md): Connect AdsBridge to TheOptimizer to bring click-level conversion and revenue data into your campaign reports and automation rules.
- [Connect Assertive Yield](https://theoptimizer.io/docs/tracking-platforms/assertive-yield/connect.md): Connect Assertive Yield to TheOptimizer to bring publisher revenue data into your campaign reports and automation rules.
- [Assertive Yield Metrics Reference](https://theoptimizer.io/docs/tracking-platforms/assertive-yield/metrics.md): Full list of Assertive Yield metrics available in TheOptimizer, including their definitions and calculation formulas.
- [Connect Bemob](https://theoptimizer.io/docs/tracking-platforms/bemob/connect.md): Connect Bemob to TheOptimizer to bring click-level conversion and revenue data into your campaign reports and automation rules.
- [Connect Binom](https://theoptimizer.io/docs/tracking-platforms/binom/connect.md): Connect Binom to TheOptimizer to bring click-level conversion and revenue data into your campaign reports and automation rules.
- [Connect Binom2](https://theoptimizer.io/docs/tracking-platforms/binomv2/connect.md): Connect Binom2 to TheOptimizer to bring click-level conversion and revenue data into your campaign reports and automation rules.
- [Connect ClickFlare](https://theoptimizer.io/docs/tracking-platforms/clickflare/connect.md): Connect ClickFlare to TheOptimizer to bring click-level conversion and revenue data into your campaign reports and automation rules.
- [Connect CloudThrive](https://theoptimizer.io/docs/tracking-platforms/cloudthrive/connect.md): Connect CloudThrive to TheOptimizer to bring click-level conversion and revenue data into your campaign reports and automation rules.
- [Connect CPV Lab Pro](https://theoptimizer.io/docs/tracking-platforms/cpvlab/connect.md): Connect CPV Lab Pro to TheOptimizer to bring click-level conversion and revenue data into your campaign reports and automation rules.
- [Connect Everflow (Beta)](https://theoptimizer.io/docs/tracking-platforms/everflow/connect.md): Connect Everflow to TheOptimizer to bring click-level conversion and revenue data into your campaign reports and automation rules.
- [Connect FunnelFlux](https://theoptimizer.io/docs/tracking-platforms/funnelflux/connect.md): Connect FunnelFlux to TheOptimizer to bring click-level conversion and revenue data into your campaign reports and automation rules.
- [Connect FunnelFlux Pro](https://theoptimizer.io/docs/tracking-platforms/funnelfluxpro/connect.md): Connect FunnelFlux Pro to TheOptimizer to bring click-level conversion and revenue data into your campaign reports and automation rules.
- [Connect Keitaro](https://theoptimizer.io/docs/tracking-platforms/keitaro/connect.md): Connect Keitaro to TheOptimizer to bring click-level conversion and revenue data into your campaign reports and automation rules.
- [Connect Kintura](https://theoptimizer.io/docs/tracking-platforms/kintura/connect.md): Connect Kintura to TheOptimizer to bring click-level conversion and revenue data into your campaign reports and automation rules.
- [Connect RedTrack](https://theoptimizer.io/docs/tracking-platforms/redtrack/connect.md): Connect RedTrack to TheOptimizer to bring click-level conversion and revenue data into your campaign reports and automation rules.
- [Connect Voluum](https://theoptimizer.io/docs/tracking-platforms/voluum/connect.md): Connect Voluum to TheOptimizer to bring click-level conversion and revenue data into your campaign reports and automation rules.