When and How to Duplicate Ads for Enhanced Performance

We have great news for native advertisers looking to make their lives easier: our new TheOptimizer x MediaGo integration is live!  If you are not advertising on MediaGo, stick around to find out why you might want to consider having a presence on the platform.  In this article, we will introduce MediaGo, explain the features & benefits of the integration with examples, and showcase how the integration works in practice. MediaGo Integration: Discover The Platform MediaGo is an AI-integrated native advertising platform, with a strong focus on maximizing return on investment for marketers.  With a reach spanning 29 countries, including Europe and North America, and partnered with 10,000+ premium media outlets like MSN and Google, MediaGo provides a large selection of top-quality ad placements.  They are among the few native advertising platforms that leverage the power of deep learning. Thus, MediaGo is able to provide essential features like fraud protection, predicting traffic quality & click-through rates, and generating dynamic ads.  For advertisers, MediaGo offers advanced targeting options based on ad format, apps, countries, and more.  If you want to explore the platform further, you can sign up here.  MediaGo Integration: Features & Benefits So, what can you actually do with The Optimizer’s MediaGo integration?  For starters, if you have multiple MediaGo accounts, you can connect and manage all of them from The Optimizer’s user-friendly dashboard. If you are using third-party trackers, such as ClickFlare, Voluum, or RedTrack, or you are a search arbitrager working with one of the main search feeds, such as Tonic or Sedo, you can connect all your accounts, fully centralizing your campaign management. For a list of all the integrations we support, click here.  Since The Optimizer has a direct API integration with all these platforms, we will automatically pull the updated data. Now, you will be able to see in a single report all your MediaGo and tracker/search feed data side-by-side. Say goodbye to logging into dozens of accounts each day, switching between tabs, and endless CSV reports! In the example above, the TR EPC and TR CPA are being pulled directly from the tracker, while TS Clicks are being pulled from MediaGo. The metrics you see reported here are customizable, so you can remove anything that is not useful, add different metrics, and even calculate custom metrics of your own using a formula. All these metrics can be used to set up campaign automation in the next step.  Now, you are ready to supercharge your native ads with our campaign automation functionality!  For example, you can now automatically pause or block bad publishers, campaigns, and ads, using rules. Here is how a rule for blocking bad publishers would look like: You have full freedom over which metrics to use, how often to let the rule run, and which campaigns to include for each rule.  Similarly, you can also set rules to automatically increase or decrease bids & budgets based on performance, and apply dayparting to your campaigns. MediaGo Integration: How Does it Work? The new MediaGo integration means that we will be able to automatically pull the data from the native ad platform, and the entire setup on your side will only take a few minutes.  In order to connect your MediaGo accounts, you simply need to select a nickname, account timezone & currency, and input the API token, which you can find directly on MediaGo.  Next, you can choose to connect your tracker or search feed accounts the same way. If you are planning on testing out the integration and need more technical help on how to do it, read our detailed guide on how the MediaGo integration works here.  Read our article on how to boost your native ad campaigns for more tips.  MediaGo Integration: Conclusion If you have been manually running ads on MediaGo and looking for an easier way to do things, The Optimizer x MediaGo integration can help you out by centralizing all your ad & tracker accounts and providing detailed reporting.  You can also automate your routine campaign optimization tasks, such as pausing underperforming sites, campaigns & ads, adjusting bids & budgets based on performance, starting or stopping campaigns at pre-specified times and more.  New to MediaGo? You can sign up for the premium native ad platform via this link.

Working with our clients, we often get the question, “Why would someone need both The Optimizer and ClickFlare?”. While the two marketing tools share a few similarities, they also differ greatly in functionality and features.  In this article, we will dive deeper into The Optimizer vs ClickFlare comparison, discuss their differences, and how you can use them in combination for better results.  The Optimizer vs ClickFlare: The Similarities Starting with the obvious, both The Optimizer and ClickFlare are tools that help marketers improve their performance. They are both part of the same parent company, and are created to address various pain points online marketers encounter.  As a marketer in 2023, you probably know how important it is to advertise on various platforms at the same time. If you are advertising on Meta, TikTok, Google, or native platforms at once, it can become tricky to have an overview of the bigger picture and manage all your ad accounts effectively. This is why both The Optimizer and ClickFlare have a direct integration with all the major advertising platforms in the world (social, search and native), allowing you to manage all your accounts from a single dashboard. If you are in the search arbitrage industry, both The Optimizer and ClickFlare have a direct integration and can pull data automatically from the major search feed providers, such as System1, Tonic, Sedo, Domain Active, and Ads.com.  This is as far as the similarities between the two platforms go. Now, let’s take a look at the differences. The Optimizer vs ClickFlare: The Differences Although both The Optimizer and ClickFlare have the same integrations, they serve different purposes. The Optimizer is a campaign management & automation tool for advertisers, while ClickFlare is a tracker.  As a tracker, ClickFlare allows you to automatically track click data, create complex funnels, test different offers, fix attribution issues through the conversion API integrations and postbacks, generate detailed reports, compare performance, and more.   The Optimizer pulls data from your traffic source and tracker exclusively through API, and it allows you to manage your campaigns on auto-pilot via an advanced rule engine. You can create rules to automatically pause campaigns or ads when certain conditions are met, increase or decrease budgets by predetermined amounts at specific times of the day, clone top-performing campaigns, and more.    Both products can work as standalone – if you need a tracker but aren’t ready to dive into campaign automation yet, you can still use ClickFlare.  Vice versa, you can use The Optimizer in combination with other trackers (we have an integration with all the other major trackers like Voluum, RedTrack, Google Analytics, AssertiveYield, Everflow etc). If you are doing search arbitrage, you can also directly integrate with the biggest search feed providers. Finally, you can use The Optimizer without a tracker as well. As far as you are passing accurate data back to the traffic sources, then that would be enough for TheOptimizer to automate your campaigns.   Because these tools can work separately from one another, they also have separate pricing plans. The Optimizer starts at $199/month, and ClickFlare starts at $69/month.  The Optimizer vs ClickFlare: Why You Need Both Although The Optimizer and ClickFlare work great as standalone tools, they work even better when used simultaneously.  As mentioned above, ClickFlare provides super granular data on click level, so you will be able to see in-depth data about your traffic. You can use ClickFlare’s advanced tracking capabilities to get access to fast, reliable, and accurate data, and then feed this data to The Optimizer to automate campaign optimization tasks via precise rules.  Because The Optimizer is a rule engine that works based on conditions (such as, if CPA is greater than 25, pause campaign), its success heavily relies on the data it receives from your cost and revenue side. If this data is accurate, the automation rules will have a much higher success rate.  The two platforms also have a strong integration with each other, which means you can connect your ClickFlare tracker account to The Optimizer and pull your data in a matter of seconds using our ready-made tracking template. That way, you can implement both tools right away without any hassle or complicated tech work on your side.  We also offer extensive support to our users. Our team of experts works closely together to help you set everything up on the tracking side and explore what you can do with campaign automation through a free onboarding session. This way, you won’t get lost between the two tools, and you will receive proper support on how to best use the two platforms in combination. The Optimizer vs ClickFlare: Conclusion In this article about The Optimizer vs ClickFlare, we discussed the main differences between the two tools and how they complement each other.  ClickFlare is a tracking tool that allows you to gather quick and reliable data, while The Optimizer uses that data to automate campaign optimization tasks via our advanced rule engine. Using both tools together will allow you to save an immense amount of time and hassle, and scale your campaigns faster on platforms such as TikTok, Meta, Google, and native advertising platforms.  If you want to explore these tools further, you can always book a free demo call with one of our ClickFlare experts here, and with The Optimizer team here.  If you’re looking for more marketing tools that will make your life easier, read our article on The Top 9 Affiliate Marketing Tools You Need In 2023 and 9 Must-Have TikTok Tools. 

We are very happy to announce our newest integration in TheOptimizer: YahooDSPWe are one of the first (or the first) automation tool to integrate with YahooDSP