Scale your native
Campaigns With
Our Outbrain
Automation Rules

Automate your Outbrain ad strategies. Reduce CPC and boost your revenue while working smarter.

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Upgrade Your

Outbrain Campaigns

If you'd rather not spend the entire day checking your ads, find out how
Outbrain automation can help you!

<h3 class="title-xs__semiBold">Manage all your <br/> Accounts in one Place</h3>

Manage all your
Accounts in one Place

Connect hundreds of Outbrain ad accounts and manage everything under one dashboard. No more constant switching between tabs!

<h3 class="title-xs__semiBold">Scale<br/> Profitably</h3>


Automatically increase bids or budgets on profitable sites, sections, ads and campaigns.

<h3 class="title-xs__semiBold">Save <br/> Time & Money</h3>

Time & Money

Pause underperforming sites, sections & campaigns with automated rules. No more ad spend waste on bad traffic, all while working less hours.

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Why TheOptimizer's

Automation Is Better

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Apply Advanced Rules

Create automatic rules to pause underperforming publishers, sections or ads. Tweak campaign, section or ad-level bids, or scale campaign budgets only when conditions are met.

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Flexible Rule Execution

Schedule rules to run as often as every 10 minutes, 1 hour, or even daily at a specific time.

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Smart Lists

Create dynamic global blacklists that automatically block traffic from non-converting sites. Select which campaigns should read from these lists.

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Get Notified

Get notified vial email, Slack or Telegram each time an action is triggered or a threshold is met.

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Optimize on Data that Matters

Want to build smarted rules using real conversion and revenue data? Connect a click tracker, search feed provider, or simply upload stats via CSV in a few simple steps.

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Multi-Channel Automation

Are you advertising on other native platforms (e.g., MGID, Taboola, Outbrain, RevContent), or on social platforms like TikTok, Meta, or Google? You can now automate all your advertising efforts in one place.

See all the differences

Launch campaigns directly from TheOptimizer

Launch new campaigns without leaving TheOptimizer. Re-use your stored creatives on our platform and create campaigns faster than ever.

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Find winning creatives with our Creative Library

See how your ads are performing, select winning images and headlines, and help your team create more top-converting variations.

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Don't miss these

Upcoming Features!

<h3 class="title-xs__extraBold">CSV Campaign Uploader</h3>

CSV Campaign Uploader

Launch hundreds of campaigns in seconds by just uploading a simple CSV file

<h3 class="title-xs__extraBold">Rule Sequence</h3>

Rule Sequence

Build complex rule sequences that guide actions step by step, ensuring each task follows the right order.

Varunraj Keskar
"TheOptimizer scaled my business monthly revenue from $10k to over $200k. It's like having an employee who never gets tired and works 24/7”
Varunraj Keskar

Varunraj Keskar

Performance Marketer

Thomas Claflin
"TheOptimizer automates and optimizes 90% of my campaign management, leaving me to check stats once a day."
Thomas Claflin

Thomas Claflin

STM Forum Moderator

Max & Gab
"TheOptimizer speeds up campaign creation by 10x.With automated rules, our campaigns run on autopilot, saving us time and money."
Max & Gab

Max & Gab

Native Ad Buyers

Get Started Today

Automate your Outbrain ads. Supercharge growth.