Being one of the most important puzzle pieces in performance marketing campaigns, we have to make sure to properly setup tracking from our traffic source to our tracker. This way we are able to easily identify what are the key variables that are fueling our campaign’s revenue and which are those that are just wasting precious ad budget.
In this guide, we will go on a step-by-step tracking setup of Content.ad with Voluum tracker. Once you’ve already created an Advertiser account on Content.ad the next step is to configure your account on your Voluum tracker account.
1. Login to your Voluum account and go to:
Traffic Sources > New traffic source > Create custom (in the New traffic source – template screen)
2. In the New traffic source configuration screen enter your traffic source name and tracking parameters.
You can pass data through your campaign content links using the below tracking tokens.
| Tracking token | Description |
| [did] | Domain ID. Identifies the site from which this visitor originated. |
| [cid] | Campaign ID. Identifies the campaign from which this content is served. |
| [adid] | Ad ID. Identifies the specific content in a campaign that was clicked. |
| [click_key] | Click Key. Identifies an individual click. |
Add Campaign ID, Ad ID, and Domain ID tracking parameters in your Content.ad custom tracking variables in Voluum.
Note: Make sure tracking toggle button on the right side of each variable is switched to ON (as in the above example).
3. Click Save and continue setting up your campaign. Add your tracking parameters on the campaign level.
This way the above specified tracking parameters will be automatically added to your ad links. With everything in place, you just need to start your campaign and optimize it based on the information collected on your voluum tracker.
