Introduction to Facebook automation rules Get a quick overview of what you can automate on Facebook with TheOptimizer.
Rule Example 1: Pause Low ROAS Facebook Campaigns With this rule, we are going to pause Facebook campaigns that have spent over $100 in the past 7 days, resulted in ROAS lower or equal to $1, and contain “usa” in their name.
Rule Example 2: Activate Positive ROAS Facebook Campaigns With this rule, we are going to activate paused campaigns that have achieved ROAS of at least $1 in the past 7 days.
Rule Example 3: Increase Facebook Campaign Budget This rule will look at any campaigns that have already spent more than 90% of their daily budget with ROAS higher than or equal to $1, and automatically increase the campaign budget by 20%.
Rule Example 4: Reset Facebook Campaign Budget Daily at a Specific Time This rule will reset the campaign budget to $50 each day at 9 am Pacific time.