The Top 9 Affiliate Marketing Tools You Need In 2023

August 2, 2023

Sara Bregasi

Sara Bregasi

Content Writer

If you are an affiliate marketer, you have probably heard the saying “successful affiliates work smarter, not harder”. 

A large part of working smarter involves using the right affiliate marketing tools that will help you achieve your goals, scale profitably and save time and money in the process.

In this article, we will introduce the top 9 affiliate marketing tools you need to succeed in 2023. We will cover everything from hosting, landing page building, tracking, and automation.

Affiliate Marketing Tool 1: Hostinger for Domain Hosting

Affiliate marketing tool Hostinger for domain hosting

Having your own domain and website as an affiliate marketer gives you a lot of freedom and control over your design, content and structure. 

There are thousands of domain hosting services out there, but Hostinger is one of the most affordable platforms. It’s very reliable and speedy, and it’s easy to use even if you don’t have technical knowledge. 

They offer various pricing plans depending on your specific needs, starting from as low as $1.99/month for basic web hosting. If you sign up for a one-year hosting plan, you also get the domain for free the entire year. 

Affiliate Marketing Tool 2: LanderLab for Building Landing Pages

Affiliate marketing tool LanderLab for landing page building

The ability to build high-converting landing pages is a big part of your success as an affiliate marketer. Not only do you need to build a lot of lead or sales pages, but you also need to do a large amount of testing to figure out what actually works. 

LanderLab is an extremely user-friendly tool that allows you to build landing pages with no coding or special design skills. 

You can choose from 100+ industry-specific landing page templates that are proven to convert.

affiliate marketing tool landerlab landing page templates

You can also integrate your tracker or lead management system, run A/B testing directly from the platform, and import existing landing pages from zip to use as inspiration. 

The starter plan begins at $69/month.

Affiliate Marketing Tool 3: ClickFlare for Tracking

Affiliate marketing tool ClickFlare for tracking

Being able to track and analyze detailed campaign data in real time is crucial for scaling. 

ClickFlare is the perfect tracking tool for affiliate marketers. It allows you to create and track complex funnels, it integrates with all the key traffic sources (native, social and Google), and it gives you the ability to track, route and A/B test unlimited pre-landers, landers and offers.

If you are looking for a reliable and affordable tracker, ClickFlare pricing begins at $89/month.

Affiliate Marketing Tool 4: Adplexity for Spying on Competitors

Affiliate marketing tool Adplexity spy tool native advertising

An important part of online marketing is finding out what your competitors are doing and learning from their successes and mistakes. 

Adplexity uses data from various ad networks and allows you to see which ads are getting the most hits and have been running the longest. You can filter by landing page or ad keyword, days running, country, ad network and more.

affiliate marketing tool for spying on competitors adplexity

The tool also gives you the ability to see the landing page each ad is sending traffic to, as well as the offer URLs. You can download landing pages you want to use as inspiration, and directly export them to your landing page builder of choice, for example LanderLab

Adplexity offers different plans for various traffic sources, starting from $199/month.

Affiliate Marketing Tool 5: Canva for Design

affiliate marketing tool Canva free design tool

Whether you want to design an ad, social media post, email header, banners, or even edit videos, Canva can help you. 

The tool is again extremely easy to use, and you can create beautiful designs that convert without any prior design experience. There are thousands of ready-made templates you can use, and the basic plan is completely free! If you want to upgrade, the Pro version is still only $12.99/month

Affiliate Marketing Tool 6: ChatGPT for Content & Copywriting

Affiliate marketing tool ChatGPT for content and copywriting

We know, we know. You are probably already using ChatGPT, but there are a few tricks that tend to give better results when it comes to writing high-converting copy. 

Whether you want to write copy for a landing page, email, ad, or blog post, you always need to give ChatGPT a clear idea of what the product is, who the target audience is, and which goal you are hoping to achieve. 

You also need to instruct it to write a text focused on benefits (instead of simply features), include a compelling call-to-action and headline, include testimonials, and address pain points. If you want to take it a step further, you can use the ChatGPT prompt, “I will show you 5 examples of my writing. Replicate my writing style and tone of voice to write a new text about X topic”. 

You can use the basic version of ChatGPT completely for free.

Affiliate Marketing Tool 7: Trendzi for Video Ads

affiliate marketing tool Trendzi for UGC videos

We could drop endless studies and statistics on why it is absolutely crucial to incorporate videos into your affiliate marketing strategy in 2023. To keep it simple, all research strongly indicates that videos are better for lead generation, branding, sales, and overall performance.

Especially if your advertising platform of choice is social media, you need to consider using UGC (user generated content). As Trendzi says on their page, UGC videos are video ads that don’t look like ads. Through platforms like Trendzi, you can choose a creator and give them instructions on what type of video you are looking for. They will create a video that blends in and feels organic, which has been proven to lead to better conversion rates. 

Trendzi offers different pricing packages, starting from $500 per video. If you want to learn more about how the platform works, we recommend watching their presentation from the Search Arbitrage Meetup in Barcelona in 2023.

Affiliate Marketing Tool 8: The Optimizer for Campaign Automation

Affiliate marketing tool The Optimizer for campaign management and automation

If you are advertising on various platforms through several accounts, launching and managing a large number of campaigns, and playing with big advertising budgets, our campaign automation tool The Optimizer is made for you. 

With The Optimizer, you can set rules to automate routine campaign optimization tasks, such as adjusting bids and budgets, pausing campaigns or ads that are not performing, cloning ad sets, and more. This will allow you to free up an immense amount of time and make sure you are efficiently managing your advertising budget in order to scale faster. 

Here you can read how some of our top clients used The Optimizer to scale on TikTok and native platforms.

The Optimizer’s starter plan begins at $199/month.

Affiliate Marketing Tool 9: NordVPN for Cybersecurity

affiliate marketing tool NordVPN for cybersecurity

Using a VPN service such as NordVPN will mainly provide you with online security, making sure that your online activities and sensitive data are secure and protected from potential cyber threats. For example, the tool will ensure your information is kept private in public places, like cafes or while on the move. 

NordVPN will also protect you from competitors finding out about your strategies, provide access to geo-restricted information, and allow you to check how your landing pages appear to people in various locations.

The monthly plan begins at $12.99/month and there are multiple discount packages available.

Top 9 Affiliate Marketing Tools: Conclusion

To keep up with the competitive landscape of affiliate marketing in 2023, you will need to use specific tools for different parts of your operation. 

The affiliate marketing tools discussed in this article are: Hostinger for domain hosting, LanderLab for building landing pages, ClickFlare for tracking, Adplexity for spying on competitors, Canva for design, ChatGPT for content & copywriting, Trendzi for video ads, The Optimizer for campaign automation, and NordVPN for cybersecurity. 

Regardless of which tools you choose to leverage, make sure that you are always working smarter rather than harder.

Want to scale your campaigns?
If you are ready to take your campaigns to the next level, The Optimizer can help you by becoming your advertising co-pilot. Manage campaigns across different platforms and accounts from a single dashboard, set rules to automatically adjust bids & budgets, pause underperforming campaigns, and much more!