With this rule, we are going to pause Facebook campaigns that have spent over $100 in the past 7 days, resulted in ROAS lower or equal to $1, and contain “usa” in their name.
Step 1: Here, you are going to set up the foundation for the rule.
- First, select a rule name. Make it as specific as possible so you can easily sort through your rule overview later.
- Optionally, you can add a rule group as well to combine similar rules together.
- Next, choose which data time frame should be considered by TheOptimizer. In the above example, we are considering data from the past 7 days. This can be adjusted according to your needs, and it ranges from “today” to “last 90 days”.
- You can also exclude data from this interval. This is especially important for search arbitragers who are working with estimated revenue data and may need to exclude today, or today & yesterday, from their rules.
Step 2: Now, you can set rule conditions. You can use a variety of 100+ metrics, and even create custom metrics of your own, to build accurate rule conditions. You can add as many conditions as you need here.
- In this case, we are using 3 conditions. TheOptimizer will look at data from the past 7 days, and all campaigns that have spent over $100, with ROAS less than or equal to $1, containing “usa” in the campaign name, will be paused by this rule.
Step 3: Now, you need to specify which campaigns you want to apply this rule to. You can manually select campaigns, or you can use the filter on the right, to bulk add all active campaigns, all paused campaigns, or filter campaigns by a keyword.
Step 4: In the final step, you will schedule the rule and alerts.
- First, choose how often you want the rule to run. It can be as often as every 10 minutes, once per hour, or daily at specific times of the day.
- You can set your rule to “Alert Only”, “Execute”, or “Execute & Alert”. The first option will not make any changes to your campaigns, but it will notify you via email, Slack, or Telegram when the rule conditions have been met. “Execute” will immediately apply the rule and not send you any notifications about it. “Execute & Alert” will apply the rule, and also notify you whenever the rule has been applied.
Next Facebook rule example
Click here for the next example.