Rule Example 7: Clone Campaigns That Have Spent Less Than 50% of Their Budget in the Previous Day

If your campaign has spent less than 50% of its daily budget, you can still scale and pace your budget by cloning said campaign. 

Step 1: Fill in some basic information about your rule. 

• Select a rule name. Choose something specific so you can easily find it later.
• Optionally, you can group similar rules together.
• Next, choose the data time frame to be considered. In the above example, we are only considering data from yesterday. This can be adjusted according to your needs, and it ranges from “today” to “last 90 days”.
• You can exclude data from this interval. This is especially important for search arbitragers who are working with estimated revenue data and need to exclude today, or today & yesterday, from their rules.

Step 2: Next, you need to select rule conditions. Choose from a variety of 100+ metrics, and even create custom metrics of your own, to build smarter rules. You can add as many conditions as you need here. 

• For this rule, we are only focusing on spend. TheOptimizer will look at all campaigns that have spent less than 50% of their daily budget yesterday, and clone them.

Step 3: Now, select which campaigns you want to apply this rule to. You can manually select campaigns, or you can use the filter on the right, to bulk add all active campaigns, all paused campaigns, or filter campaigns by a keyword. 

Step 4: Specify how many clones of your campaign you want this rule to create. 

Step 5: In the final step, you will schedule the rule and alerts. 

• First, choose how often you want the rule to run. In this case, we have selected “Only Once”, which means that after the campaign clone is created, there will be no more copies made.
• You can set your rule to “Alert Only”, “Execute”, or “Execute & Alert”. The first option will not make any changes to your campaigns, but it will notify you via email, Slack, or Telegram when the rule conditions have been met. “Execute” will immediately apply the rule and not send you any notifications about it. “Execute & Alert” will apply the rule, and also notify you whenever the rule has been applied.

Next rule example

Find out how to set a rule that will notify you when your campaigns have spent over 90% of their allocated daily budget here.