In this article, we’ll walk you through the process of connecting MediaGo Ad accounts to Optimizer. By following this guide, you’ll be able to link your ad accounts, and start optimizing your campaigns seamlessly.
Step 1: Access the Integrations Section
Log in to your Optimizer account and navigate to the Integrations section. This is where you can connect traffic sources, tracking platforms, and search feed providers.
Step 2: Select Your Ad Network
Navigate to Ad Network and click “Connect” on the MediaGo from the list of supported ad networks.
Step 3: Connect Your Ad Account
Fill in the required credentials and then you will be able to see all your connected Ad accounts that belong to that MediaGo Profile
NOTE: Please refer to the videos attached below for a detailed step-by-step guide of the process.
After connecting MediaGo to TheOptimizer, you will be able to manage all your campaigns directly from TheOptimizer. Here are a few things you can do:
- Manage Campaigns
- Accurate Campaign level metrics (spend, revenue, conversions, etc) from both MediaGo and any connected tracking platform or revenue stream
- Start/Stop campaigns manually or automatically using rules
- Update campaign budgets manually or automatically using rules
- Manage Ads
- Accurate Ad level metrics from both MediaGo and any connected tracking platform or revenue stream
- Start/Stop Ads manually or automatically using rules
- Manage Sites
- Accurate Site level metrics from both MediaGo and any connected tracking platform or revenue stream
- Start/Stop Sites manually or automatically using rules
- Update Site CPCs manually or automatically using rules
- Dayparting
- Decide which days of week and hours of days you want your MediaGo campaigns to run or get paused
- Reporting
- Generate Campaign, Ad or Site level reports across all your connected MediaGo accounts, and unlock hidden isights or trends
💡 NOTE: All the above actions can be performed manually or it can be automated using Rules. Rules can be setup to do a specific action with regular intervals, if certain performance conditions are met.
Rule example 1: Pause campaign if spend in the last 3 days >$100 and Revenue=$0. Execute every hour.
Rule example 2: Increase Site CPC if ROI in the last 7 days >50%. Execute every 30 minutes.