{"id":139,"date":"2023-04-26T14:32:24","date_gmt":"2023-04-26T14:32:24","guid":{"rendered":"https:\/\/theoptimizer.io\/help\/?post_type=ht_kb&#038;p=139"},"modified":"2023-08-25T09:42:20","modified_gmt":"2023-08-25T09:42:20","slug":"facebook-setup-guide","status":"publish","type":"ht_kb","link":"https:\/\/theoptimizer.io\/help\/knowledge-base\/facebook-setup-guide\/","title":{"rendered":"Facebook Setup Guide"},"content":{"rendered":"\n<p>This article will guide you through the step-by-step process of how to connect your Facebook Ad account(s) to TheOptimizer Native.<\/p>\n\n\n\n<p>The article is organised in 3 main parts:<br><br>Part 1: <strong><a href=\"#e29ea1efb88f-what-does-this-integration-offer\">What does this integration offer?<\/a><\/strong><br>Part 2: <strong><a href=\"#e29ea1efb88f-connect-facebook\">Connect Facebook<\/a><\/strong><\/p>\n\n\n\n<p>Part 3:<strong> <a href=\"#next-steps-connect-your-tracking-platform\">Link a tracking platform to Facebook<\/a><\/strong> (optional)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h_315b9c97f3\">\u27a1\ufe0f What does this integration offer?<\/h2>\n\n\n\n<p>After you connect your Facebook account to TheOptimizer, you will be able to perform all the following actions directly from TheOptimizer:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Campaigns\n<ul class=\"wp-block-list\">\n<li>Accurate Campaign level metrics (spend, revenue, conversions, etc) from both Facebook and any connected tracking platform<\/li>\n\n\n\n<li>Start\/Stop campaigns<\/li>\n\n\n\n<li>Update campaign budget<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Ads\n<ul class=\"wp-block-list\">\n<li>Accurate Ad level metrics (spend, revenue, conversions, etc) from both Facebook and any connected tracking platform<\/li>\n\n\n\n<li>Start\/Stop Ad<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>AdSets\n<ul class=\"wp-block-list\">\n<li>Accurate AdSet level metrics (spend, revenue, conversions, etc) from both Facebook and any connected tracking platform<\/li>\n\n\n\n<li>Start\/Stop AdSet<\/li>\n\n\n\n<li>Clone AdSet<\/li>\n\n\n\n<li>Update AdSet budget<\/li>\n\n\n\n<li>Update AdSet Bid<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Dayparting\n<ul class=\"wp-block-list\">\n<li>Decide which days of week and hours of days you want your campaigns to run or get paused<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udca1 <strong>NOTE<\/strong>: All the above actions can be performed manually or it can be automated using Rules. Rules can be setup to do a specific action with regular intervals, if certain performance conditions are met.<br><\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">Rule example 1: Pause campaign if spend&gt;$100 and Revenue=$0. Execute every hour.<\/pre>\n\n\n\n<pre class=\"wp-block-preformatted\">Rule example 2: Clone AdSet if ROI&gt;50%. Execute every day.<\/pre>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"connect_facebook\">\u27a1\ufe0f Connect Facebook<\/h2>\n\n\n\n<p><br>Once you have successfully logged in to your TheOptimizer Native account, click on the <strong>Account Wizard<\/strong> on the left-side panel of your screen then follow the 6 steps below.<\/p>\n\n\n\n<p><br><strong>Step 1:<\/strong> When on the Account Wizard page, click on <strong>Add New<\/strong> button.<br><strong>Step 2:<\/strong> On the pop-up integration, click on the traffic source drop-down list and select <strong>Facebook<\/strong>.<br><strong>Step 3:<\/strong> Enter a friendly nickname for the ad account you are connecting in order to easily identify it later.<\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"175\" class=\"wp-image-314\" style=\"width: 650px;\" src=\"https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/04\/9.png\" alt=\"\" srcset=\"https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/04\/9.png 791w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/04\/9-300x81.png 300w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/04\/9-768x207.png 768w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/04\/9-50x13.png 50w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n\n\n\n<p><strong>Step 4:<\/strong> Click <strong>Save<\/strong> to be redirected to Facebook, where you will be asked to grant TheOptimizer access to your ad account.<\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"455\" class=\"wp-image-315\" style=\"width: 550px;\" src=\"https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/04\/8.png\" alt=\"\" srcset=\"https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/04\/8.png 559w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/04\/8-300x248.png 300w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/04\/8-50x41.png 50w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/p>\n\n\n\n<p>In order for the integration to work properly, make sure you grant access to the required permissions below.<\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"452\" class=\"wp-image-316\" style=\"width: 550px;\" src=\"https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/04\/11.png\" alt=\"\" srcset=\"https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/04\/11.png 557w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/04\/11-300x247.png 300w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/04\/11-50x41.png 50w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/p>\n\n\n\n<p>After you click on <strong>Done<\/strong>, you will see the confirmation message. Click &#8220;Ok&#8221; to automatically return to your TheOptimizer account.<\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"354\" class=\"wp-image-317\" style=\"width: 550px;\" src=\"https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/04\/12.png\" alt=\"\" srcset=\"https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/04\/12.png 557w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/04\/12-300x193.png 300w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/04\/12-50x32.png 50w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/p>\n\n\n\n<p><strong>Step 5: <\/strong>When back on TheOptimizer&#8217;s account wizard page, select one or more ad accounts you want to connect.<\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"202\" class=\"wp-image-318\" style=\"width: 550px;\" src=\"https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/04\/13.png\" alt=\"\" srcset=\"https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/04\/13.png 489w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/04\/13-300x110.png 300w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/04\/13-50x18.png 50w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/p>\n\n\n\n<p><strong>Step 6: <\/strong>Click <strong>Save <\/strong>to continue to the next step.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h_dabf247f2b\">Next steps: Connect your tracking platform<\/h2>\n\n\n\n<p><strong>Click <a href=\"https:\/\/support.theoptimizer.io\/en\/collections\/3190287-theoptimizer-native#tracking-platform-setup\">here<\/a><\/strong> for more information on <strong>how to connect your tracking platform<\/strong> to TheOptimizer Native.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This article will guide you through the step-by-step process of how to connect your Facebook Ad account(s) to TheOptimizer Native. The article is organised in 3 main parts: Part 1: What does this integration offer?Part 2: Connect Facebook Part 3: Link a tracking platform to Facebook (optional) \u27a1\ufe0f What does&#8230;<\/p>\n","protected":false},"author":1,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"ht-kb-category":[12],"ht-kb-tag":[],"class_list":["post-139","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-traffic-source-setup"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/theoptimizer.io\/help\/wp-json\/wp\/v2\/ht-kb\/139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theoptimizer.io\/help\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/theoptimizer.io\/help\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/theoptimizer.io\/help\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/theoptimizer.io\/help\/wp-json\/wp\/v2\/comments?post=139"}],"version-history":[{"count":12,"href":"https:\/\/theoptimizer.io\/help\/wp-json\/wp\/v2\/ht-kb\/139\/revisions"}],"predecessor-version":[{"id":1076,"href":"https:\/\/theoptimizer.io\/help\/wp-json\/wp\/v2\/ht-kb\/139\/revisions\/1076"}],"wp:attachment":[{"href":"https:\/\/theoptimizer.io\/help\/wp-json\/wp\/v2\/media?parent=139"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/theoptimizer.io\/help\/wp-json\/wp\/v2\/ht-kb-category?post=139"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/theoptimizer.io\/help\/wp-json\/wp\/v2\/ht-kb-tag?post=139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}