Rule Example 16: Clone Profitable Ad Sets with Low Spend

This rule will automatically clone 3 times ad sets with positive ROAS, which have spent less than $50 in the past 3 days. 

Rule Example 16 Facebook TheOptimizer: Clone Profitable Ad Sets with Low Spend P1

Step 1: First, you will need to fill in some general rule information

  • Choose a unique name for your rule so you can easily recognize it later.
  • Optionally, you can group similar rules together.
  • Choose the data time frame for this rule. In our example, we are considering data from the past 3 days. This can be adjusted according to your needs, and it ranges from “today” to “last 90 days”.
  • You have the option to exclude data from this interval. This is important for search arbitrage advertisers who are working with estimated revenue data and need to exclude today, or today & yesterday, from their optimizations.

Step 2: Next, select your rule conditions. Choose from over 100+ metrics, or create your own custom metrics, to build rules. You can add as many conditions as needed. 

  • We are focusing on two conditions – ad set spend has to be less than $50, and ROAS needs to be higher than $1. 
Rule Example 16 Facebook TheOptimizer: Clone Profitable Ad Sets with Low Spend P2

Step 3: Optionally, you can include or exclude ad sets from this rule. If you only want the rule to apply to specific ad sets, include them via the drop-down list. If you do not wish to make changes to certain ad sets, exclude them from the rule. 

Step 4: Now, select which campaigns you want to apply this rule to. You can manually select campaigns, or you can use the filter on the right, to bulk add all active campaigns, all paused campaigns, or filter campaigns by a keyword. 

Rule Example 16 Facebook TheOptimizer: Clone Profitable Ad Sets with Low Spend P3

Step 5: Indicate how many copies of these profitable ad sets you want to create. In this case, we are creating 3 copies. 

Step 6: Finally, you need to schedule the rule & alerts

  • First, choose how often you want the rule to run. It can be as often as every 10 minutes, once per hour, or daily at specific times of the day. We are selecting “Only Once” for this example, meaning that the 3 copies will be created only once and not repeated further.
  • You can set your rule to “Alert Only”, “Execute”, or “Execute & Alert”.
  • The first option will not make any changes to your campaigns, but it will notify you via email, Slack, or Telegram when the rule conditions have been met.
  • “Execute” will immediately apply the rule and not send you any notifications about it.
  • “Execute & Alert” will apply the rule, and also notify you whenever the rule has been applied.

Next rule example

In the next example, we are creating an automation rule that will pause low CTR & low engagement ads.

Updated on November 20, 2023
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