{"id":215,"date":"2023-04-26T14:55:05","date_gmt":"2023-04-26T14:55:05","guid":{"rendered":"https:\/\/theoptimizer.io\/help\/?post_type=ht_kb&#038;p=215"},"modified":"2023-04-28T14:33:37","modified_gmt":"2023-04-28T14:33:37","slug":"outbrain-change-ads-bid","status":"publish","type":"ht_kb","link":"https:\/\/theoptimizer.io\/help\/knowledge-base\/outbrain-change-ads-bid\/","title":{"rendered":"Outbrain: Change Ads Bid"},"content":{"rendered":"\n<p><sub><img loading=\"lazy\" decoding=\"async\" width=\"25\" height=\"25\" class=\"wp-image-300\" style=\"width: 25px;\" src=\"https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/04\/profile_pic_optimizer-1635862924.png\" alt=\"\" srcset=\"https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/04\/profile_pic_optimizer-1635862924.png 128w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/04\/profile_pic_optimizer-1635862924-50x50.png 50w\" sizes=\"auto, (max-width: 25px) 100vw, 25px\" \/><\/sub> Written by\u00a0Support.\u00a0Updated over a week ago<\/p>\n\n\n\n<p><strong><em>Before you begin<\/em>: <\/strong>Please note that Ad level bid changes are <strong>not available on Outbrain&#8217;s interface<\/strong>, also keep present that Outbrain&#8217;s default limit of bid changes is around 500 changes per campaign.<br><br>While using an API-based campaign management platform like TheOptimizer Native, you will be able to execute ad level bid changes whenever needed.<br><\/p>\n\n\n\n<p>To automate Ad (content) level bid changes for your Oubtrain campaigns, all you need to do is to create a <strong>Change Content Bid<\/strong> rule and specify the conditions for when you want the change to happen.<\/p>\n\n\n\n<p>For example:<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"126\" class=\"wp-image-557\" style=\"width: 750px;\" src=\"https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/04\/149.png\" alt=\"\" srcset=\"https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/04\/149.png 1230w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/04\/149-300x50.png 300w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/04\/149-1024x172.png 1024w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/04\/149-768x129.png 768w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/04\/149-50x8.png 50w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n\n\n\n<p>Set the <strong>Change Content Bid action <\/strong>to a combination of the following options:<\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"193\" class=\"wp-image-559\" style=\"width: 750px;\" src=\"https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/04\/150.png\" alt=\"\" srcset=\"https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/04\/150.png 1175w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/04\/150-300x77.png 300w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/04\/150-1024x264.png 1024w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/04\/150-768x198.png 768w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/04\/150-50x13.png 50w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n\n\n\n<p>To give you another example, let&#8217;s consider you want to set the Bid to XX% of your EPC:<\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"70\" class=\"wp-image-560\" style=\"width: 750px;\" src=\"https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/04\/151.png\" alt=\"\" srcset=\"https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/04\/151.png 1199w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/04\/151-300x28.png 300w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/04\/151-1024x96.png 1024w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/04\/151-768x72.png 768w, https:\/\/theoptimizer.io\/help\/wp-content\/uploads\/2023\/04\/151-50x5.png 50w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n\n\n\n<p>As shown in the example above, you set the minimum and maximum bid thresholds avoiding setting bids that would be abnormally low or high.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Written by\u00a0Support.\u00a0Updated over a week ago Before you begin: Please note that Ad level bid changes are not available on Outbrain&#8217;s interface, also keep present that Outbrain&#8217;s default limit of bid changes is around 500 changes per campaign. While using an API-based campaign management platform like TheOptimizer Native, you will&#8230;<\/p>\n","protected":false},"author":1,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"ht-kb-category":[14],"ht-kb-tag":[],"class_list":["post-215","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-automation-optimization"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/theoptimizer.io\/help\/wp-json\/wp\/v2\/ht-kb\/215","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theoptimizer.io\/help\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/theoptimizer.io\/help\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/theoptimizer.io\/help\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/theoptimizer.io\/help\/wp-json\/wp\/v2\/comments?post=215"}],"version-history":[{"count":3,"href":"https:\/\/theoptimizer.io\/help\/wp-json\/wp\/v2\/ht-kb\/215\/revisions"}],"predecessor-version":[{"id":730,"href":"https:\/\/theoptimizer.io\/help\/wp-json\/wp\/v2\/ht-kb\/215\/revisions\/730"}],"wp:attachment":[{"href":"https:\/\/theoptimizer.io\/help\/wp-json\/wp\/v2\/media?parent=215"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/theoptimizer.io\/help\/wp-json\/wp\/v2\/ht-kb-category?post=215"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/theoptimizer.io\/help\/wp-json\/wp\/v2\/ht-kb-tag?post=215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}