TheOptimizer vs RedTrack – Which is the Best Campaign Optimization Tool?

TheOptimizer is the go-to place for thousands of performance marketers that manage and automate all their campaigns from one place. With its many integrations and automatic rules, it has become the market’s leader and a major time saver. RedTrack’s Automation, is a feature that aims to deliver similar results, but how does it compare to TheOptimizer?

We’ve analyzed both systems, and put together this comparison.

Features Comparison: TheOptimizer vs Automation

As always, we’ve got to start by comparing both systems’ features. As an optimization tool,  TheOptimizer has got far more capabilities than Automation. In addition, it has features such as a Campaign Creation Tool, Smart Lists, Advanced Dayparting and more, that can’t be found in RedTrack’s product.

Integrations Overview: TheOptimizer vs Automation

Looking at Integrations, we see that TheOptimizer supports more Traffic Sources than Automation (13 compared to 8), as well as vastly more Trackers (13 compared to Automation’s just 1).

Search Feed Providers: TheOptimizer vs Automation

Search Arbitrage has recently grown in popularity, with many performance marketers switching to this vertical. TheOptimizer has made sure to support the growing needs of these marketers, and it is integrated with 5 major Search Feed Providers, while Automation with only 1.

Automations Comparison: TheOptimizer vs Automation

Being able to create and deploy custom rules that automatically and seamlessly manage all your campaigns, is a game changer. So where can you create more automations for your campaigns, in TheOptimizer or RedTrack’s Automation?

Find the answer below:

Pricing Comparison: TheOptimizer vs Automation

The following table showcases TheOptimizer’s different pricing tiers, and what you get for each of them. On the other hand, to get the full set of Automation’s rules, you have to pay at least 3 times more.

Note: You cannot use Automation as a standalone product, you have to get RedTrack first.

Conclusion

TheOptimizer is the more complete tool out of the two. With it, performance marketers have access to a broader pool of automations, can connect to a larger number of traffic sources, trackers and search feed providers. Additionally, it offers smart lists, a media library, a campaigns creator and a dayparting feature (all four features that Automation doesn’t have). To get all TheOptimizer has to offer, you can start with as little as a third of RedTrack’s Automation price.

For all who want to give TheOptimizer a try, it offers a 15-day Free Trial.