Question 1

What is AI-powered reporting in TheOptimizer?

Accepted Answer

It's a layer on top of your campaign data that lets you ask questions in plain language instead of digging through spreadsheets or multiple dashboards. You can ask things like what changed in my performance compared to last week and get an answer that points to the specific campaigns, ad groups, or sites that moved the numbers, along with the actual figures behind it.

Question 2

Can I see performance across multiple ad accounts in one place?

Accepted Answer

Yes. You can monitor multiple ad accounts and business managers side by side without logging into each one separately. This works across networks too, so you can compare a Meta account against a TikTok or Google account, or look at how different clients or tags are performing relative to each other.

Question 3

How does TheOptimizer find which channels are actually profitable?

Accepted Answer

It combines your ad platform data with your tracker data, so instead of just seeing spend and clicks from the ad network, you see real conversions, revenue, and ROI. That makes it possible to compare channels like Meta, TikTok, Google, and native networks on the same dashboard using numbers that reflect what actually happened, not just what the platform reported.

Question 4

Can I ask the AI questions about my campaign data?

Accepted Answer

Yes. You can type something like what changed in my performance compared to last week and the AI will compare the date ranges, point out anomalies, and explain which campaigns, ad sets, or sites are behind the change. It's meant to replace the manual process of pulling reports and trying to spot what moved.

Question 5

How do I find my best performing creatives?

Accepted Answer

The reporting dashboard shows creatives ranked by spend, conversions, and trend, so you can see at a glance which ones are scaling, holding steady, or declining. From there you can decide whether to scale a creative, clone it, pause it, or test a new variation, directly from the same view.

Question 6

Can I build my own custom reports?

Accepted Answer

Yes. You can build reporting views around the KPIs, filters, tags, and date ranges that matter to your team, rather than being stuck with a fixed set of default reports. This is useful if your team tracks things like blended ROAS, profit per click, or custom metrics that combine ad network and tracker data.

Question 7

Can I see a history of changes made to my campaigns?

Accepted Answer

Yes. There's a change history that shows exactly when campaigns, ads, budgets, or bids were updated, whether that change was made manually or by an automation rule. You can also see the impact of each change, which makes it easier to understand what's working and repeat it.

Question 8

Does the reporting work with native ad networks and trackers, or just Meta and Google?

Accepted Answer

It covers both. The dashboard pulls in data from ad networks including Meta, TikTok, Google, Taboola, Outbrain, and others, and combines it with tracker data from platforms like Voluum, RedTrack, and Binom. So if you're running native campaigns alongside social or search, you can compare all of it in one place instead of switching between tools.

Question 9

Do I need a tracker connected for the AI insights to work?

Accepted Answer

Not strictly. The AI can still analyze ad platform data on its own, comparing spend, CTR, and other platform metrics across time periods. Connecting a tracker gives it access to real conversion and revenue numbers as well, which makes the what changed and why answers more useful since they reflect actual results rather than just platform activity.

AI-Powered Reporting That Turns Campaign Data Into Decisions

Performance Assistant

From Raw Campaign Data to Actionable AI Insights

Analyze Performance From Every Angle

Ask AI What Changed and Why

Find Which Channels Drive Profit

Compare Performance Across Accounts

Find Winning Campaigns Fast

Spot Top-Performing Creatives Instantly

Build Reports Around Your Workflow

Track What Changed and When

Your Entire Ad Stack in One Dashboard

Explore More Features

creative library

Automation

Analyze, Optimize, and Scale from One Dashboard