As you can see, the first day was pretty good for a new campaign, with just about -20% ROI. After this, the 4th rule kicked in and doubled the budget the second day, from $100 to $200 which caused a new influx of publishers coming in and lowered the overall ROI to -35%.
If you have previously run performance-based marketing campaigns through a DSP, you know how easy it is to get traffic from multiple ad exchanges at once. But on the other hand, you certainly know how complicated it gets when you have to individually optimize every exchange. Especially when it comes to fine-tuning publishers, ads, exchange bids, publisher bids and so on.
Here’s how you can quickly automate your Yahoo Gemini campaigns optimization without having to spend a fortune on huge media buying teams that can make costly mistakes.
Boost your RevContent campaigns performance automating your widget bidding strategy to keep your ROI under control on auto-pilot.
Explore the most successful ads, verticals, and networks that generated over 12 billion visits during 2018 using native advertising only. Premium stats inside!
How many times have you spent most of your days changing site bids on your most promising or top performing Taboola campaigns? What about late nights and early mornings when you are running campaigns on a different time zone?
In this article you will find all the available tracking tokens/macros for Taboola. Detailed list of available tracking tokens/macros Below you may find the full list available tracking tokens provided from Taboola.
Recently we got several reports from our users where they were noticing a miss-match between the clicks from the traffic source and campaign link visits recorder in their tracker. At first we thought this could have been a possible issue with stats aggregation but
We are all guilty of bidding either too high or too low, or allocating very low budgets to our native advertising campaigns. By doing so we do not only increase the chances of ruining our campaigns performance, but also loose the chance of
As you may already know there are two key reasons why everyone recommends using a landing page when running affiliate marketing campaigns