{"id":127,"date":"2023-04-26T14:21:42","date_gmt":"2023-04-26T14:21:42","guid":{"rendered":"https:\/\/theoptimizer.io\/help\/?post_type=ht_kb&#038;p=127"},"modified":"2023-11-22T14:54:59","modified_gmt":"2023-11-22T14:54:59","slug":"performance-report","status":"publish","type":"ht_kb","link":"https:\/\/theoptimizer.io\/help\/knowledge-base\/performance-report\/","title":{"rendered":"Reporting"},"content":{"rendered":"\n<p><sub><img loading=\"lazy\" decoding=\"async\" width=\"25\" height=\"25\" class=\"wp-image-300\" style=\"width: 25px;\" src=\"https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/04\/profile_pic_optimizer-1635862924.png\" alt=\"\" srcset=\"https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/04\/profile_pic_optimizer-1635862924.png 128w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/04\/profile_pic_optimizer-1635862924-50x50.png 50w\" sizes=\"auto, (max-width: 25px) 100vw, 25px\" \/><\/sub> Written by&nbsp;Support.&nbsp;Updated over a week ago<\/p>\n\n\n\n<p>The Reporting section is useful when you need to generate performance reports across multiple traffic sources, ad accounts, campaigns, ads and more. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Reporting types <\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You can create <strong>cross-traffic source report<\/strong>s. Simply go to\u00a0<strong>Reporting<\/strong>, and click on the highlighted\u00a0<strong>Traffic Sources<\/strong>\u00a0tab. In one overview, you can compare performance across different traffic sources you are running ads on. On the right-hand side, the highlighted icon will allow you to\u00a0<strong>customize the different metrics reported<\/strong>\u00a0(remove metrics, add new metrics, and create custom metrics of your own).<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"415\" src=\"https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/Reporting-Traffic-sources-1-1024x415.png\" alt=\"\" class=\"wp-image-1445\" srcset=\"https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/Reporting-Traffic-sources-1-1024x415.png 1024w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/Reporting-Traffic-sources-1-300x122.png 300w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/Reporting-Traffic-sources-1-768x311.png 768w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/Reporting-Traffic-sources-1-50x20.png 50w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/Reporting-Traffic-sources-1-1536x622.png 1536w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/Reporting-Traffic-sources-1-2048x830.png 2048w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/Reporting-Traffic-sources-1-60x24.png 60w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/Reporting-Traffic-sources-1-100x41.png 100w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You can also create\u00a0<strong>cross-account reports<\/strong>. If you have multiple ad accounts per traffic source, you can now quickly evaluate their performance in one overview.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"565\" src=\"https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/reporting-ad-account-1024x565.png\" alt=\"\" class=\"wp-image-1446\" srcset=\"https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/reporting-ad-account-1024x565.png 1024w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/reporting-ad-account-300x166.png 300w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/reporting-ad-account-768x424.png 768w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/reporting-ad-account-50x28.png 50w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/reporting-ad-account-1536x847.png 1536w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/reporting-ad-account-2048x1130.png 2048w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/reporting-ad-account-60x33.png 60w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/reporting-ad-account-100x55.png 100w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You can create reports on\u00a0<strong>Campaign<\/strong>\u00a0level. Select a traffic source, and optionally an ad account, and compare performance across your campaigns.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"520\" src=\"https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/Reporting-campaigns-1024x520.png\" alt=\"\" class=\"wp-image-1447\" srcset=\"https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/Reporting-campaigns-1024x520.png 1024w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/Reporting-campaigns-300x152.png 300w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/Reporting-campaigns-768x390.png 768w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/Reporting-campaigns-50x25.png 50w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/Reporting-campaigns-1536x780.png 1536w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/Reporting-campaigns-2048x1040.png 2048w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/Reporting-campaigns-60x30.png 60w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/Reporting-campaigns-100x51.png 100w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You can go even further and create reports on an\u00a0<strong>Ad<\/strong>\u00a0level. Again, you will need to select a traffic source, and optionally a specific ad account. You even have the option of filtering your campaigns, so that you only see ads from active campaigns, for example.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"532\" src=\"https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/reporting-ads-1024x532.png\" alt=\"\" class=\"wp-image-1449\" srcset=\"https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/reporting-ads-1024x532.png 1024w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/reporting-ads-300x156.png 300w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/reporting-ads-768x399.png 768w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/reporting-ads-50x26.png 50w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/reporting-ads-1536x798.png 1536w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/reporting-ads-2048x1064.png 2048w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/reporting-ads-60x31.png 60w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/reporting-ads-100x52.png 100w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Under\u00a0<strong>Custom Reports<\/strong>, you can dive deeper into traffic source-specific entities:<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"241\" src=\"https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-21-at-21.03.20-1024x241.png\" alt=\"\" class=\"wp-image-1450\" srcset=\"https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-21-at-21.03.20-1024x241.png 1024w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-21-at-21.03.20-300x71.png 300w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-21-at-21.03.20-768x181.png 768w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-21-at-21.03.20-50x12.png 50w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-21-at-21.03.20-1536x361.png 1536w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-21-at-21.03.20-2048x482.png 2048w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-21-at-21.03.20-60x14.png 60w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-21-at-21.03.20-100x24.png 100w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"208\" src=\"https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/tiktok-custom-report-1024x208.png\" alt=\"\" class=\"wp-image-1451\" srcset=\"https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/tiktok-custom-report-1024x208.png 1024w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/tiktok-custom-report-300x61.png 300w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/tiktok-custom-report-768x156.png 768w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/tiktok-custom-report-50x10.png 50w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/tiktok-custom-report-1536x311.png 1536w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/tiktok-custom-report-2048x415.png 2048w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/tiktok-custom-report-60x12.png 60w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/tiktok-custom-report-100x20.png 100w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"278\" src=\"https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/Google-ads-custom-reporting-1024x278.png\" alt=\"\" class=\"wp-image-1452\" srcset=\"https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/Google-ads-custom-reporting-1024x278.png 1024w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/Google-ads-custom-reporting-300x81.png 300w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/Google-ads-custom-reporting-768x208.png 768w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/Google-ads-custom-reporting-50x14.png 50w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/Google-ads-custom-reporting-1536x417.png 1536w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/Google-ads-custom-reporting-2048x556.png 2048w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/Google-ads-custom-reporting-60x16.png 60w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/Google-ads-custom-reporting-100x27.png 100w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Generate a report <\/h2>\n\n\n\n<p><strong>Step 1: <\/strong>Select the report type (e.g., traffic source, ad accounts, campaigns etc) <\/p>\n\n\n\n<p><strong>Step 2:<\/strong> Select the <strong>data timeframe<\/strong> for the report, spanning from Today to Last 6 months <\/p>\n\n\n\n<p><strong>Step 3: <\/strong>You can choose to <strong>break down data<\/strong> by day, month, or year <\/p>\n\n\n\n<p><strong>Step 4:<\/strong> If applicable, select specific traffic sources, ad accounts, or campaigns <\/p>\n\n\n\n<p><strong> Step 5:<\/strong> Click on <strong>Apply<\/strong> and generate your report<\/p>\n\n\n\n<p><strong>Step 6:<\/strong> You can optionally <strong>download<\/strong> your reports as CSV or Excel files <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"578\" src=\"https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/Download-extra-features-1024x578.png\" alt=\"\" class=\"wp-image-1453\" srcset=\"https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/Download-extra-features-1024x578.png 1024w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/Download-extra-features-300x169.png 300w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/Download-extra-features-768x433.png 768w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/Download-extra-features-50x28.png 50w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/Download-extra-features-1536x867.png 1536w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/Download-extra-features-2048x1156.png 2048w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/Download-extra-features-60x34.png 60w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/Download-extra-features-100x56.png 100w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Manage reports<\/h2>\n\n\n\n<p>Under\u00a0<strong>Queued Reports<\/strong>, you can find an overview of all reports you have downloaded.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"578\" src=\"https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/reporting-overview-1024x578.png\" alt=\"\" class=\"wp-image-1454\" srcset=\"https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/reporting-overview-1024x578.png 1024w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/reporting-overview-300x169.png 300w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/reporting-overview-768x434.png 768w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/reporting-overview-50x28.png 50w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/reporting-overview-1536x867.png 1536w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/reporting-overview-2048x1156.png 2048w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/reporting-overview-60x34.png 60w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/11\/reporting-overview-100x56.png 100w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Reporting use cases<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Build  Blacklists<br><\/strong>A &#8220;Blacklist&#8221;, is a list of placements (Widgets, Publishers, Sites, etc) that is performing bad, and it is usually preferable to stop receiving traffic from these placements.<br>An easy way to identify such placements is by using the Reporting section.<br><br>For example you can generate a Taboola Site reporting across all your connected accounts and all campaigns for the last 3 months. This reporting will show you how each site id is performing globally across all campaigns. You can then use this reporting to extract a list of Sites IDs with poor performance and use it to build your black list.<br><br>You can do the same for Outbrain Publishers, Sections, Revcontent widgets, etc.<br><\/li>\n\n\n\n<li><strong>Build Whitelists<\/strong><br>A &#8220;Whitelist&#8221;, is a list of placements (widgets, publishers, sites, etc) that is performing good overall across all your campaigns.<br>It is a very common practice to use such Whitelist to create campaigns that are only targeting this list of placements (whitelist campaigns)<br>An easy way to identify such placements is by using the Reporting section.<br><br>For example you can generate a Taboola Site reporting across all your connected accounts and all campaigns for last 3 months. This reporting will show you how each Site ID is performing globally across all campaigns. <br>You can then use this reporting to extract a list of Sites IDs with good performance and use it to build your white list.<br><br>You can do the same for Outbrain Publishers, Sections, Revcontent widgets, etc.<br><\/li>\n\n\n\n<li><strong>Creative reporting across all campaigns<\/strong><br>Another useful reporting is a reporting of your creative pieces (ads) across all your connected accounts and campaigns.<br>This gives you a clear overview on the performance of every creative, and allows you to focus on the best performing ones, as well as make decisions on the poor performing ones.<\/li>\n<\/ol>\n\n\n\n<p><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Written by&nbsp;Support.&nbsp;Updated over a week ago The Reporting section is useful when you need to generate performance reports across multiple traffic sources, ad accounts, campaigns, ads and more. Reporting types Generate a report Step 1: Select the report type (e.g., traffic source, ad accounts, campaigns etc) Step 2: Select the&#8230;<\/p>\n","protected":false},"author":1,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"ht-kb-category":[16],"ht-kb-tag":[],"class_list":["post-127","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-reporting-system-activity"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/theoptimizer.io\/help\/wp-json\/wp\/v2\/ht-kb\/127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theoptimizer.io\/help\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/theoptimizer.io\/help\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/theoptimizer.io\/help\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/theoptimizer.io\/help\/wp-json\/wp\/v2\/comments?post=127"}],"version-history":[{"count":6,"href":"https:\/\/theoptimizer.io\/help\/wp-json\/wp\/v2\/ht-kb\/127\/revisions"}],"predecessor-version":[{"id":1455,"href":"https:\/\/theoptimizer.io\/help\/wp-json\/wp\/v2\/ht-kb\/127\/revisions\/1455"}],"wp:attachment":[{"href":"https:\/\/theoptimizer.io\/help\/wp-json\/wp\/v2\/media?parent=127"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/theoptimizer.io\/help\/wp-json\/wp\/v2\/ht-kb-category?post=127"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/theoptimizer.io\/help\/wp-json\/wp\/v2\/ht-kb-tag?post=127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}