TheOptimizer vs the Automizer – Which is the Best Ad Optimization Tool?

TheOptimizer is a one-stop-shop for marketers who want to create, manage and optimize all their campaigns from one spot. Saving them lots of valuable time, and helping them scale their campaigns effortlessly. Voluum’s Automizer aims to do the same, so how does it compare to TheOptimizer? 

We’ve analyzed both systems, and put together this comparison to make it easier for you to decide between the two.

Features Comparison: TheOptimizer vs the Automizer

To start off, let’s compare both systems’ features. The table below presents a really good overview of the unique features that TheOptimizer has, and those that it has in common with the Automizer.

Note: Some of Automizer’s features are due to its connection with Voluum, and not specifically unique to the Automizer.

Integrations Overview: TheOptimizer vs the Automizer

Firstly, when we compare Integrations, such as Traffic Sources, we see that TheOptimizer supports more integrations than the Automizer (see table below for the full list).

And when we compare Trackers, the Automizer being a feature of Voluum, can only support one tracker, while TheOptimizer on the other hand can currently support 13 incredibly powerful trackers (including Voluum as well).

Search Feed Providers: TheOptimizer vs the Automizer

As marketers explore new spaces to generate new and higher profits, Search Arbitrage in particular has gotten a lot of traction recently. Wouldn’t it be great then to have all your Search Feed Providers integrated with your campaign automation and optimization tool as well?

Currently, the Automizer doesn’t support any Search Feed Provider, while TheOptimizer supports 5 major ones (as you can see in the table below). Giving marketers and search arbitragers alike a great opportunity to explore and potentially gain from new opportunities.

Automations Comparison: TheOptimizer vs the Automizer

A large part of any ad optimization tool, is the ability to create custom automations that are fired when predefined conditions are met. For example, when your campaigns and ads are showing a performance drop, to stop them immediately, or when they are showing a positive performance, to scale them further.

So, in which of the two systems can you create a larger number of automations?

Pricing Comparison: TheOptimizer vs the Automizer

The table below showcases the Automizer’s and TheOptimizer’s pricing tiers, and what you get for each of them.

Note: To use the Automizer, you have to get Voluum as well. Voluum offers a few cheaper pricing options, but limited to max $1000 ad spend.

Conclusion

TheOptimizer is a far more complete and advanced ad optimization tool. It allows marketers to use a much broader pool of automations, connect to a larger number of traffic sources, trackers and search feed providers. Additionally, it has a media library, bulk campaigns creator and a dayparting feature (all three features that the Automizer doesn’t have). When we look at prices, with TheOptimizer you are spending less to get more.

For all who want to give TheOptimizer a try, it offers a 15-day Free Trial to ease your decision.