Structure. Budgets. Optimization. How to Scale NewsBreak Like a Pro!

June 18, 2025

Losid Berberi

Losid Berberi

TheOptimizer Team

When testing a new traffic source, most media buyers fall into the same pattern. They throw in random budgets, overcomplicate campaign structures, and try to figure things out through trial and error.

It’s expensive. It’s messy. And most of the time it does not scale.

Instead of guessing, we’ll walk you through the recommended campaign structure, ideal budget setup, and the automatic optimization rules that actually work on NewsBreak. This way, you can skip the costly learning curve and start optimizing like the top spenders from day one.

Campaign Structure

Before you start optimizing, you need a clean structure that gives the algorithm room to learn and you enough control to scale. Most campaigns underperform not because of bad creatives, but because they’re built on messy foundations.
Here’s a simple structure that keeps things efficient and easy to manage:

Campaigns 1 Campaign per funnel / product / offer
Ad Sets per Campaign 2 ad sets per campaign
Ads per Ad Set 3 ads per ad set
Creative Grouping Separate videos and images into different ad sets
Aspect Ratio Group 9:16 and 16:9 creatives separately

This structure makes it easier for NewsBreak’s algorithm to process performance signals and helps you identify what’s working without added noise.

The fastest way to stall a campaign on NewsBreak is by underfeeding the algorithm or overextending before you have data. A well-calibrated budget gives your campaigns enough room to perform while avoiding unnecessary spend during the learning phase.

Use the table below as a baseline:

Campaign Type Daily Budget Ad Set Count Creative Count per Ad Set
Lead Gen Less than $200/day 2 2 to 3 creatives per ad set
Lead Gen More than $200/day 2 3 to 5 creatives per ad set
eCommerce Less than $200/day 2 2 to 3 creatives per ad set
eCommerce More than $200/day 2 3 to 5 creatives per ad set
Search Arbitrage From $50/day 2 2 to 3 creatives per ad set
Search Arbitrage $100 or more per day 2 to 3 3 to 5 creatives per ad set

These recommendations are based on real campaign data and give you the best shot at reaching enough conversions to exit the learning phase. Aim for 30 conversions within 4-5 days.

Even with the right structure and budget, campaigns still need ongoing management. But constantly monitoring performance by hand is not scalable, especially if you are running multiple ad sets or spending at higher volumes.

This is where automatic optimization rules come in. They help you take action quickly, without lifting a finger.

Here are 7 automatic rules you can set up right away:

Pause Non-Converting Campaigns

This rule pauses those campaigns that spent at least $200 in the last 3 days and have not generated a single conversion. It checks the performance every 30 minutes to catch underperforming campaigns on time and prevent ad spend waste.

pause non converting newsbreak campaignsPro Tip: Use this rule during new launches or when testing aggressive scale campaigns. Fast feedback loops prevent overspending, especially in volatile verticals.

 

Pause Low-Performing Ad Set

This rule targets ad sets that are statistically worse than campaign averages. It pauses ad sets that have spent over $300, generated less than 30% of the campaign total conversions. It also checks if ad the ad set has a CVR below 70% campaign average, and a CPA that’s 10% higher than your payout.

pause low performing newsbreak ad sets

 

Pro Tip: Switch conditions from CPA to ROI or ROI (tracker) if you are tracking the ROI and your conversion values are not static.

 

Pause Low CTR Non-Converting Ads

This rule catches underperforming creatives and cuts them before they affect your return on investment. The rule is looking at non-converting ads if they have spent more than 100% of the Avg. CPA, have a CTR below 1%, and are performing worse than 60% of the campaign’s average CTR.

pause low ctr ads on newsbreak

Pro Tip: Low CTR is often a creative issue, not just audience mismatch. Use this rule to eliminate weak creatives early and free up budget for ads that actually generate interest.

Alert: Check Performance – Not Enough Conversions

This rule flags ad sets that are burning budget without delivering sufficient conversions. It sends you an alert when an ad set has spent over $400 in the last 5 days, generated less than 20 conversions, and have a CPA greater than $50. This is a classic quality-control filter to surface low-performing ad sets before they burn through more spend.

check newsbreak ad set performance not enough conversions

Pro Tip: Keep this rule in alert-only mode to evaluate borderline ad sets before killing them, especially when testing new audiences or creatives. Also, if needed consider switching conditions from CPA based to ROI based.

Increase Ad Set Budget Twice Weekly

This rule gradually increases ad set budgets twice a week by 30%, but only if performance criteria are met. It checks if over the last 8 days the ad set has spent 5x the daily budget, generated at least 50 conversions, and consistently hit over 20% ROI for three days in a row for the last three days.

increase newsbreak ad set budget rule

Pro Tip: This rule changes budgets at midnight according to the account time zone. If your account reporting is in a different time zone, switch the time zone of the “Hour of Day” condition to yours.

 

Alert: Switch Ad Set to tCPA

This rule sends you an alert for when its best to switch your ad sets from Max Conversions to Target CPA. It compares CPA across two time frames, a prior “good” window (13–5 days ago) and a recent performance window (last 5 days). If CPA was previously under $50 and has now climbed above $50, the rule sends an alert suggesting a switch to tCPA.

switch newsbreak ad set bidding to target cpa

 

Alert: Add New Ads to Good-Performing Ad Set

This rule helps you to identify ad fatigue on good performing ad sets. It checks if it has a significant ad spend over the last 7 days. Compares the CVR of the last 7 days if its less than 80% of that of 14 – 8 days ago. Does the same comparison for the ROI and also checks if it has generated over 100+ conversions over the last 14 days.

add new ads to good performing newsbreak ad sets

Pro Tip: Adjust the “Hour of Day” condition to get alerts within your daytime hours to make sure you don’t miss the chance to refresh your creatives on good ad sets.

 

By following the right campaign structure, setting realistic budgets, and using data-backed automatic rules, you can cut out the guesswork and scale confidently. The rules we’ve outlined here follow NewsBreak optimization best-practices and what’s actually working for high-volume media buyers on their platform right now.

So instead of reacting late or manually babysitting your ads, let automation do the heavy lifting.

Stop Guessing. Start Scaling.

Stop relying on guesswork. Start using proven rules that drive real results.

Start running NewsBreak campaigns like a pro!

👉 Get Started for Free