RSoC Compliance in 2025: What Google Won’t Tolerate Anymore

July 30, 2025

Losid Berberi

Losid Berberi

Chief Marketing Officer

If you’re monetizing your traffic with Google’s Related Search for Content (RSoC) units, staying compliant with your paid ads isn’t optional anymore. One misleading creative, exaggerated claim, or irrelevant keyword can trigger a violation, which in 2025, is no small risk.

Thanks to the new 3-Strike system of Google, repeat offenses won’t just get your ads disapproved. They can get your RSoC access suspended… or worse, banned altogether. That’s why understanding what Google considers a red flag has never been more critical.

In this article, we’ll break down the 13 most common RSoC violations that may kill monetization. More importantly, we’ll show you how to avoid them before your next strike lands.

Misrepresentation and false claims

Google’s Misrepresentation umbrella covers every flavor of dishonesty one can think of.

Category Prohibited Practice (with Examples)
Unacceptable business practices Ads must not hide or misrepresent the advertiser’s identity, product availability or business model. Scams such as pretending to sell goods but not delivering them or falsely claiming affiliation with an organization are banned (source). For related‑search pages, traffic sources must not promise products, services or offers that are unavailable or hard to find on the destination page (source).
Misleading representation Creatives cannot make misleading statements about their identity or affiliations and cannot use inaccurate business names
(source). Ads must not mimic system notifications or user‑interface elements to trick people into clicking (source).
Dishonest pricing and unrealistic promises Advertisers must disclose the full cost of goods or services; they cannot advertise something as free while hiding the actual fees (e.g., subscription costs or shipping) (source). Related‑search creatives cannot promise unrealistic salaries (“many $30/hr jobs”), guaranteed government loan forgiveness or free gifts when the landing page is just an article—these constitute fake promises (source).
Unavailable offers and unclear relevance Ads must not promise products or special offers that are unavailable or difficult to find on the landing page (source). Ads must also be clearly relevant to the landing page and cannot use generic keywords to mislead users (source).
Unreliable claims Advertisers cannot make improbable or exaggerated claims, such as miracle health cures, extreme weight‑loss results, or “get rich quick” financial promises (source). These restrictions apply equally to related‑search creatives.

 

Clickbait and manipulated media

Eye‑grabbing and catchy headlines are fine until they cross into clickbait.

Category Prohibited Practice (with Examples)
Clickbait ads  Ads cannot use sensationalist or fear‑inducing headlines or imagery to drive traffic (e.g., “You won’t believe what happened,” or using images of accidents to induce guilt) (source). Related‑search creatives should not use such tactics.
Manipulated media Ads may not manipulate video or audio to mislead, defraud or deceive viewers. (source)

Sexual content and over‑sexualized imagery

Google divides adult material into tiers, but the easy rule is this: no nudity, no explicit acts, no minors, no hatred.

Category Prohibited Practice (with Examples)
Strongly restricted sexual content Ads cannot show nudity where intimate body parts are exposed or engage in explicit sexual acts. (source)
Moderately restricted sexual content Ads that depict partial nudity, sexually suggestive poses, or promote sexual merchandise such as sex toys are highly restricted and can run only under limited conditions based on user age and local laws (source). Related-search units should not include sexual imagery; partner-provided search terms must not contain prohibited sexual content (source).

Inappropriate content

Google bans ads that harass individuals, incite hatred or violence, or exploit sensitive events. Related‑search creatives must comply with these bans.

Category Prohibited Practice
Dangerous or derogatory content Ads cannot contain hate speech, harassment, or threats targeting a person or group based on race, religion, gender, or other protected characteristics (source).
Shocking content and obscene language Ads cannot include violent language, gruesome imagery, graphic trauma, obscene or profane language, or promotions designed to shock or scare users (source).
Sensitive events exploitation Advertisers cannot exploit disasters or tragedies for commercial gain or dismiss their impact (source).
Child sexual abuse / animal cruelty Content that depicts child sexual abuse, underage sexual themes, or animal cruelty is strictly prohibited (source).

Enabling dishonest behavior and dangerous products

Category Prohibited Practice
Enabling dishonest behavior Ads cannot promote products or services that facilitate fraud or deception, such as fake documents, exam-cheating services, hacking tools, or spyware marketed for unauthorized surveillance (source).
Dangerous products or services Ads cannot sell or facilitate the use of explosives, firearms and gun parts (ammunition, scopes, silencers), knives designed for combat or self-defense, or recreational drugs and instructions to produce them (source) (source).
Counterfeit goods Ads may not promote imitation goods that copy trademarks and attempt to pass themselves off as genuine (source).

Financial products, loans and unrealistic salary claims

  • Advertisers promoting financial products must include clear disclosures such as repayment periods, maximum annual‑percentage rates and a representative example; high‑APR personal loans are banned in some regions (source).
  • Job‑posting ads (and related structured data) must match the actual job on the page. Spammy job titles or unrealistic salary ranges only in markup but not on the page are considered misrepresentation (source). Related‑search creatives cannot claim “many $30/hr caregiver jobs” or similar unrealistic salaries when the landing page does not provide such jobs (source).

Publisher responsibilities and related‑search unit rules

  • Partner‑provided search terms used in related‑search units cannot contain prohibited content or restricted categories (such as sexual content or dangerous products), and they must be relevant to the page’s content; they cannot be designed to generate particular ads or artificially inflate impressions or clicks (source).
  • Traffic sources used to bring users to pages hosting related‑search units must accurately describe the destination and cannot promise products or offers that are unavailable or difficult to find. They must not provide misleading information about products, services or promotional offers (source).
  • Targeting restrictions: related‑search suggestions should not target specific individual users or demographic groups and cannot be intended to influence elections or politically sensitive matters (source).

 

Conclusion

When it comes to Google’s Related Search for Content units, the rules are strict and the consequences are serious. Whether it is a misleading promise, a fake salary claim, or a clickbait headline, even one mistake can count as a violation.

With Google’s 3 strike system (active from August 25, 2025), you do not get unlimited chances. One bad creative or false claim might be all it takes to earn your first strike. Repeat that, and you could lose your RSoC access for good.

The smarter move is to play it clean. Use clear creatives, accurate search terms, and offers that actually match what users find on the content page.