[Case Study] $60k Profit on Taboola Running Casino App Installs
As you can see, the first day was pretty good for a new campaign, with just about -20% ROI. After this, the 4th rule kicked in and doubled the budget the second day, from $100 to $200 which caused a new influx of publishers coming in and lowered the overall ROI to -35%.
Automating Yahoo Gemini (Verizon Media) Native Campaigns
Here’s how you can quickly automate your Yahoo Gemini campaigns optimization without having to spend a fortune on huge media buying teams that can make costly mistakes.