Use TheOptimizer’s Campaign Performance Calculator before launching a new native advertising campaign. Simply plug in the numbers from your rep to find out what kind of metrics you need to hit to profit!
This simple trick will help you explore audience demographic details for your native advertising campaigns’ for free using Google Analytics. Follow the step-by-step instructions in this guide
We are looking forward to meeting our old friends and establish new connections. So make sure to mark your schedule and stop by our booth C63 and talk about automation and optimization for native, pop, push and dating traffic.
If you’re using Google Analytics to track your native advertising campaigns performance, then you might want to have all your vital campaign metrics accurately aggregated in one dashboard and translate your optimization tasks into automatic rules
As you can see, the first day was pretty good for a new campaign, with just about -20% ROI. After this, the 4th rule kicked in and doubled the budget the second day, from $100 to $200 which caused a new influx of publishers coming in and lowered the overall ROI to -35%.
If you have previously run performance-based marketing campaigns through a DSP, you know how easy it is to get traffic from multiple ad exchanges at once. But on the other hand, you certainly know how complicated it gets when you have to individually optimize every exchange. Especially when it comes to fine-tuning publishers, ads, exchange bids, publisher bids and so on.
Here’s how you can quickly automate your Yahoo Gemini campaigns optimization without having to spend a fortune on huge media buying teams that can make costly mistakes.
Boost your RevContent campaigns performance automating your widget bidding strategy to keep your ROI under control on auto-pilot.
An easy to use ad tracking solution for performance and affiliate marketers. Control and optimization based on impression, clicks and postbacks data. Multiple integrations and automation to get started with traffic analytics and optimization in minutes.
Explore the most successful ads, verticals, and networks that generated over 12 billion visits during 2018 using native advertising only. Premium stats inside!