{"id":236,"date":"2023-04-26T15:06:30","date_gmt":"2023-04-26T15:06:30","guid":{"rendered":"https:\/\/theoptimizer.io\/help\/?post_type=ht_kb&p=236"},"modified":"2023-04-28T14:35:50","modified_gmt":"2023-04-28T14:35:50","slug":"create-pause-campaign-rules","status":"publish","type":"ht_kb","link":"https:\/\/theoptimizer.io\/help\/knowledge-base\/create-pause-campaign-rules\/","title":{"rendered":"Create Pause Campaign Rules"},"content":{"rendered":"\n

\"\"<\/sub> Written by\u00a0Support.\u00a0Updated over a week ago<\/p>\n\n\n\n

This step-by-step guide will walk you through the process of creating automatic Pause Campaign rules in TheOptimizer Native.<\/p>\n\n\n\n

\"\"<\/p>\n\n\n\n

\"\"<\/p>\n\n\n\n

\"\"<\/p>\n\n\n\n

\"\"<\/p>\n\n\n\n

    \n
  1. To create a Pause Campaign rule simply go to Rules<\/strong> in the left-side panel of your screen and then select + New Rule<\/strong> then select Pause Campaign<\/strong>.
    <\/li>\n\n\n\n
  2. Enter a rule name<\/strong>. The rule name does not have to be unique, however we suggest adding a self-explanatory name for easier identification.
    <\/li>\n\n\n\n
  3. Select an existing group or create a new one \u2013 Not mandatory.

    Using rule groups will help you keeping your rules well-organized for later use.<\/em>
    <\/li>\n\n\n\n
  4. In the Considering data from<\/strong> select the statistics interval based on which rules will check if conditions are met to trigger the rule\u2019s action.

    This can be set to: Today<\/em>, Yesterday<\/em>, Last 3 Days<\/em>, Last 14 Days, Last 30 Days<\/em>, Last 60 Days<\/em> or Last 90 Days<\/em>.

    Additional explanation – <\/strong>When selecting Today the rule will look only on current day performance and check if the triggering conditions are met or not. While when selecting Last 7 Days, the rule will look on the last 7 days\u2019 performance and check if the triggering conditions are met or not.
    <\/li>\n\n\n\n
  5. Specify one or more rule conditions<\/strong>.

    For each of the conditions included in a rule, you need to specify a threshold value that will trigger a rule action.

    When adding conditions to your rules you can use one of the four available comparison operators: Greater<\/em>, Less<\/em>, Greater or Equal<\/em> or Less or Equal<\/em>

    Important Note! – <\/em><\/strong>Please note that multiple conditions within a rule are related to each other (this means that all conditions should be met for a rule action to be triggered).
    In case you would like to trigger rule actions on independent metrics (which one of the conditions is first met), please create a separate rule.

    Example: <\/strong>Pause Campaign IF Traffic Source Spent is More Than $800 AND Tracker ROI is Less Than -30%
    <\/li>\n\n\n\n
  6. In the Apply rule to these selected campaigns<\/strong> specify the campaigns on which you want this rule to run.
    <\/li>\n\n\n\n
  7. Run this rule every<\/strong> specifies the frequency based on which TheOptimizer will analyze statistics to check if conditions are met to trigger the action.
    <\/li>\n\n\n\n
  8. Default rule action Execute & Alert<\/strong>.

    Execute & Alert:<\/strong> When rule conditions are met, TheOptimizer will execute the desired action and send you an alert email including affected items.
    Execute:<\/strong> When conditions are met, TheOptimizer will only execute the desired rule action, but will not send email alert.
    Alert: <\/strong>When rule conditions are met, TheOptimizer will NOT execute an action, but will just send you an email alert including the detailed items for which rule conditions are met.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    Written by\u00a0Support.\u00a0Updated over a week ago This step-by-step guide will walk you through the process of creating automatic Pause Campaign rules in TheOptimizer Native.<\/p>\n","protected":false},"author":1,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"ht-kb-category":[14],"ht-kb-tag":[],"class_list":["post-236","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-automation-optimization"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/theoptimizer.io\/help\/wp-json\/wp\/v2\/ht-kb\/236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theoptimizer.io\/help\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/theoptimizer.io\/help\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/theoptimizer.io\/help\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/theoptimizer.io\/help\/wp-json\/wp\/v2\/comments?post=236"}],"version-history":[{"count":3,"href":"https:\/\/theoptimizer.io\/help\/wp-json\/wp\/v2\/ht-kb\/236\/revisions"}],"predecessor-version":[{"id":739,"href":"https:\/\/theoptimizer.io\/help\/wp-json\/wp\/v2\/ht-kb\/236\/revisions\/739"}],"wp:attachment":[{"href":"https:\/\/theoptimizer.io\/help\/wp-json\/wp\/v2\/media?parent=236"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/theoptimizer.io\/help\/wp-json\/wp\/v2\/ht-kb-category?post=236"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/theoptimizer.io\/help\/wp-json\/wp\/v2\/ht-kb-tag?post=236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}