The core part of TheOptimizer is the automated rules functionality. Under the Rules menu on the left, you will see a list of actions you can automate using Rules.
In general, the rules have two key functions – they prevent you from losing money by cutting underperformers, or help you scale by boosting overperformers.
Here are the different types of rules you can create on Facebook:
- Pause campaigns, ad sets, ads, placements, GEOs, or devices
- Activate campaigns, ad sets, ads, placements, GEOs, or devices
- Adjust campaign or ad set budget
- Clone campaigns, ad sets, or ads
- Apply dayparting
- Adjust ad set bids
đź’ˇNOTE: In the next sections, we will present a few different rule examples. Please note that these examples are simply there to show you what you can do with our automation tool. The numbers and metrics used are made-up, and you would need to adapt these for your own campaigns.
Next step: Explore Facebook rule examples
Check out the first Facebook rule example here.