Native Advertising 2018 The Year in Review

  In this live training, we’re diving deep into the exact strategies top media buyers use to track, automate campaign launches, test keywords, and scale effortlessly—so you can focus on what really matters: driving results.   Training agenda: 🛠️ Tracking Setup:  Learn how to set up tracking efficiently to better track and analyze the performance of your campaigns. ⚖️ Keyword & Domain A/B Testing:  How to split-test domains and keywords to maximize your margins. ⛔ Tested Stop-Loss Rules:  The only stop-loss rules you need to safeguard your budgets. 📈 Campaign Auto-Scaling: Take the guesswork out of scaling by automating your growth and maintaining control. 🚀 Bulk Campaign Launching:  Streamline your process to launch multiple campaigns at once, effortlessly. 📊 Campaign Analysis:  What to look for and how to quickly analyze the performance of your campaigns. 🎛️ Fine-Tuning Rules:   The data-driven approach on how to fine-tune your existing rules or create new ones.

We are happy to announce our newest feature that will allow you to apply bulk bid and budget adjustments for an enhanced campaign optimization process.  In this article, we will discuss what this feature entails, how it can help you simplify your campaign management, and we will look at specific use cases with examples. The Problem If you have multiple campaigns, ad groups, ads, or publisher sites with varying bids and budgets, it’s very time-consuming to adjust all budgets or bids separately.  For example, if you wish to increase all bids by 20%, you first need to calculate how much 20% of all current bids is, and apply the changes one by one. Apart from taking up too much time, this way of managing bids and budgets is also more prone to mistakes, which eventually leads to avoidable budget waste. The Solution With TheOptimizer’s new feature, this entire process can be done in just a few clicks. You will be able to select as many campaigns, ads, ad sets, or publishers you need to adjust, and apply bid and budget increases/decreases, either by a fixed amount or by a percentage. All calculations will be done by our system, leaving no room for errors.  Let’s have a look at several use cases for our top ad networks to see how this new feature can help you optimize your campaigns in practice. Facebook Apply Bulk Campaign Budget Adjustments for Facebook Let’s say you are reviewing your Facebook data on TheOptimizer, and you notice a few campaigns have been performing exceptionally well recently.  With the new bulk actions, you can now select these top-performing campaigns and increase their budget at once.  For this use case, we want to apply a bulk budget increase of 15% for all selected Facebook campaigns. You have the option to adjust the budget by a certain percentage or set a fixed budget value. You can also optionally apply budget caps to ensure the new budget stays within a certain range.  Finally, you can preview the changes before applying them. With this preview, you can see the calculated value of the new budgets.  Apply Bulk Ad Set Bid and Budget Adjustments for Facebook If you are using ad set daily budgets instead, you can also replicate the same process as above on an ad set level.  TikTok Apply Bulk Campaign Budget Adjustments for TikTok You can also optimize your TikTok campaigns with TheOptimizer’s new bulk actions.  In the example below, we are applying a 15% budget increase on the campaign level and previewing the changes before approving the new budgets. Apply Bulk Ad Group Bid and Budget Adjustments for TikTok Similarly, you can apply bulk bid and budget changes to selected TikTok ad groups. You can increase or decrease bids and budgets using a percentage calculation or set them to a fixed value.  Taboola Apply Bulk Campaign Bid and Budget Adjustments for Taboola If you are advertising on native platforms such as Taboola or Outbrain, you can also apply bulk budget and bid changes on a campaign level.  For the use case below, we have selected several Taboola campaigns we wish to test with a lower budget. We are applying a global 10% budget decrease. Apply Bulk Site Bid Adjustments for Taboola A big part of being successful with native advertising is being able to effectively manage publisher sites.  If you have identified a few publisher sites with good performance, you can bulk increase the site bid to scale faster. In this specific use case for Taboola, we are increasing the bid by 15%, but ensuring that it does not go higher than 80% of our reported EPC (earning per click). Outbrain Apply Bulk Campaign Bid and Budget Adjustments for Outbrain You can also optimize your Outbrain campaigns by using TheOptimizer’s bulk actions on a campaign level. You can adjust campaign bids and budgets, as well as change target CPAs in one go.   Apply Bulk Section Bid Adjustments for Outbrain When advertising on Outbrain, you also need to optimize on a section level. Due to the large number of sections, this task can become very tedious when done directly on the platform.  With the bulk section bid adjustment, you can make global changes and preview the results before applying them. In this case, we are increasing the section bid by 15%, but ensuring the new bid does not go higher than the earning per click value. Apply Bulk Bid and Budget Adjustments with TheOptimizer: Conclusion Effectively managing bids and budgets for all campaign levels plays a critical part in your success as an advertiser. Between managing multiple ad networks, and campaigns, and trying to allocate your budget correctly, it can become time-consuming to manage everything separately.  TheOptimizer’s bulk bid and budget manager is a game-changer, and it’s currently not available on any traffic source. You can stay ahead of the competition by simplifying your bid & budget management for better results, and save an immense amount of time and money doing so. For more feature use cases with TheOptimizer, read our article about duplicating ads on Facebook and TikTok here.

We have great news for native advertisers looking to make their lives easier: our new TheOptimizer x MediaGo integration is live!  If you are not advertising on MediaGo, stick around to find out why you might want to consider having a presence on the platform.  In this article, we will introduce MediaGo, explain the features & benefits of the integration with examples, and showcase how the integration works in practice. MediaGo Integration: Discover The Platform MediaGo is an AI-integrated native advertising platform, with a strong focus on maximizing return on investment for marketers.  With a reach spanning 29 countries, including Europe and North America, and partnered with 10,000+ premium media outlets like MSN and Google, MediaGo provides a large selection of top-quality ad placements.  They are among the few native advertising platforms that leverage the power of deep learning. Thus, MediaGo is able to provide essential features like fraud protection, predicting traffic quality & click-through rates, and generating dynamic ads.  For advertisers, MediaGo offers advanced targeting options based on ad format, apps, countries, and more.  If you want to explore the platform further, you can sign up here.  MediaGo Integration: Features & Benefits So, what can you actually do with The Optimizer’s MediaGo integration?  For starters, if you have multiple MediaGo accounts, you can connect and manage all of them from The Optimizer’s user-friendly dashboard. If you are using third-party trackers, such as ClickFlare, Voluum, or RedTrack, or you are a search arbitrager working with one of the main search feeds, such as Tonic or Sedo, you can connect all your accounts, fully centralizing your campaign management. For a list of all the integrations we support, click here.  Since The Optimizer has a direct API integration with all these platforms, we will automatically pull the updated data. Now, you will be able to see in a single report all your MediaGo and tracker/search feed data side-by-side. Say goodbye to logging into dozens of accounts each day, switching between tabs, and endless CSV reports! In the example above, the TR EPC and TR CPA are being pulled directly from the tracker, while TS Clicks are being pulled from MediaGo. The metrics you see reported here are customizable, so you can remove anything that is not useful, add different metrics, and even calculate custom metrics of your own using a formula. All these metrics can be used to set up campaign automation in the next step.  Now, you are ready to supercharge your native ads with our campaign automation functionality!  For example, you can now automatically pause or block bad publishers, campaigns, and ads, using rules. Here is how a rule for blocking bad publishers would look like: You have full freedom over which metrics to use, how often to let the rule run, and which campaigns to include for each rule.  Similarly, you can also set rules to automatically increase or decrease bids & budgets based on performance, and apply dayparting to your campaigns. MediaGo Integration: How Does it Work? The new MediaGo integration means that we will be able to automatically pull the data from the native ad platform, and the entire setup on your side will only take a few minutes.  In order to connect your MediaGo accounts, you simply need to select a nickname, account timezone & currency, and input the API token, which you can find directly on MediaGo.  Next, you can choose to connect your tracker or search feed accounts the same way. If you are planning on testing out the integration and need more technical help on how to do it, read our detailed guide on how the MediaGo integration works here.  Read our article on how to boost your native ad campaigns for more tips.  MediaGo Integration: Conclusion If you have been manually running ads on MediaGo and looking for an easier way to do things, The Optimizer x MediaGo integration can help you out by centralizing all your ad & tracker accounts and providing detailed reporting.  You can also automate your routine campaign optimization tasks, such as pausing underperforming sites, campaigns & ads, adjusting bids & budgets based on performance, starting or stopping campaigns at pre-specified times and more.  New to MediaGo? You can sign up for the premium native ad platform via this link.