If you are running standard performance campaigns on Facebook (e.g., affiliate marketing, ecommerce, lead generation) and you are using a third-party tracker to track your campaigns (e.g., Google Analytics, ClickFlare, Voluum, RedTrack etc), you can connect your tracker accounts and automate Facebook campaigns based on accurate revenue data.
If you are running search arbitrage campaigns without using a tracker, you can also directly connect various search feeds, like Tonic, Sedo, System1, Ads.com, or DomainActive with TheOptimizer. This will allow us to automatically pull revenue and conversion data from your search feed providers.
TheOptimizer has integrations with over 15 trackers and search feeds. If we do not have a direct integration with your revenue stream of choice, you can also manually upload your revenue data using CSV reports.
💡NOTE: By connecting your external revenue stream, you can centralize all your data into one place and see your Facebook cost and reported revenue side-by-side. You can also use this data to build smarter, more accurate automation rules.
Check out these step-by-step guides on how to connect Facebook to: