For the first time in 2022, both Meta (Facebook) and YouTube reported a decline in revenue generated by ads. On the other side, native ads continue to show a strong performance. Their reach is bigger than ever and rates are still highly competitive. If you’re either looking to jump ship, or put your eggs in more than one basket, we’re here to help you get started with native.
In this article, we’ll go over how you can transform your social ads into killer native campaigns. Although it’s not just a copy-paste process, it’s not a daunting one either, and you’ll add a powerful side to your overall marketing strategy.
Titles, Texts and CTAs
Looking at a good native ad, you’ll notice that it has a creative, yet highly precise headline, description and CTA – let’s analyze how you can adapt these three elements from your social ads for your native ones.
- Take descriptions from more than 60 characters ➡️ to ideally 40-50
- From keeping your titles uncapitalized ➡️ to Keeping Your Titles Capitalized
- Use words carefully with the aim to inspire, inform, intrigue and engage
- Be aware of the space where your ad will appear and modify accordingly (e.g. a sports site, a tech one, etc)
- Know where and to whom you are advertising, and place the right dynamic keywords (e.g. people living in Dallas, Texas)
- Clear and guiding CTA
Keep testing and trying new titles, descriptions and CTAs. Try new angles and approaches until you come up with a successful mixture.
Choosing the Right Images
An image is worth a thousand words – the right one, far more.
How an image looks on a social ad and how one looks on a native one, are two different things. Images on social ads tend to use higher quality graphics, while on native ads they’re closer to reality and more authentic.
When you’re working on your images for native ads:
- Keep your images clean – so, no texts, no multiple points of focus, no distracting backgrounds
- Use the right size and format
Size: 1MB Max / 1000 x 600px (minimum)
Type: JPEG (ideally)
Aspect Ratios: 16:9, 4:3, 1:1
- Remember to:
Black & White Real Subjects Illustrations People No people (in the image) Close-ups Distance
Bonus: Images with pets have a higher CTR than those without.
The overall theme of native ads, is to present an image that viewers can associate and relate with. The realer it looks, the higher the engagement will be. If you wish to go a step further, consider all the tiniest of details that can add an additional layer of authenticity (e.g. clothing, posture, etc).
Use Videos for an Even Bigger Impact
Native video ads are a true game changer. As with images, here are a few tips to get them right:
- It’s always good to start a video with your logo and then keep it on a corner
- Use eye-catching clips that fill the screen
- Keep it at the right speed to lower distractions or info-loss
- Attach subtitles to your videos for those who want to watch them with no sound
- Apply a CTA at the end of the video to guide the viewer
- Technical Recommendations:
Aspect Ratios: 16:9, 4:3, 1:1
Size Limit: 150MB
Length: 6-30 sec (optimal up to 15 sec)
Media Type: MP4, MOV
A powerful and attention-grabbing video can be the ultimate weapon in creating an ad that converts. It gives you the chance to show your offer from far more angles and speak directly to your audiences.
Use TheOptimizer to Jumpstart your Native Campaigns Journey
If you want to easily create, manage and optimize all your native campaigns, then you need to try TheOptimizer. It is an excellent tool that the world’s leading marketers use everyday. It’s designed to help you manage every aspect of your native campaigns and automate them using automatic rules. It will help you save a lot of time and scale your ad campaigns profitably.
With the right tool in hand and a new broader strategy, that includes both social and native ads, you’ll be ready to welcome and profit from any change in the market.