Manage More Campaigns With Less Manual Work

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Performance marketer reviewing TheOptimizer automation rule that increased budget, showing $220,000 profit and +$2.7k revenue growth on a Meta campaign

Automate Tasks You Shouldn’t Be Doing Manually

Use AI to create automations that prevent ad spend waste, scale winners, control budgets, and keep campaigns profitable across social, search, and native ad networks — without constant manual checks.

Pause Ads That Don’t Convert

Pause ads that are driving up costs. Shift your ad spend to your best creatives and keep your campaigns profitable.
Automation rule pausing an ad when ROI is less than 70% and ad spend exceeds the threshold, showing affected ad creatives

Clone Winners Automatically

Run more of what’s working by automatically cloning your best campaigns, ad groups, or ads. Scale across multiple ad accounts without creating everything from scratch.
Automated cloning workflow showing a high-performing campaign being duplicated across multiple ad accounts based on profitability, with revenue chart showing 6.5% growth

Pause Underperforming Campaigns

Stop underperforming campaigns before they cut into your margins. Whether it’s a new test or an old winner losing steam, keep your spend protected before it’s too late.
Pause Losing Campaigns rule configuration showing conditions for amount spent greater than $500 and ROI less than -40% with execute and alert action

Scale Budgets Profitably

Scale what’s working without second-guessing. Increase budgets with precision without hurting your margins.
Automated budget scaling dashboard showing $90,210 in spend with a growth chart of campaigns scaling profitably based on performance

Turn Search Terms to Keywords

Turn high-converting search terms into targeted keywords automatically. Capture demand, improve relevance, and scale with confidence.
Search term automation interface showing high-converting search queries being automatically converted into targeted keywords for Google Ads

Pause Low Performance Keywords

Pause low-performing keywords that waste spend and drag down ROAS. Keep your budget focused on high-intent search terms that actually convert.
Targeted keywords table showing ROI for terms including 'organic face moisturizer' at 13.93%, 'face serum for glowing skin' at 25.76%, and 'acne treatment for women' at -41.68%, with low-ROI keywords automatically paused

Control Your Target CPA

Keep your campaigns profitable by controlling the Target CPA. Let automation adjust bids to hit your Target CPA goals without manual work and sacrificing volume.
Increase Budget by 20% automation rule showing conditions for campaign spent greater than $50 and ROI greater than 30% with execute and alert action

Cut Low ROI Placements

Pause placements that waste spend and never convert. Shift budget on sites that drive results, not impressions.
Placement performance table showing ad spend and revenue across multiple placements, with low-ROI placements highlighted for automatic pausing including -51% and -30% ROI placements

Control Your Target ROAS

Keep your ROAS in check while you grow. Control your target ROAS with precision to keep campaigns profitable.
Increase Target ROAS by 15% automation rule showing conditions for amount spent and revenue thresholds with increase target ROAS action

Bid Efficiently

Use reliable performance data to fine-tune bids by keyword and placement. Scale the winners and suppress underperformers without manual work.
Publisher bid efficiency table showing ad spend, revenue, and site bid adjustments for publishers including MSN, CNN, Fox News, CBS, and ABC News

Automated Tagging

Automatically add or remove tags when campaigns, ad sets, or creatives hit your rule conditions. Leverage tags to organize reporting and flag statuses.
Increase Target ROAS by 15% rule with automated tagging conditions based on amount spent greater than $1500 and revenue greater than $1750

Daypart Campaigns

Run your campaigns only when they drive results. Automatically turn off campaigns when performance dips and restart when it improves.
Day Parting schedule showing hour-by-hour campaign activation across Monday through Sunday with timezone selection, automatically pausing campaigns during low-performance hours

Chained Workflows

Use tags to trigger chained actions and help you build multi-step automatic optimization workflows.
Chained workflow diagram showing automated sequence: increase budget rule triggers, criteria met checks, with branches to pause campaign or increase budget based on outcome

Create Smart lists

Create shared blacklists to automatically block poor-performing sites across every campaigns. Don't spend twice on the same bad site.
Smart Lists interface showing five shared blocklists with rule counts, widget counts, and campaign counts, used to automatically block poor-performing sites across all campaigns
You Need This!
With optimizer we were able to scale our business to 5 figures per day in revenue in 6 months. The automated rules make it easy to focus on scaling while saving both time and money.
Dan Lanzman, Search Arbitrager  — TheOptimizer customer testimonial photo
Dan Lanzman
Searchvision
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Analyze, Optimize, and Scale from One Dashboard

Connect your ad platforms, analytics tools, and CRM data in one place. Use AI to uncover opportunities, execute optimizations, and automate repetitive work across multiple accounts.
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