Connecting Voluum gives you access to deeper funnel insights than ad network data alone. Compare tracker and traffic source performance, identify reporting discrepancies, optimize using custom conversion events, and automate decisions based on the metrics that matter most to your business.
No. TheOptimizer relies on ad network data to analyze performance and execute optimization actions. Before connecting Voluum, you must connect at least one supported ad network account.
TheOptimizer automatically matches Voluum data with your ad network data using identifiers such as campaign IDs, ad set or ad group IDs, ad IDs, publisher IDs, and more. This allows you to compare tracker and traffic source data side by side, identify discrepancies, and make better optimization decisions.
The sync frequency depends on your subscription plan. Standard synchronisation frequency is every 20 minutes on all plans except Master plan. Master plan synchronisation frequency is every 10 minutes. This ensures your reports, automations, and optimization decisions are based on up-to-date data.
Yes. If you track additional customer or revenue data in your CRM, you can import it into TheOptimizer using our Google Sheets integration or Custom API integration. This data can then be used for reporting, AI analysis, custom metrics, and automation.
Yes. TheOptimizer imports your custom conversion events and reports them alongside key funnel metrics such as landing page CTR, offer conversion rate, conversion rate, revenue, and other performance indicators. These metrics can also be used in reports, AI analysis, custom metrics, and automation rules.
Yes. TheOptimizer offers a 7 day free trial with no credit card required. Connect your ad networks and experience AI powered optimization and automation firsthand.
