Boost Yahoo DSP Results with AI-Powered Automation

Use AI to control, launch and scale your Yahoo DSP campaigns across multiple ad accounts from a single dashboard.
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Built for Ad Buyers Running Yahoo DSP at Scale

Ask AI to detect performance shifts, uncover optimization opportunities, and take action before wasted spend impacts profitability.

Centralized Dashboard

Manage hundreds of Yahoo DSP ad accounts from one simple, unified dashboard.

Scale Profitably

Adjusting budgets strategically, and keep CPAs under control while scaling.

Save Time & Money

Use automated rules to cut underperformers and move budgets to what drives real results.

Take Control of How You Manage, Optimize, and Scale Yahoo DSP

Block Low-Performing Exchanges or Domains

Automatically block low-performing exchanges, domains, and line items based on real performance data like CPA, ROI, and spend. Keep your budgets focused on what delivers results.
Block Sites

Detect Performance Fluctuations

Track performance stability over time and trigger immediate actions when dips occur to prevent losses before they happen.
Campaign performance chart showing a Performance Drop highlighted by a magnifier icon, tracking results from Monday through Saturday to detect dips in Yahoo DSP campaign performance

Creative Library

Organize, and manage all your ad creatives in one place. Quickly find top-performers and reuse them in new campaigns.
Creative Library chart showing Cost, Revenue, CPA, ROI, and CPC bar comparisons across multiple Yahoo DSP ad creatives, with five ad thumbnails below showing food and lifestyle images

Adjust Campaign or Line Item Daily Budgets

Adjust campaign or line item budgets automatically based on CPA, ROI, or any custom metric. Spend where it converts and pull back where it doesn’t.
Target CPA Control panel showing a target CPA set at $45.00 and an Actual CPA Over Time chart tracking campaign CPA against the target line from May 5 through May 11, showing automated budget adjustment keeping CPA at or below target

Optimize on Real Data

Don’t rely on delayed or inflated platform metrics. Optimize on the data you trust, like your analytics, sales sheets, or CRM signals.
Side-by-side data panel showing Yahoo DSP metrics including ROAs, CPC, and AOV alongside ClickFlare tracker metrics including Visits, Conversions, and Profit, representing combined platform and tracker data optimization

Smart Campaign Tagging

Automatically add or remove tags when campaigns, ad groups, or creatives meet specific conditions. Use tags to mark winners, fatigue, testing stages, risk, or follow up actions.
Auto Tag Rules panel with three rules: ROAS greater than 3 tags campaign as Winner, CTR less than 1 percent for 3 days tags as Fatigue, and New Campaign tags as Testing

Track What Changed and When

See exactly when campaigns, ads, budgets, or bids were updated. Understand the impact of every change so you can repeat what works.
Change History log showing Budget Increased for Campaign Sunrise Sale, Ad Paused for Creative 3, Bid Changed from $1.20 to $1.80, New Ad Created for Ad Creative 5, and Campaign Name Updated, alongside a CPA impact chart showing a 32 percent drop

Get Notified

Stay informed without babysitting your campaigns. Know instantly when ROAS drops, CPAs spike, or budgets are scaled.
Notification history showing 210 Ad Sets Paused on July 22 via Slack, 411 Ad Sets Paused on September 7 via Gmail, and 94 Ad Sets Paused on September 11 via Telegram
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You Need This!
TheOptimizer automates and optimizes 90% of my campaign management, leaving me to check stats once a day.
Thomas Claflin, STM Forum Moderator, TheOptimizer customer
Thomas Claflin
STM Forum Moderator
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TheOptimizer campaign management dashboard interface

Analyze, Optimize, and Scale from One Dashboard

Connect your ad platforms, analytics tools, and CRM data in one place. Use AI to uncover opportunities, execute optimizations, and automate repetitive work across multiple accounts.
Ask AI to uncover opportunities, execute optimizations, and automate repetitive tasks across all your accounts.
Combine Yahoo DSP, analytics, and CRM data into custom metrics to power smarter decisions and automations.
Analyze performance across different time periods to detect trends, anomalies, and emerging opportunities.
Report across hundreds of accounts, clients, and currencies from one place.
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TheOptimizer unified dashboard showing linked ad accounts including Yahoo DSP, Facebook, Taboola, Outbrain, MGID, TikTok, RevContent, Adsterra, and other networks with spend, revenue, and profit data