Taboola Tracking Tokens [Full List]

In this article you will find all the available tracking tokens/macros for Taboola.

Detailed list of Taboola Tracking Tokens/Macros

Below you may find the full list of available tracking tokens provided by Taboola.

• Campaign ID – {campaign_id} – This passes back post-click data by campaign. This returns a unique campaign ID. This campaign ID is can also be found on the “Campaign Management” page in Backstage.
• Publisher Name – {site} – The site name. This passes back post-click data by referring publisher.
• Content ID – {campaign_item_id} – This passes back post-click data by item. It returns a unique item ID. This item ID can also be found in the “Top Campaign Content” report in Backstage.
• Publisher ID – {site_id} – This passes back post-click data by referring publisher ID. This should be right after the {site} macro.
• Image URL – {thumbnail} – This passes back post-click data by item. Image URL information will appear in your analytics platform.
• Title – {title} – This passes back post-click data by title. The headline for your item will appear in your analytics platform.
• Time Stamp – {timestamp} – This represents the timestamp for when the item was served.
• Device Type – {platform} – This passes back post-click data by platform “Desktop,” “Mobile,” etc.
• Taboola Click ID – {click_id} – This passes the ID of the click recorded by Taboola which is also needed to track conversions on Taboola

Pro Tip:
If you are using a tracking platform like Voluum, Thrive, FunnelFlux, Binom or alike, make sure to add Taboola ClickID to the External ID parameter of your traffic source configuration.[/vc_message]

After successfully configuring the above tracking parameters on your campaign tracking platform your link should appear like the one below:

https://track.theoptmizer.io/campaing/1?campaignid={campaign_id}&publisher={site}&contentid={campaign_item_id}&publisherid={site_id}&imgurl={thumbnail}&title{title}&timestamp={timestamp}&platform={platform}&tclickid={click_id}