We’ve all been there. You launch a campaign, it survives the learning phase, and suddenly—bingo!—you’re seeing profitable days. The CPA is low, the ROAS is high, and your dopamine is to the roof. Naturally, you think, “If I’m making money at $100/day, I’ll make double at $200/day.” So, you double the budget. The next day? The campaign crashes. CPA skyrockets. Performance tanks. If this sounds familiar, you aren’t alone. Hundreds of profitable campaigns have been ruined from unconscious budget increases. The problem isn’t your ad or your landing page, it’s the bidding strategy you’re using, and specifically, a misunderstanding of Taboola’s “Maximum Conversions” bidding strategy. The Old Way vs. The New Way To understand why this happens, we have to look at how Taboola has evolved. Back in the day (and still today, if you choose it), we had Enhanced CPC (aka Smart Bids). This was the rugged off-road vehicle of bidding strategies. Once an Enhanced CPC campaign exited the learning phase, you could be really aggressive. We’re talking about scaling budgets by 30%, 50%, or even 100% overnight without really hurting your CPA. But in August 2024, Taboola introduced a brand new bidding strategy: Maximum Conversions. The “Max Conversions” Trap Max Conversions is great on paper. It removes the need to manually bid on sites, making it perfect for media buyers transitioning from social ads (Meta/TikTok) who are used to the algorithm doing the heavy lifting. But there is a catch: It is incredibly sensitive to budget changes. Unlike Enhanced CPC, the Max Conversions algorithm cannot handle budget shocks. If you change the budget by more than 30% in a single go, you break the learnings. It doesn’t matter how seasoned your pixel is; a drastic budget increase forces the algorithm to scramble, leading to a spike in acquisition costs. The New Rules of Thumb for Scaling So, how do you scale without killing your golden goose? It depends entirely on your bidding strategy. Here is the playbook: 1. If you are using Enhanced CPC: You can afford to be aggressive. Wait for the campaign to exit the learning phase. Scale: You can increase budgets by 30% to 100% every other day (or every day if you dare) as long as it remains profitable. 2. If you are using Maximum Conversions: You must be gentle. Wait for the campaign to exit the learning phase. Scale: Increase budgets slowly—aim for the 15% to 25% range (absolute max 30%). Frequency: Do this only 2 or 3 times a week. Do not touch it daily. Automating the Discipline The hardest part of this isn’t understanding the rule; it’s actually following it and consistency. When you are managing tens or hundreds of campaigns, remembering the budget of which campaign you scaled yesterday, and which earlier today doesn’t really work. Plus calculating the exact 15%-20% budget increase for each is logistically slow. Not to mention potential mistakes. This is where automation comes in. Use TheOptimizer to handle these budget changes for you. By setting rules that automatically scale budgets by the correct percentage based on the strategy, you remove the temptation to “yolo” a budget increase and accidentally ruin your best performing campaign. Bottom line: If you are using Max Conversions, patience pays. Scale slow, scale steady, and respect the algorithm’s sensitivity.

If you are managing three or four campaigns on Taboola, scaling is easy. You log in, check the stats, bump the budget by $50, and go about your day. But if you are managing hundreds of campaigns across dozens of accounts? That is a different story. One of the biggest issues we see in 2026 is media buyers missing opportunities—or worse, ruining them—because of manual errors. When you have 200 campaigns, it’s easy to forget that you already increased a budget at 9:00 AM. If you log in again at 2:00 PM and bump it again, you haven’t just increased the budget; you’ve potentially doubled it within a few hours. This “accidental aggression” confuses the algorithm and can send your CPA skyrocketing. To fix this, you need a system. Specifically, you need a system that treats your Maximum Conversions campaigns differently from your Enhanced CPC campaigns. Here is the blueprint for automating your scaling strategy without breaking your profitable campaigns. The Two Scaling Philosophies Before setting up any rules, you need to recognize that Taboola has two distinct bidding personalities: Enhanced CPC (Smart Bids): You control the bids. This strategy is robust and can handle aggressive budget jumps (e.g., 40-50%). Maximum Conversions (Max Conv): Taboola controls everything. This strategy is sensitive. If you bump the budget by more than 30%, the algorithm assumes you want volume at any cost, and your CPA will likely spike. You cannot treat these the same. Here is how to handle each one using automation (like the optimizer). Strategy 1: The “Max Conversions” Approach (The Gentle Touch) Since Max Conversions is sensitive, your goal is steady, predictable growth. We recommend a budget increase of 20% to 25%, executed 3 times a week (e.g., Monday, Wednesday, Friday). The Setup: Create an automated rule that runs every hour but only executes at 1:00 AM (account time) on your selected days. The “Safety Checks” (Conditions): Before giving a campaign more money, the rule must pass these checks: Is it actually spending? The campaign spend over the last 7 days should be at least 3.5x (350%) of its daily budget. This ensures you aren’t raising the limit on a campaign that isn’t even hitting its current cap. Is it out of “Learning”? Only scale campaigns that have exited the learning phase. Is it consistently profitable? Don’t just look at yesterday. Check the ROI (or CPA) for the last 3-6 days and yesterday separately. For example, ROI > 25% for both periods. This proves stability. The Action: Increase budget by 20-25%. Set a Hard Cap: Tell the rule not to exceed a certain amount (e.g., $2,500). Once a campaign hits this ceiling, you can move it to a “High Scale” rule with manual oversight. Strategy 2: The “Enhanced CPC” Approach (The Aggressive Push) Because you are controlling the bids manually, the algorithm is less likely to freak out when the budget jumps. You can be bolder here. The Setup: You can run this rule more frequently (e.g., every other day) or stick to the M/W/F schedule. The “Safety Checks”: Use the same logic as above (Spend, Learning Phase, Profitability). The difference is in the action. The Action: Increase budget by 40%. Set a Hard Cap: Similar to above, ensure you have a ceiling so a campaign doesn’t accidentally scale to $10k/day while you’re asleep. The “Autopilot” Hack: Naming Conventions How do you make sure the right rule applies to the right campaign without manually selecting them every time? Use your campaign names. Label your Max Conversion campaigns with a tag like | Max Conv |. Label your Smart Bid campaigns with | Smart Bid | or | Enhanced CPC |. In your automation tool, simply add a condition: If Campaign Name contains “Max Conv”, apply Rule A. If Campaign Name contains “Smart Bid”, apply Rule B. Why This Works By automating this process, you achieve three things: Consistency: You never miss a scaling opportunity because you were busy or out of the office. Discipline: You never “over-scale” out of greed or impatience. The rule sticks to the math (20% or 40%). Safety: You prevent human error (like double-bumping budgets) that can turn a profitable campaign into a loser overnight. Stop doing mental math on hundreds of campaigns every morning. Set the rules, trust the schedule, and let the system scale for you.

We’ve all been there. You finally launch a new Taboola campaign, the excitement is high, and you step away for a while. You come back a couple of hours later to check the stats, and your heart sinks. Your budget has been spent on low-quality websites you’ve never heard of. No conversions. No engagement. Just spend. Your first instinct might be to freak out and pause everything. Don’t! Seeing your spend flow toward lower-quality sites in the first few hours is not only common, it’s actually a normal part of the process. Here is why it happens and, more importantly, how you should handle it without losing your cool (or your entire budget). Why Is My Budget Going There? When you launch a fresh account, Taboola doesn’t have a “publisher history” for you yet. It doesn’t know who your best customers are or which websites they read. So, the algorithm goes into exploration mode. It casts a wide net, testing a huge range of publishers—including some low-intent or lower-quality ones—just to see what sticks. It’s trying to gather data on where your ads convert and how audiences engage with your funnel. Think of a new door-to-door sales man knocking on every possible door pitching his product without any insight on the neighborhood he’s approaching.  The “Day One” Strategy: Be a Ruthless Gardener Just because this phase is “normal” doesn’t mean you should sit back and watch your money burn. The key to success is how you respond during this initial volatility. Here is your game plan for the first 24 hours: Monitor Publisher Distribution Closely: Don’t wait days hoping the algorithm will magically fix itself. It won’t happen fast enough to save your budget. Cut the Losers Immediately: If you see specific sites spending decent money with zero engagement or conversions, cut them or bid them down right away. Force the Shift: By aggressively pruning these bad sites, you force the algorithm to focus its learning on higher-quality supply. The Trap: Don’t Overreact There is a fine line between being proactive and being impatient. While you want to cut the obvious waste, you also need to give publishers enough volume to actually prove themselves. If a site has spent $0.50 and hasn’t converted yet, that’s not a reason to block it. Make your decisions based on data, not gut feelings or panic. Manual vs. Automated Let’s be real: sitting in front of your dashboard refreshing the page every 10 minutes to block bad sites is exhausting. It’s effective, but it’s a grind. This early campaign “cleanup” is exactly the kind of task that is better handled by automation. Tools like the optimizer can automatically block sites or adjust bids based on rules you set, ensuring you catch the waste instantly without losing sleep over it. If your new campaigns look like a disaster in the first few hours, take a breath. It’s exploring. Your job isn’t to panic—it’s to guide that exploration away from the junk and toward the gold.

If you are a media buyer coming from the world of Facebook ads, your first foray into Native advertising (like Taboola) can feel like a splash of cold water. You launch your campaign, you wait for the magic, and… the performance looks terrible. Your first instinct might be to turn everything off and assume something is broken. But before you kill the campaign, take a deep breath. Such behavior on native traffic is completely normal. Native campaigns aren’t just “Meta ads but on news sites.” They are a different beast entirely, and treating them like social ads is usually where things go wrong. Here is why your native campaigns need a different approach to succeed. 1. You Are Starting With Zero History When you launch a new account on Taboola, you are effectively a stranger to the algorithm. Unlike your seasoned Meta pixel that knows exactly who buys your product, a new Native account has no history. Taboola doesn’t know your offer, it doesn’t know how your funnel converts, and it has no idea which publishers are going to work for you yet. Just like a new Facebook ad account, you need to budget for a “warm-up phase.” Expect some volatility in the beginning, it’s just the system trying to figure you out. 2. The “Wild West” vs. The Walled Garden On Meta, you are playing in a controlled sandbox. You are dealing with one or two platforms (Facebook and Instagram) where user behavior is fairly predictable. Native traffic is fundamentally different. Your ads are being distributed as “recommended content” across thousands of different publisher websites. This means you aren’t just dealing with different audiences; you are dealing with different levels of intent and a lot more “noise”. A user reading a news article is in a different headspace than someone scrolling their Instagram feed, and your strategy needs to account for that variance. 3. You Can’t Just “Wait and See” On social, we are often taught to “let the algorithm learn” and not touch anything for a few days. If you do that with Native ads, you might burn through your budget with nothing to show for it. You need to be ruthless about cutting poor-performing sites from day one. Don’t wait around hoping the algorithm will magically fix a bad publisher placement—it won’t. You need to actively block sites that aren’t converting to help the campaign learn faster and save your budget. The Silver Lining (And How to Manage It) It’s not all hard work! The good news is that creative production for Native ads is generally much cheaper and simpler than the high-end video production often required for social. However, the trade-off is that the management is more labor-intensive. You have to constantly pause ads, block sites, and adjust bids. It can be a grind to refresh your screen all day. If that sounds exhausting, then let TheOptimizer handle that for you. By automating the site-blocking and bid-changing process, you can focus on strategy instead of getting lost in the weeds of manual management. The bottom line: If your Taboola campaign looks rough on day one, don’t panic. Give it time, cut the bad sites aggressively, and remember that you are playing a different game now.

Launching paid campaigns at scale on Meta Ads is a logistical nightmare. Especially when you’re dealing with multiple ad accounts, fan pages, and audience targeting variations. Doing it manually through Facebook Ads Manager is not just inefficient, it’s guaranteed to burn hours on tedious, repetitive work while increasing the risk of human error. But what if you could launch hundreds of campaigns with hundreds or thousands of ads across multiple ad accounts and fan pages in a matter of minutes? That’s exactly what I did! 👊 Instead of spending 8+ hours manually setting up campaigns, targeting, and uploading ads one by one, I used a simple, well-structured workflow that eliminated launch friction and bottlenecks. In addition to that, what makes this workflow even more efficient is the ability to add dynamic automatic optimization rules. The result? A streamlined mass launch process that not only saved time but also ensured budget-efficient adjustments without constant manual oversight. This guide will walk you through every step of the workflow, from setup to scaling, so you can replicate the process and maximize efficiency in your own campaigns. Pre-launch Preparation Define Campaign Structures and Templates The first step I went through was to define the campaign structure and settings I wanted to use. This way, I could set up campaign targeting templates and get them ready for my launches. Below are the following structures I wanted to test: Campaign Structure 1 Campaign Objective Sales Budget Allocation Campaign Level (CBO) Campaign Optimization Event Purchase Placements Exclusion Audience network, Messenger, Ads Over Reels Number of Ads per Ad Set 1 Ad per Ad Set Number of Ad Sets per Campaign Variable (depending on the quantity of the ads) The goal of this campaign structure was to put Meta’s algorithm to work and find me the best creative for each campaign. Campaign Structure 2 Campaign Objective Sales Budget Allocation Campaign Level (CBO) Campaign Optimization Event Purchase Placements Exclusion Audience network, Messenger, Ads Over Reels Number of Ads per Ad Set 3 Ads per Ad Set Number of Ad Sets per Campaign 2–3 Ad Sets per Campaign The goal of this campaign structure is to test which of the previously tested creatives is going to win over the others, as well as see if it gets more results in a shorter period of time. Now that my structures have been defined, all I had to do was create my campaign templates. To save my campaign targeting settings as templates I used TheOptimizer’s Facebook Launcher. Here’s the step-by-step process of what I did. Step 1: Logged in to my Optimizer account and went to Campaign Creator Step 2: Specified the campaign settings like ad account, running status, special categories (if any), campaign objective, bid strategy and budget. Step 3: Specified Ad Set naming structure,  performance goal, pixel, optimization event, country targeting, beneficiary (if needed), and placement exclusions (where I generally either spend a ton of money or time setting it up). Step 4: Saved the campaign settings as a template for later use. This is what actually helped speed up the process by a lot, saving me the trouble of going through the above steps for each and every campaign. I repeated the above steps a couple more times to define a template for the Finance product special category and the employment special categories resulting in three main campaign templates: CBO Purchase $100 US – Excl. AN-MSG CBO Purchase $100 US Fin – Excl. AN-MSG CBO Purchase $100 US Hous – Excl. AN-MSG Pro Tip:  If needed, you can specify the Facebook and Instagram Fan Pages in the template; however, in my case, I left that intentionally undefined since I was going to test multiple fan pages. Organizing Campaign Names and Creative Tags Since I was going to launch a lot of campaigns in bulk, having a clear campaign naming structure and organization of the creatives using tags was crucial for me to avoid potential bottlenecks. In fact, I wanted to test such a flow to make it easily replicable later on and document it in my launching SOPs. Two were the main things I wanted to be well-organized besides the campaign templates. The campaign names The creative tags Regarding the campaign names, I wanted to be able to easily tell which client/supplier I was promoting on the campaign, the buyer name, which vertical/offer I was promoting on the campaign, as well as the launch date. To make things easier with campaign names, as well as the creative tagging, I created a Google sheet where I could easily generate the names and tags based on my input. Below is a sneak peek of how the sheet looked ⤵️ 📋 Click here to get a copy of the sheet. How this sheet worked was pretty simple. Any campaign marked as “Pending” in the sheet is considered a task for the creative team to generate ad creatives for. Each campaign required 6-12 creatives, testing at least 2-3 different angles and 3-4 distinct designs for testing. With these guidelines in mind, the creative team could easily review campaign links, analyze offers, and create the necessary assets. Once the creatives were ready, all they had to do was go to. Creative Library > Media > Upload New Media. To upload the creatives, they simply had to drag and drop the creatives from the local folder, then tag them during the upload process. Pro Tip:  Unique tags for the creatives were already generated in the Google Sheet automatically, so the team simply needed to copy and paste them during the upload. During the testing phase, this process was handled manually to validate the workflow. Once confirmed, creative uploads to TheOptimizer were automated using their API. Meta Ads Automation for Stop Loss and Scaling Although this step may seem unrelated to mass launching, those familiar with the process know how crucial it is to stop underperforming ad sets and campaigns before they waste too much budget. With nearly 100 campaigns ready to be launched, I needed automation to quickly cut losing campaigns and scale winners—all while continuing to launch new ones in bulk. This ensured minimal wasted ad spend and consistent scaling of profitable campaigns. Here are some of the automatic rules I used in this launch. Stop Loss Automatic Rules Rule 1: Pause Ad Sets at $10 without conversions. Although based on a simple logic, this rule struck a good balance between creative testing and minimizing ad spend waste. Rule 2: Pause Non-Converting Meta Campaigns After a Full Daily Budget of Ad Spend I was looking for campaigns that could generate at least 1 conversion within the first day, or when they’ve spent 100% of their daily budget. The campaign’s budget was already set to 5 to 10 times the average payout or CPA goal for the campaigns. Rule 3: Pause negative ROI campaigns after three full days of running. The goal of this rule was to practically turn off any campaigns that by day three couldn’t reach an ROI higher than -30%. If you look carefully at the rule conditions, you will notice that the rule mimics the behavior of the media buyer. That of checking the campaign performance, each and every single day, and making decisions upon the progress of the campaign. If the campaign didn’t improve and pass the required threshold, then the campaign would get turned off. Automatic Scaling Rules Rule 4: Increase the daily budget by 30% twice a week if ROI is stable. Just like the stop-loss rule that kills the campaign after the third day of running if the ROI isn’t getting better than -30%, this rule does the opposite. If over the last three days, the campaign performance is stable according to the ROI threshold set in the rule, then the rules will increase the daily budget of the campaign by 30% two times a week. It is worth mentioning that when this rule changes the budget. It doesn’t do it at a random hour, instead does the change at the beginning of the day according to the other account time zone so that Meta ads starts the new day with a new budget, knowing well what the budget will be for the rest of the day. Rule 5: Duplicate Winning Campaigns 1x Week by Resetting Their Daily Budget This rule is part of my strategy to scale winning campaigns, not only vertically but horizontally too. While […]

Running RSoC without Restricted Ad Features (RAF) is like driving with the handbrake on. You can still move, but you lose the tools that make campaigns efficient. Styling options, advanced reporting, and custom search units are all part of RAF. Without them, optimization slows down and scaling gets harder. The risk in 2025 is that Google can now remove these privileges through the 3-strike RAF rule. Too many violations, and you don’t just lose ads — you lose features that give you an edge. If you’re not familiar with how the strike system works, read this guide first: Google’s 3-Strike RAF Rule Explained. So how do you keep your privileges safe? Let’s walk through five practical steps. Step 1: Use compliant ad templates The fastest way to get in trouble is to write new creatives from scratch every time. Instead, build a set of ad templates that you know pass compliance. These can cover your main verticals and angles. When you launch new campaigns, you only change the details inside a proven safe structure. This lowers the chance of mistakes and makes reviews faster. Step 2: Align landing pages with ads Many strikes come from mismatched pages. If the ad promises car insurance quotes, the page cannot redirect to a loan form. Even small mismatches can count as misrepresentation. Always make sure headlines, visuals, and CTAs connect directly to the ad copy. Think of the page as an extension of the ad, not a separate asset. Step 3: Run pre-launch audits A quick internal audit can save weeks of headaches. Check headlines for exaggerated claims, scan keywords for banned terms, and load the page on mobile to see if it’s fast and user-friendly. A simple five-minute checklist reduces the chance of disapprovals turning into strikes. If you don’t have a checklist yet, see our earlier post: How to Audit Your RSoC Ads for Compliance Before Google Does. Step 4: Automate compliance at scale If you manage multiple accounts or run a feed with partners, manual checks are not enough. Use automation to block risky creatives before they go live. This is critical for feed providers because even if a partner ad breaks the rules, your feed takes the strike. Tools like TheOptimizer can screen campaigns in real time and protect your RAF privileges automatically. Step 5: Keep records and train your team Strikes often happen because teams repeat the same mistakes. The fix is simple: document every violation, note what triggered it, and update your workflow. Share this knowledge with anyone who launches campaigns on your behalf. A trained team and a shared playbook make it easier to stay compliant in the long run. Final thoughts RAF privileges are not just “nice to have.” They are essential for scaling and optimizing RSoC campaigns. Losing them slows you down and can even cut your profits. The good news is that keeping them safe is not complicated. Build compliant templates, match your pages to your ads, audit before launch, automate checks, and keep your team aligned. Follow these five steps and you’ll not only avoid strikes but also protect the tools that make RSoC profitable. For the full strike system details, revisit this breakdown: Google’s 3-Strike RAF Rule Explained. Pair that knowledge with the steps above, and your RAF privileges will stay intact.

In 2025, Google has become much stricter with Related Search for Content (RSoC) campaigns. Violations that once slipped through now get flagged fast. With the 3-strike RAF rule in place, too many mistakes can remove your access completely. Knowing the violations in detail is the first step to staying safe. But just knowing is not enough. You also need to understand what each violation looks like in practice and how to fix it. For the official list of what Google will not tolerate anymore, see this post: RSoC Compliance in 2025: What Google Won’t Tolerate Anymore. In this article, we’ll expand on that list with clear examples and compliant alternatives. 1. Misrepresentation Violation: Claiming results that don’t exist, like “Get approved instantly” when approval takes days. Fix: Use clear and true language. Example: “Fast online application with results in 24 hours.” 2. Exaggerated earnings Violation: “Earn $500 a day from home.” Fix: Avoid numbers unless you can prove them. Safer angle: “Work from home opportunities available.” 3. Fake urgency Violation: “Only 2 spots left today!” when that’s not true. Fix: Use urgency based on fact. Example: “Limited-time signup bonus until Sunday.” 4. Clickbait headlines Violation: “Doctors hate this trick” or “This one simple secret will change your life.” Fix: Stay specific. Example: “5 tested ways to lower your car insurance costs.” 5. Unrealistic salary claims Violation: “Get a $100k job with no experience.” Fix: Keep it grounded. Example: “Entry-level roles available in tech and finance.” 6. Prohibited financial offers Violation: Payday loans or misleading credit repair ads. Fix: Stick with approved financial products and describe them honestly. 7. Health and weight loss promise Violation: “Lose 20 pounds in one week.” Fix: General wellness angles. Example: “Tips for healthier daily routines.” 8. Before-and-after images Violation: Photos showing dramatic transformations for fitness or beauty. Fix: Use lifestyle images that suggest a result without showing fake proof. 9. Misleading search terms Violation: Stuffing keywords that don’t match the page, like “cheap flights” when the page sells insurance. Fix: Only use keywords directly tied to your offer. 10. Thin content Violation: Landing pages that are only ads with no real text or context. Fix: Add useful content. Even short guides or comparisons make the page stronger and safer. 11. Manipulated news or logos Violation: Using fake news articles or unauthorized brand logos to add credibility. Fix: Stick with original copy and licensed visuals. 12. Sensitive or shocking content Violation: Using violent or shocking images to get clicks. Fix: Keep visuals clean and relevant to the offer. 13. Adult or restricted topics Violation: Any adult content, sexual imagery, or products not allowed by policy. Fix: Avoid these completely. No safe workarounds here. Why Fixing These Violations Matters Every violation increases the risk of a strike. Too many strikes, and you may lose your RSoC access permanently. For details on how the strike system works, read this guide: Google’s 3-Strike RAF Rule Explained. By rewriting ads and pages the right way, you keep your campaigns compliant and profitable. The key is not to water down your message but to stay honest, specific, and aligned with Google’s rules. Final Thoughts RSoC is still a strong channel in 2025, but only for those who respect the rules. Most violations happen because buyers push too far with copy or cut corners on landing pages. If you treat this list as part of your daily workflow, you’ll avoid the mistakes that kill campaigns. Combine it with regular audits and automation, and you’ll be ahead of most media buyers still trying to push non-compliant ads through.

If you wait for Google to tell you that your ad is not compliant, it’s already too late. In 2025, Google’s 3-strike RAF rule makes every violation dangerous. One strike is a warning. Three strikes can cost you your RSoC access for good. Seasoned media buying teams don’t just launch and hope for the best. They run their own checks before campaigns go live. By auditing your ads first, you cut the risk of disapprovals, avoid wasted spend, and protect your feed. For a full breakdown of how the strike system works, see Google’s 3-Strike RAF Rule Explained. What To Look At When Auditing A proper audit has three elements: ad creatives, landing pages, and keywords. Google reviews the whole flow, not just one element. Start with your ad copy. Does the headline make a promise you can keep? Are you avoiding exaggerated numbers or fake urgency? Simple language that matches the offer always performs better in the long run. Then review the landing page. The headline should connect directly to the ad. The content must be clear, transparent, and relevant. If the ad is about comparing car insurance, the page should show an actual comparison, not a generic lead form for loans. Finally, check your targeting and keywords. Make sure there are no restricted terms, even hidden in metadata or alt text. Also, confirm that the keywords fit the intent of the page. If a user expects one thing and gets another, you risk a violation. A Simple Pre-Launch Checklist Before you push a campaign live, go through this quick list: Ad headlines and descriptions make real promises Landing page headline matches the ad Page loads fast and works on mobile No misleading claims, fake testimonials, or shock image Keywords and metadata are free of banned terms This routine only takes a few minutes but can save you from weeks of downtime if an account gets flagged. Why Automation Helps Manual checks work if you run a few campaigns. But when you manage dozens across multiple accounts, it’s easy to miss something. That’s when automation becomes critical. Compliance tools like TheOptimizer can scan creatives before they go live and flag risky ads. For feed providers, this protection is even more important. If an affiliate ad breaks the rules, it’s your feed that gets the strike. Automated ad scoring and access to the ad help you stop that before it happens. What To Do If You Miss Something Even with audits in place, mistakes can slip through. If Google issues a strike, pause the campaign right away. Fix the issue in your copy, page, or keywords. If you believe the strike is wrong, you can appeal, but only if you are sure the ad is fully compliant. Every strike matters. Keeping a record of what caused it will help you and your team avoid the same problem in the future. Final thoughts Auditing your RSoC ads is not about slowing down. It’s about protecting your business. The few minutes you spend on checks will save you far more in lost revenue and wasted spend. Think of it as part of campaign setup, not an extra step. The media buyers who treat compliance this way will keep running profitably in 2025 while others watch their accounts go dark. If you are not sure what violations to look for, review this guide: RSoC Compliance in 2025: What Google Won’t Tolerate Anymore. Pair it with regular audits and you’ll stay one step ahead of Google.

If you’re monetizing your traffic with Google’s Related Search for Content (RSoC) units, staying compliant with your paid ads isn’t optional anymore. One misleading creative, exaggerated claim, or irrelevant keyword can trigger a violation, which in 2025, is no small risk. Thanks to the new 3-Strike system of Google, repeat offenses won’t just get your ads disapproved. They can get your RSoC access suspended… or worse, banned altogether. That’s why understanding what Google considers a red flag has never been more critical. In this article, we’ll break down the 13 most common RSoC violations that may kill monetization. More importantly, we’ll show you how to avoid them before your next strike lands. Misrepresentation and false claims Google’s Misrepresentation umbrella covers every flavor of dishonesty one can think of. Category Prohibited Practice (with Examples) Unacceptable business practices Ads must not hide or misrepresent the advertiser’s identity, product availability or business model. Scams such as pretending to sell goods but not delivering them or falsely claiming affiliation with an organization are banned (source). For related‑search pages, traffic sources must not promise products, services or offers that are unavailable or hard to find on the destination page (source). Misleading representation Creatives cannot make misleading statements about their identity or affiliations and cannot use inaccurate business names (source). Ads must not mimic system notifications or user‑interface elements to trick people into clicking (source). Dishonest pricing and unrealistic promises Advertisers must disclose the full cost of goods or services; they cannot advertise something as free while hiding the actual fees (e.g., subscription costs or shipping) (source). Related‑search creatives cannot promise unrealistic salaries (“many $30/hr jobs”), guaranteed government loan forgiveness or free gifts when the landing page is just an article—these constitute fake promises (source). Unavailable offers and unclear relevance Ads must not promise products or special offers that are unavailable or difficult to find on the landing page (source). Ads must also be clearly relevant to the landing page and cannot use generic keywords to mislead users (source). Unreliable claims Advertisers cannot make improbable or exaggerated claims, such as miracle health cures, extreme weight‑loss results, or “get rich quick” financial promises (source). These restrictions apply equally to related‑search creatives.   Clickbait and manipulated media Eye‑grabbing and catchy headlines are fine until they cross into clickbait. Category Prohibited Practice (with Examples) Clickbait ads  Ads cannot use sensationalist or fear‑inducing headlines or imagery to drive traffic (e.g., “You won’t believe what happened,” or using images of accidents to induce guilt) (source). Related‑search creatives should not use such tactics. Manipulated media Ads may not manipulate video or audio to mislead, defraud or deceive viewers. (source) Sexual content and over‑sexualized imagery Google divides adult material into tiers, but the easy rule is this: no nudity, no explicit acts, no minors, no hatred. Category Prohibited Practice (with Examples) Strongly restricted sexual content Ads cannot show nudity where intimate body parts are exposed or engage in explicit sexual acts. (source) Moderately restricted sexual content Ads that depict partial nudity, sexually suggestive poses, or promote sexual merchandise such as sex toys are highly restricted and can run only under limited conditions based on user age and local laws (source). Related-search units should not include sexual imagery; partner-provided search terms must not contain prohibited sexual content (source). Inappropriate content Google bans ads that harass individuals, incite hatred or violence, or exploit sensitive events. Related‑search creatives must comply with these bans. Category Prohibited Practice Dangerous or derogatory content Ads cannot contain hate speech, harassment, or threats targeting a person or group based on race, religion, gender, or other protected characteristics (source). Shocking content and obscene language Ads cannot include violent language, gruesome imagery, graphic trauma, obscene or profane language, or promotions designed to shock or scare users (source). Sensitive events exploitation Advertisers cannot exploit disasters or tragedies for commercial gain or dismiss their impact (source). Child sexual abuse / animal cruelty Content that depicts child sexual abuse, underage sexual themes, or animal cruelty is strictly prohibited (source). Enabling dishonest behavior and dangerous products Category Prohibited Practice Enabling dishonest behavior Ads cannot promote products or services that facilitate fraud or deception, such as fake documents, exam-cheating services, hacking tools, or spyware marketed for unauthorized surveillance (source). Dangerous products or services Ads cannot sell or facilitate the use of explosives, firearms and gun parts (ammunition, scopes, silencers), knives designed for combat or self-defense, or recreational drugs and instructions to produce them (source) (source). Counterfeit goods Ads may not promote imitation goods that copy trademarks and attempt to pass themselves off as genuine (source). Financial products, loans and unrealistic salary claims Advertisers promoting financial products must include clear disclosures such as repayment periods, maximum annual‑percentage rates and a representative example; high‑APR personal loans are banned in some regions (source). Job‑posting ads (and related structured data) must match the actual job on the page. Spammy job titles or unrealistic salary ranges only in markup but not on the page are considered misrepresentation (source). Related‑search creatives cannot claim “many $30/hr caregiver jobs” or similar unrealistic salaries when the landing page does not provide such jobs (source). Publisher responsibilities and related‑search unit rules Partner‑provided search terms used in related‑search units cannot contain prohibited content or restricted categories (such as sexual content or dangerous products), and they must be relevant to the page’s content; they cannot be designed to generate particular ads or artificially inflate impressions or clicks (source). Traffic sources used to bring users to pages hosting related‑search units must accurately describe the destination and cannot promise products or offers that are unavailable or difficult to find. They must not provide misleading information about products, services or promotional offers (source). Targeting restrictions: related‑search suggestions should not target specific individual users or demographic groups and cannot be intended to influence elections or politically sensitive matters (source).   Conclusion When it comes to Google’s Related Search for Content units, the rules are strict and the consequences are serious. Whether it is a misleading promise, a fake salary claim, or a clickbait headline, even one mistake can count as a violation. With Google’s 3 strike system (active from August 25, 2025), you do not get unlimited chances. One bad creative or false claim might be all it takes to earn your first strike. Repeat that, and you could lose your RSoC access for good. The smarter move is to play it clean. Use clear creatives, accurate search terms, and offers that actually match what users find on the content page.

If you’re running RSOC campaigns in 2025,  you should already know that this isn’t just another policy update. It’s a warning shot! Starting August 25, 2025, Google will enforce a new framework for AdSense for Search (AFS) publishers that could severely impact how much you earn from Related Search on Content (RSOC) placements. In this article, I’ll break down what’s changing, why it matters, and how you can stay ahead of the game and avoid getting knocked out. What Are Restricted Access Features (RAFs)? These are premium tools Google will provide to publishers who consistently play by the rules. They include: Custom Related Search Units — more than 5 search term suggestions, including partner-provided ones. Styling Control — tweak font, size, icons, layout. Make it look and feel native. Advanced Reporting — access to 500+ channels, block ID tracking, and click-position level data. Without RAFs, your monetization solution will be limited. Scaling will become harder, testing slower and overall optimization more complex. Google’s 3-Strike System: How Does it Work? Google will now use a “3-strike” system to decide who can use RAFs: ✅ First Strike: Probation (90 Days) You still have access, but you’re being watched. If another problem happens soon, you’ll be restricted. ⚠️ Second Strike: Restricted (90 Days) You lose RAF access for 3 months. No testing, no partner terms, no styling. ❌ Third Strike: Revoked You lose RAF access forever. No way to get it back. What Can Cause a Strike? 5 minor violations = 1 strike 1 major violation (think: deception, misleading UX, fake search intent) = instant strike You can sometimes appeal a violation. But strikes are not always removed, even if you win the appeal. Common Mistakes That Can Cost You Everything Here are common mistakes that can lead to strikes: Showing ads without real content on the page. Using fake search terms to trick the system. Bad page layouts that confuse users or push too many ads. Hiding real content behind ads. Even if your RPM is high today, one bad audit can shut it all down.   What Happens When You Lose RAF Access? Here’s what to expect when you lose RAF access. You can’t customize how your ads look You can’t use your own search terms or show more than one ad unit per page You lose access to deep reporting tools Some publishers might see a 30–60% drop in earnings without RAFs. Testing and improving campaigns becomes much harder.   How to Stay Compliant and Keep RAF Access Here are the steps to follow if you want to keep your features and protect your income: 1. Clean Up Your Account Go to your AdSense Policy Center. Fix any issues. If you think a violation is a mistake, submit an appeal. 2. Follow Google’s Rules Don’t show only ads on a page. Use real search terms that match your content. Make sure everything is clearly labeled. 3. Request for RAF Access Early If you have an AdSense account manager, ask them how to apply for RAF access. Let them know your account is clean. 4. Keep Up with Policy Changes Check the official policy page often. Google doesn’t always send updates directly. 5. Train Your Team Make sure your media buyers, content writers and developers understand the rules. One genuine mistake by someone could affect your whole account.   Final Thoughts This isn’t just a small update. Google is making big changes, and if you don’t follow the rules, you could lose a lot of income. If you act now, clean up your setup, and follow the rules, you’ll keep access to all the best tools. Don’t wait until August 25. Fix your account, protect your revenue, and stay ahead of the changes.  

Most media buyers think they need to hustle harder, launch more campaigns manually, and watch Ads Manager all day. But the real pros scale by building smarter systems, not by working more hours. In this guide, we’ll break down how top affiliates structure their Meta lead gen campaigns step by step. From choosing the right networks to launching at scale and automating the entire optimization flow. Pick the Right Affiliate Network Bad networks shave conversions, ghost you and delay payments. You need affiliate networks that pays on time, have high-performing offers, and provide good support when something breaks. Here’s a short list of good networks worth working with: Wisdom Leadnomics Madrivo Leadpier A4D Pro Tip: Applying for an account out of nowhere won’t get your hands on their offers. It’s best you attend shows and meet their reps in person if you want to get access to the best ones. Use an Agency Ad Account New ad accounts on Meta are limited to $50 per day. That makes it hard to test or scale anything properly. Instead, you should opt for agency ad accounts. In exchange of a small fee you get: Higher daily spending limits Fewer account restrictions or bans Access to better support. Set Up Multiple Facebook Fan Pages Meta has a default limit of 250 active ads per page. If you reach that limit, the page may get restricted or go through manual reviews, and you cannot launch more ads. Sometimes compliance checks may trigger at a lower limit, like 200-230 active ads. Here’s why you should have multiple fan pages: Avoid hitting the active ad limits. Reduce the risks if pages get restricted. Test creatives against different pages. Make it harder for others to copy your ads. Research Your Competitors Don’t guess what’s working, look at what’s already being run by other marketers. Use free tools like Facebook Ads Library or paid ones like Adplexity Social (recommended) or Pipiads to better understand what works. Look for: Angles and headlines that keep showing up Funnels that have been live for weeks (they’re probably working) Thank-you pages and follow-up offers Use Proper Tracking Meta’s web-based Pixel alone isn’t that accurate anymore. Ad blockers and browser restrictions get in the way, ruining data accuracy and quality. Instead, use performance-based trackers like ClickFlare to send conversion data to Meta through the Conversion API. Apart from tracking conversions accurately, you’ll be able to: Split-test different landing pages and offers Filter low-quality conversions Track Zip codes for better targeting Better data = better optimization = lower CPAs. Test and Target Properly Meta’s algorithm has become quite efficient when it comes to finding the right ads for the right audience. So instead of spending hundreds if not thousands of dollars testing a small quantity of ads running ABO campaigns, switch to CBO campaigns and test tens or hundreds in one go. Try this: Budget Settings: Campaign level / $200-250/day Conversion Settings: Max Conversions / Leads Location Targeting: Exclude low-performing states Ad Structure: 1 ad per ad set Number of Ads: 50 – 150 different ads Dayparting: Check with the call center hours Setting up campaigns from Meta’s interface might take a few hours. Instead, you can use TheOptimizer’s Meta Campaign Launcher that allows you to upload hundreds of ads and restructure them in just a couple of minutes. See this case study here. Use Automation to Save Time and Money Watching Ads Manager all day long isn’t a strategy and won’t get you far. Instead, you should leverage automation to control spend, scale what’s working, and stop what’s not. Here are some scenarios you should automate and why. 1. Dayparting Campaigns Your campaigns should run only during the time call centers are able to process lead calls. So, instead of running lifetime budget campaigns in order to daypart them, run daily budget campaigns using a dayparting rule like this. This rule will start the campaign every week day at 9am US/Central and pause the campaign at 7pm US/Central. Adjust the schedule according to your offer call center hours. This rule will start the campaign every weekday at 9 am US/Central and pause the campaign at 7 pm US/Central. Adjust the schedule according to your offer call center hours. 2. Pausing Underperforming Ad Sets – Stop Loss When testing hundreds of ads in a CBO campaign with one ad in each ad set, Meta will barely spend on the obvious losers. But it can still burn budget on ads that look good at first with decent engagement but fail to convert. That’s where things go wrong. Use this rule to pause underperforming ads that haven’t converted at 1.5x the average payout. This way you’ll tell Meta that you don’t want ads that generate high CPA leads. 3. Pause Poor Performing Campaigns – Stop Loss If your campaign doesn’t shape up in the first few days or within the first week, it’s better to turn it off rather than keep spending on it. Meta usually takes around 3 to 4 days to reach break-even. Sometimes it might take a few more days, but if you’re more than a week in and none of your creatives are profitable, it’s time to shut it down. Make sure you’re giving the algorithm enough time and data to optimize. Shutting campaigns down too early often leads to wasted spend and no real results. 4. Increase Budgets – Scaling This one is straightforward. Once you have a winning campaign with stable ROI, it is time to increase the budget. But do not overdo it. Each budget increase can cause your CPA to swing for a day or two. The following rule helps you stay consistent and in control when scaling. This rule makes sure you only increase budgets when the campaign has enough conversions and has maintained a stable ROI and CPA over the past few days. That way, you avoid scaling a campaign that is already losing performance. 5. Clone Winning Ad Sets to Other Campaigns – Scaling You should be running two types of campaigns. One for testing new ads and finding winners, and another for scaling and adding those winners to. With a rule like the one below, can constantly feed your scaling campaigns with fresh winners, helping them to stay profitable for longer. As you may notice in most of the automation rules above, we use CPA and ROI based on the tracker’s reported conversions and revenue, not the traffic source’s. This ensures you are optimizing based on accurate data. The main goal of automating these optimization tasks is to save you money and time in your daily routine. That way, you can focus more on creating better creatives and testing new angles, instead of constantly refreshing your screen and checking things manually. In conclusion… Strong creatives help, but they won’t fix a bad campaign setup. Start with a solid offer, use the right ad accounts, get your tracking in place, and automate your most frequent tasks. If you follow this structure, you’ll stop wasting money and start scaling with control. Just like the top affiliate marketers do.

When testing a new traffic source, most media buyers fall into the same pattern. They throw in random budgets, overcomplicate campaign structures, and try to figure things out through trial and error. It’s expensive. It’s messy. And most of the time it does not scale. Instead of guessing, we’ll walk you through the recommended campaign structure, ideal budget setup, and the automatic optimization rules that actually work on NewsBreak. This way, you can skip the costly learning curve and start optimizing like the top spenders from day one. Campaign Structure Before you start optimizing, you need a clean structure that gives the algorithm room to learn and you enough control to scale. Most campaigns underperform not because of bad creatives, but because they’re built on messy foundations. Here’s a simple structure that keeps things efficient and easy to manage: Campaigns 1 Campaign per funnel / product / offer Ad Sets per Campaign 2 ad sets per campaign Ads per Ad Set 3 ads per ad set Creative Grouping Separate videos and images into different ad sets Aspect Ratio Group 9:16 and 16:9 creatives separately This structure makes it easier for NewsBreak’s algorithm to process performance signals and helps you identify what’s working without added noise. Recommended Budgets The fastest way to stall a campaign on NewsBreak is by underfeeding the algorithm or overextending before you have data. A well-calibrated budget gives your campaigns enough room to perform while avoiding unnecessary spend during the learning phase. Use the table below as a baseline: Campaign Type Daily Budget Ad Set Count Creative Count per Ad Set Lead Gen Less than $200/day 2 2 to 3 creatives per ad set Lead Gen More than $200/day 2 3 to 5 creatives per ad set eCommerce Less than $200/day 2 2 to 3 creatives per ad set eCommerce More than $200/day 2 3 to 5 creatives per ad set Search Arbitrage From $50/day 2 2 to 3 creatives per ad set Search Arbitrage $100 or more per day 2 to 3 3 to 5 creatives per ad set These recommendations are based on real campaign data and give you the best shot at reaching enough conversions to exit the learning phase. Aim for 30 conversions within 4-5 days. Recommended Optimization Rules Even with the right structure and budget, campaigns still need ongoing management. But constantly monitoring performance by hand is not scalable, especially if you are running multiple ad sets or spending at higher volumes. This is where automatic optimization rules come in. They help you take action quickly, without lifting a finger. Here are 7 automatic rules you can set up right away: Pause Non-Converting Campaigns This rule pauses those campaigns that spent at least $200 in the last 3 days and have not generated a single conversion. It checks the performance every 30 minutes to catch underperforming campaigns on time and prevent ad spend waste. Pro Tip: Use this rule during new launches or when testing aggressive scale campaigns. Fast feedback loops prevent overspending, especially in volatile verticals.   Pause Low-Performing Ad Set This rule targets ad sets that are statistically worse than campaign averages. It pauses ad sets that have spent over $300, generated less than 30% of the campaign total conversions. It also checks if ad the ad set has a CVR below 70% campaign average, and a CPA that’s 10% higher than your payout.   Pro Tip: Switch conditions from CPA to ROI or ROI (tracker) if you are tracking the ROI and your conversion values are not static.   Pause Low CTR Non-Converting Ads This rule catches underperforming creatives and cuts them before they affect your return on investment. The rule is looking at non-converting ads if they have spent more than 100% of the Avg. CPA, have a CTR below 1%, and are performing worse than 60% of the campaign’s average CTR. Pro Tip: Low CTR is often a creative issue, not just audience mismatch. Use this rule to eliminate weak creatives early and free up budget for ads that actually generate interest. Alert: Check Performance – Not Enough Conversions This rule flags ad sets that are burning budget without delivering sufficient conversions. It sends you an alert when an ad set has spent over $400 in the last 5 days, generated less than 20 conversions, and have a CPA greater than $50. This is a classic quality-control filter to surface low-performing ad sets before they burn through more spend. Pro Tip: Keep this rule in alert-only mode to evaluate borderline ad sets before killing them, especially when testing new audiences or creatives. Also, if needed consider switching conditions from CPA based to ROI based. Increase Ad Set Budget Twice Weekly This rule gradually increases ad set budgets twice a week by 30%, but only if performance criteria are met. It checks if over the last 8 days the ad set has spent 5x the daily budget, generated at least 50 conversions, and consistently hit over 20% ROI for three days in a row for the last three days. Pro Tip: This rule changes budgets at midnight according to the account time zone. If your account reporting is in a different time zone, switch the time zone of the “Hour of Day” condition to yours.   Alert: Switch Ad Set to tCPA This rule sends you an alert for when its best to switch your ad sets from Max Conversions to Target CPA. It compares CPA across two time frames, a prior “good” window (13–5 days ago) and a recent performance window (last 5 days). If CPA was previously under $50 and has now climbed above $50, the rule sends an alert suggesting a switch to tCPA.   Alert: Add New Ads to Good-Performing Ad Set This rule helps you to identify ad fatigue on good performing ad sets. It checks if it has a significant ad spend over the last 7 days. Compares the CVR of the last 7 days if its less than 80% of that of 14 – 8 days ago. Does the same comparison for the ROI and also checks if it has generated over 100+ conversions over the last 14 days. Pro Tip: Adjust the “Hour of Day” condition to get alerts within your daytime hours to make sure you don’t miss the chance to refresh your creatives on good ad sets.   By following the right campaign structure, setting realistic budgets, and using data-backed automatic rules, you can cut out the guesswork and scale confidently. The rules we’ve outlined here follow NewsBreak optimization best-practices and what’s actually working for high-volume media buyers on their platform right now. So instead of reacting late or manually babysitting your ads, let automation do the heavy lifting. Stop Guessing. Start Scaling. Stop relying on guesswork. Start using proven rules that drive real results. Start running NewsBreak campaigns like a pro! 👉 Get Started for Free

Scaling Meta Ads (Facebook Ads) sounds like a simple thing for most media buyers. Just increase budgets and keep adding new creatives, right? Well, you know that the very moment you touch a profitable campaign, it tanks! The challenge isn’t getting a winning campaign at low scale. It’s keeping winners profitable while you scale them. And when you’re spending serious money, every move counts. In this guide, I’ll break down the exact decisions that make or break your scaling strategy. When to start scaling a campaign and by how much? How do you know it’s the right time to clone? What should you clone: campaigns or ad sets? When does it make sense to clone across multiple ad accounts? After cloning, do you keep duplicating or scaling budgets? Let’s break it all down so you can scale more reliably. When Should I Start Scaling a Campaign and by How Much? Most media buyers either fail to scale a profitable campaign properly or make the mistake of scaling it too early. For example, even though you might be getting a good CPA within the first couple of days of your ad set or campaign running, it doesn’t mean it’s reliable enough to be scaled unless you have collected enough conversion data. According to Meta’s official documentation, ad sets and campaigns need to go through at least a full 7-day learning period and collect a minimum of 50 conversions. However, real-world results show something slightly different. If your campaign generates around 8-10 or more conversions a day consistently, you don’t necessarily need to wait a full week before starting to scale your campaign. Here’s why: . As you can see from the above graph, during the first couple of days, CPAs are fluctuating in the high range, sort of like 2x-5x your CPA goal or even higher. During this period, Meta seems to be testing different audience pools in order to find the best audience able to deliver the highest number of results for the allocated budget. By day 3, the CPA has the tendency to come closer to the desired CPA. By day 4, you might hit your desired goal, which will then continue delivering results at a similar CPA or lower. With these patterns in mind, you should give Meta at least 3-4 days with a consistent amount of generated conversions before starting to scale your campaign or ad set budget. If you do it earlier, or you have generated less than 8 conversions a day, then you’re likely playing russian roulette, and what you scaled might tank the next day. Besides the number of days running and the generated amount of conversions, how much and how often you increase your campaign or ad set budgets is quite important. Years ago, Meta used to recommend increasing the daily budget by not more than 30% at a time. This was the safe mark that helped you scale smoothly without shaking the algorithm’s learnings. These days, Meta’s official documentation is quite vague and refers to extreme budget changes like 10x the current budget without giving any percentage references. However, when looking at hundreds of thousands of campaigns and their scaling dynamics, we can confidently say that the safest approach would be to stay within the 20%-30% range for medium to high CPA campaigns. For lower CPA campaigns, you can also push it to 50% or even 100% budget increases at a time. Just make sure you have enough conversions and you don’t do it way too often. Stop wasting money: Add this stop-loss rule » How Often Should You Change Budgets? Budget change frequency is quite important too! In fact, exaggerated budget changes are counted as “significant edits” for Meta, which leads to resetting the learnings the campaign has collected so far. Too frequent budget changes continuously impact your ad set or campaign learnings, which later might lead to a fluctuating CPA that never settles. Check out the following graph: In this graph, you may notice how the CPA increases every time a budget change is applied to an ad set or campaign. In fact, every time a significant budget change is applied, the CPA tends to increase for 1-2 days, then settle back down to its optimal range. Of course, the CPA is highly influenced by the ad strength and competition, however, it’s important to consider how significant budget changes impact the stability of the ad set or campaign. As such, for more stable campaigns, it’s best to scale your budgets once every two to three days. If your CPA is low enough and you have enough margin, you can also change it more frequently in exchange for a slightly higher CPA, lower margin, but higher net profit. Grow faster: Add this budget scaling rule » When Should I Clone Ad Sets or Campaigns? Another way of scaling campaigns is to clone your best performers multiple times. This not only allows you to have more campaigns using the same winning set of creatives and funnels. It also allows you to reach a much larger audience than you couldn’t have reached through a single campaign with a limited budget. Interestingly enough, when you clone ad sets or campaigns, your likelihood of reaching a different audience pool is pretty high. For this very reason, you might notice an important performance difference between the original ad set or campaign, even after you’ve run the new one past the initial learning period. Getting back to when it’s the right time to clone… once you find a winning ad, ad set, or campaign, it’s best to start scaling it not only vertically (by increasing budgets), but horizontally too (cloning it). In a nutshell, if the ad set or campaign generates 8-10 conversions a day consistently on optimal CPA or ROI and has exited the learning phase by day 5, you are good to go. If it takes longer for the ad set or campaign to exit the learning phase, then give it enough time to collect at least 50 conversions/week on a good CPA or ROI, then go for it. What Should I Clone: Campaigns or Ad Sets? The short answer to this is both. However, there are some nuances and situations when you’d want to clone campaigns over ad sets, ad sets over campaigns, or even just ads from one campaign to another. If you are running CBO (campaign budget optimization) campaigns (currently labeled as Advantage Campaign Budget), it makes more sense to clone campaigns. Cloning ad sets inside such campaigns won’t make much sense unless you plan on changing the audience targeting, since Meta will try to focus the campaign budget on the best-performing ad set. In other words, you won’t be scaling your spend. If you are running ABO (ad set budget optimization) campaigns (meaning you’re setting the budget on the ad set level), it makes sense to clone ad sets within the same campaign. By doing so, you are leveraging campaign-level learnings that have been collected so far and utilizing them on the newly cloned ad sets to exit the learning phase faster and potentially perform very similarly to the original one. On top of it, for ABO you can also clone campaigns, and that will very quickly scale the ad spend multiple times from the current one. Pro tip: When cloning ABO campaigns, make sure you reset your scaled ad set budgets to a reasonable amount, otherwise your newly created campaign and ad sets will start spending on hefty budgets and that might not make much sense. Clone winners: Add this campaign cloning rule » Does it Make Sense to Clone Across Ad Accounts? Most new Meta ad accounts have a default spending limit that progressively increases as you build up some spending history with them. This often may prevent you from scaling winners fast and taking advantage of the momentum to generate more profits. Besides that, depending on the type of campaigns that you’re running or how aggressive your ads are, ad accounts might be at risk of getting restricted from advertising. Both these cases prevent you from scaling or squeezing any potential profits from your winning campaigns. As such, cloning campaigns across multiple ad accounts is the next level of scaling your winning campaigns. This not only allows you to multiply your current scale faster, but also helps you mitigate any potential ad account restrictions that might turn your […]