5. How to set up automation rules for Facebook with examples

Get a quick overview of what you can automate on Facebook with TheOptimizer.

With this rule, we are going to pause Facebook campaigns that have spent over $100 in the past 7 days, resulted in ROAS lower or equal to $1, and contain “usa” in their name. 

With this rule, we are going to activate paused campaigns that have achieved ROAS of at least $1 in the past 7 days. 

This rule will look at any campaigns that have already spent more than 90% of their daily budget with ROAS higher than or equal to $1, and automatically increase the campaign budget by 20%. 

This rule will reset the campaign budget to $50 each day at 9 am Pacific time. 

This dayparting rule will automatically run your campaigns only during working hours, and pause them the rest of the time. 

This rule will look at any Facebook campaigns with positive ROAS and a spend of over $200 in the past 7 days, and automatically clone them only once. 

If your campaign has spent less than 50% of its daily budget, you can still scale and pace your budget by cloning said campaign. 

This rule will simply send you a notification via email, Slack, or Telegram each time one of your campaigns has spent over 90% of its allocated daily budget. 

With this rule, we are going to pause Facebook ad sets that have spent over $100 in the past 7 days, resulted in ROAS lower or equal to $1, and contain “usa” in their name. 

This rule will re-activate any paused ad sets with positive ROAS in the past 7 days. 

With this rule, we are going to increase the ad set bid by 10% at specific times of the day. 

This rule will look at ad sets that have turned positive revenue, and set their bid to 80% of the EPC.

This rule will reset the ad set daily budget to $50 each day at 9 am EST. 

This rule will check which ad sets have already spent over 90% of their daily budget, and automatically increase their budget by 20%. 

This rule will automatically clone and set live ad sets that have spent more than $50 in the past 3 days, and resulted in positive ROAS. 

This rule will automatically clone 3 times ad sets with positive ROAS, which have spent less than $50 in the past 3 days. 

This rule will pause Facebook ads that have already spent more than $50 over the past 3 days, but resulted in low CTR and engagement. 

This rule will re-activate any paused ads with positive ROAS in the past 7 days. 

This rule will clone ads that have already spent more than $50, garnered over 10 likes, and resulted in positive ROAS over the last 3 days.