We are happy to announce our newest feature that will allow you to apply bulk bid and budget adjustments for an enhanced campaign optimization process.
In this article, we will discuss what this feature entails, how it can help you simplify your campaign management, and we will look at specific use cases with examples.
If you have multiple campaigns, ad groups, ads, or publisher sites with varying bids and budgets, it’s very time-consuming to adjust all budgets or bids separately.
For example, if you wish to increase all bids by 20%, you first need to calculate how much 20% of all current bids is, and apply the changes one by one. Apart from taking up too much time, this way of managing bids and budgets is also more prone to mistakes, which eventually leads to avoidable budget waste.
With TheOptimizer’s new feature, this entire process can be done in just a few clicks. You will be able to select as many campaigns, ads, ad sets, or publishers you need to adjust, and apply bid and budget increases/decreases, either by a fixed amount or by a percentage. All calculations will be done by our system, leaving no room for errors.
Let’s have a look at several use cases for our top ad networks to see how this new feature can help you optimize your campaigns in practice.
Apply Bulk Campaign Budget Adjustments for Facebook
Let’s say you are reviewing your Facebook data on TheOptimizer, and you notice a few campaigns have been performing exceptionally well recently.
With the new bulk actions, you can now select these top-performing campaigns and increase their budget at once.
For this use case, we want to apply a bulk budget increase of 15% for all selected Facebook campaigns.
You have the option to adjust the budget by a certain percentage or set a fixed budget value. You can also optionally apply budget caps to ensure the new budget stays within a certain range.
Finally, you can preview the changes before applying them. With this preview, you can see the calculated value of the new budgets.
Apply Bulk Ad Set Bid and Budget Adjustments for Facebook
If you are using ad set daily budgets instead, you can also replicate the same process as above on an ad set level.
Apply Bulk Campaign Budget Adjustments for TikTok
You can also optimize your TikTok campaigns with TheOptimizer’s new bulk actions.
In the example below, we are applying a 15% budget increase on campaign level and previewing the changes before approving the new budgets.
Apply Bulk Ad Group Bid and Budget Adjustments for TikTok
Similarly, you can apply bulk bid and budget changes to selected TikTok ad groups. You can increase or decrease bids and budgets using a percentage calculation or set them to a fixed value.
Apply Bulk Campaign Bid and Budget Adjustments for Taboola
If you are advertising on native platforms such as Taboola or Outbrain, you can also apply bulk budget and bid changes on a campaign level.
For the use case below, we have selected several Taboola campaigns we wish to test with a lower budget. We are applying a global 10% budget decrease.
Apply Bulk Site Bid Adjustments for Taboola
A big part of being successful with native advertising is being able to effectively manage publisher sites.
If you have identified a few publisher sites with good performance, you can bulk increase the site bid to scale faster. In this specific use case for Taboola, we are increasing the bid by 15%, but ensuring that it does not go higher than 80% of our reported EPC (earning per click).
Apply Bulk Campaign Bid and Budget Adjustments for Outbrain
You can also optimize your Outbrain campaigns by using TheOptimizer’s bulk actions on a campaign level. You can adjust campaign bids and budgets, as well as change target CPAs in one go.
Apply Bulk Section Bid Adjustments for Outbrain
When advertising on Outbrain, you also need to optimize on a section level. Due to the large number of sections, this task can become very tedious when done directly on the platform.
With the bulk section bid adjustment, you can make global changes and preview the results before applying them. In this case, we are increasing the section bid by 15%, but ensuring the new bid does not go higher than the earning per click value.
Apply Bulk Bid and Budget Adjustments with TheOptimizer: Conclusion
Effectively managing bids and budgets for all campaign levels plays a critical part in your success as an advertiser. Between managing multiple ad networks, campaigns, and trying to allocate your budget correctly, it can become time-consuming to manage everything separately.
TheOptimizer’s bulk bid and budget manager is a game-changer, and it’s currently not available on any traffic source. You can stay ahead of the competition by simplifying your bid & budget management for better results, and save an immense amount of time and money doing so.
For more feature use cases with TheOptimizer, read our article about duplicating ads on Facebook and TikTok here.