“Running TikTok ads successfully is quite tiring. I have been through perpetual anxiety, mood swings, sleepless nights, 24/7 FOMO, and loneliness. Moving forward, I am using The Optimizer to automate many things. Now the workload has started to ease off.”
Vertical: Search Arbitrage
At only 25 years old, Harnur has earned the title of “super affiliate”. Although he initially began his affiliate marketing journey six years ago, it was in 2020 he truly committed to making it his primary source of income.
With curiosity, determination and hard work, Harnur was able to leave his full time job halfway through 2021, and from there on, his affiliate marketing revenue skyrocketed from four figures to an impressive six figures per month in 2023.
Harnur’s remarkable success came at a price. If you are an affiliate marketer, you already know how demanding this industry can be. It requires daily monitoring, optimizing, and adapting. As Harnur juggled 100+ TikTok campaigns, sleepless nights and anxiety became a daily struggle.
“There have been moments when I’ll get up at 3 a.m. and remember… oh, I forgot to launch my Australia campaigns. And if I don’t launch these campaigns, I’ll be short of $2500 for the day. So, either I choose to sleep or choose to make $2500…And I choose to make $2500 every time. The fear of missing out and constantly running after money took a huge toll on my health.”
In December 2022, Harnur set a clear goal for the coming year – reach $100K per month in revenue. But he had to find a way to reach this goal without endangering his well being even further.
His first solution was to hire a media buying team he could delegate manual tasks to. Even though this is a good solution, it still takes time to find, hire, train, and manage a team of media buyers. And a media buyer would still need to go to each campaign and manually optimize them on a daily basis. No matter how good you are, there is always the risk of human error, and when you are working with big budgets, these errors can make a huge impact.
Harnur’s next solution was to use our automation tool, The Optimizer, to manage his campaigns on auto-pilot. Not only does an automation tool save an immense amount of time each day, but it removes the human error element and allows you to scale your campaigns at a rapid pace.
Once Harnur began using The Optimizer, a team of experts guided him through a practical on-boarding process to ensure he could maximize the benefits of the tool. Together, they explored all the automation options the platform has to offer and helped Harnur implement his own strategies.
With these rules in place, Harnur could delegate routine campaign optimization tasks to our system. He was able to pause underperforming campaigns, ad groups and ads with high costs and low returns, and increase or decrease campaign/ad group bids and budgets based on performance, all on auto-pilot. Each time one of these rules would be executed, Harnur would get a notification so he is still up-to-date with what is happening to his campaigns.
Harnur was also able to schedule the specific times that his campaigns would become active, so instead of choosing to make $2500 or go to sleep, now he could do both!
As a result, not only did Harnur achieve his 2023 goal of making $100K per month in revenue, he almost doubled it!
He shared these numbers from The Optimizer’s dashboard, and you can see that just last month alone he made close to $200K in revenue from TikTok.
Image by Harnur Virk
By leveraging the power of automation, Harnur was able to exceed his goals while still managing to lower his workload.
Harnur’s success story showcases the importance of not only working hard, but working smart and efficiently. The Optimizer’s powerful features allowed him to focus on strategic growth, leaving the routine and burn-out-inducing tasks of campaign optimization to our system.
Now Harnur can peacefully enjoy his time with the penguins while The Optimizer runs the campaigns for him!