TheOptimizer Mobile Just Got Better.TheOptimizer Mobile V2.2.0 is now out, adding some very important features to our automatic optimization toolkit.

1. RTX Platform Target Automatic Bidding & Channel Optimization

Being able to adjust (increase or decrease) Target bids based on your performance parameters, is a key factor if what you are looking for are long-term campaigns with maximized NET Profit.Now, using the Target Bidding Rules For RTX Platform, all you need to do is create a rule using your optimization conditions, and the system will make sure Bids are automatically adjusted 24/7.Here is an example of how an automatic bidding rule looks like

RTX changes the target bid rule.

But there is more!Other than the possibility to fully automate target optimization (pause/activate targets, change target bids), we now also support Channel optimization for RTX. You can now create optimization rules to automatically pause/resume Channels based on their performance.

2. Zeropark Automatic Bidding

On top of the already existing Target and Source automatic optimization, we are really excited to push Zeropark campaign automation to the next level by introducing Target Automatic Bidding.Similar to the RTX Platform Target Bidding we talked about above, you can now create rules based on your conditions, to decide when to increase or decrease the bids of Zeropark campaign Targets.Look for the "Change Target Bid" rule type under the Rules section to get started.