TheOptimizer is an AI-powered campaign management and automation platform for native media buyers running Outbrain campaigns. It helps you analyze performance, control publisher traffic, adjust section bids, manage budgets, launch campaigns, and automate repetitive optimization work.
TheOptimizer AI helps you analyze Outbrain campaign performance, identify wasted spend, find profitable sections and creatives, compare results, and understand what needs attention. You can then turn those insights into automation rules to execute bid changes, budget actions, or send you alerts.
TheOptimizer can automate actions pause or activate campaigns, publishers, sections or ads. It can also automate bid and budget changes on campaign, ad and section level. Plus leveraging AI you can quickly analyze patterns and automate rule creation.
Outbrain Ads Manager gives you the native tools required to manage campaigns inside Outbrain. TheOptimizer adds an AI-assisted analysis, advanced automation rules, tracker based optimization, Smart Lists, campaign creation tools, alerts, and centralized management across multiple accounts and traffic sources.
Besides Outbrain data, TheOptimizer allows you to utilize your tracker and CRM data by blending metrics from mutiple sources in one place. This way you can easily optimize towards your real results as oppossed to limited data you see in Outbrain.
Connecting your Outbrain account to TheOptimizer takes less than five minutes. Simply enter your account credentials, connect your tracking platform, and you're ready to start optimizing. Make sure API access is enabled on your Outbrain account.
Yes. TheOptimizer offers a 7-day free trial with no credit card required. Connect your Outbrain account and experience AI-powered optimization and automation firsthand.
