1. Block Low CTR Widgets
The goal of this rule is to block all widgets that have got a certain amount of impressions but very few clicks. It is true that these widgets do not cost you anything if you are paying CPC model, but they bring down you overall campaign CTR, and for many native platforms the CTR is an important parameter to prioritize the traffic.
Rule Action: Execute or Alert & Execute
Period: Last 7 or Last 14 days
Rotation: Every 15 mins
Conditions: IF Impressions > 20000 and CTR < 0.05% and Revenue = $0[/vc_column_text][vc_single_image image=”83″ img_size=”473 × 613″ add_caption=”yes” alignment=”center” style=”vc_box_shadow”][vc_column_text]
2. Low landing page CTR
The goal of this rule is to block all money sucking widgets marked as bots, means widgets with low landing page CTR.
Rule Action: Execute or Alert & Execute
Period: Last 7 or Last 14 days
Rotation: Every 15 mins
Conditions: IF Clicks > 50 and LP CTR < 10% and Revenue = $0[/vc_column_text][vc_single_image image=”90″ img_size=”470 × 612″ add_caption=”yes” alignment=”center” style=”vc_box_shadow”][vc_column_text]
3. Very High landing page CTR
The goal of this rule is to block all widgets with LP CTR way over the normal values, also considered as bot clicks.
Rule Action: Execute or Alert & Execute
Period: Last 7 or Last 14 days
Rotation: Every 15 mins
Conditions: IF Clicks > 50 and LP CTR < 75% and Revenue = $0[/vc_column_text][vc_single_image image=”92″ img_size=”468 × 608″ add_caption=”yes” alignment=”center” style=”vc_box_shadow”][vc_column_text]
4. Block Unprofitable Widgets
This rule will cut out all widgets that are in loss by -10% and more. You can customize cutting point by setting a custom loss percentage and cost on a placement level.
Rule Action: Execute or Alert & Execute
Period: Last 7 or Last 14 days
Rotation: Every 15 mins
Conditions: IF Cost > $50 and ROI < 10%[/vc_column_text][vc_single_image image=”112″ img_size=”532 × 640″ add_caption=”yes” alignment=”center” style=”vc_box_shadow”][vc_column_text]
5. Block No Revenue Placements
This rule will block all placements that have spent $30 or more and have generated no revenue.
Rule Action: Execute or Alert & Execute
Period: Last 7 or Last 14 days
Rotation: Every 15 mins
Conditions: IF Cost > $50 and Revenue = 0[/vc_column_text][vc_single_image image=”115″ img_size=”529 × 635″ add_caption=”yes” alignment=”center” style=”vc_box_shadow”][vc_column_text]Are you ready to get one step ahead of your competition? Signup today and Get 15 Days Free Access at TheOptimizer Native.[/vc_column_text][/vc_column][/vc_row]