5 Rules to Prevent Budget Waste on Your Native Campaigns

Over the past years, Native Advertising has become one of the hottest traffic types for both brands and online marketers. Along with the rise of interest and competition, the management of multiple campaigns has become a tricky process that can result in tremendous budget waste if not proactively prevented. By leveraging the benefits of automatic optimization systems, brands, and online marketers can proactively prevent budget waste as well as improve their overall campaign performance. TheOptimizer gives you the ability to take control of your traffic quality by implementing precision-engineered auto-optimization rules. And because we love to make data-based decisions, our system accurately aggregates data from your traffic source and tracking system by giving you full visibility of your campaign's funnel on several levels. To better help you cut out poor performing/money-wasting placements, we have made a list of 5 Proven Rules to Prevent Budget Waste on Your Native Campaigns.

1. Block Low CTR Widgets

The goal of this rule is to block all widgets that have got a certain amount of impressions but very few clicks. It is true that these widgets do not cost you anything if you are paying CPC model, but they bring down your overall campaign CTR, and for many native platforms the CTR is an important parameter to prioritize the traffic.Rule Action: Execute or Alert & ExecutePeriod: Last 7 or Last 14 daysRotation: Every 15 minsConditions: IF Impressions > 20000 and CTR < 0.05% and Revenue = $0

2. Low landing page CTR

The goal of this rule is to block all money-sucking widgets marked as bots, which means widgets with low landing page CTR.Rule Action: Execute or Alert & ExecutePeriod: Last 7 or Last 14 daysRotation: Every 15 minsConditions: IF Clicks > 50 and LP CTR < 10% and Revenue = $0

3. Very High landing page CTR

The goal of this rule is to block all widgets with LP CTR way over the normal values, also considered as bot clicks.Rule Action: Execute or Alert & ExecutePeriod: Last 7 or Last 14 daysRotation: Every 15 minsConditions: IF Clicks > 50 and LP CTR < 75% and Revenue = $0

4. Block Unprofitable Widgets

This rule will cut out all widgets that are in loss by -10% and more. You can customize the cutting point by setting a custom loss percentage and cost on a placement level.Rule Action: Execute or Alert & ExecutePeriod: Last 7 or Last 14 daysRotation: Every 15 minsConditions: IF Cost > $50 and ROI < 10% and Revenue = $0

5. Block No Revenue Placements

This rule will block all placements that have spent $30 or more and have generated no revenue.Rule Action: Execute or Alert & ExecutePeriod: Last 7 or Last 14 daysRotation: Every 15 minsConditions: IF Cost > $50 and Revenue = 0

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