Question 1

What kinds of notifications does TheOptimizer send?

Accepted Answer

You get notified when an automation rule makes a change to your campaign, when a campaign you launched goes live, and when a metric crosses a threshold you set, for example if your CPC goes above $2.20. The idea is that you find out about it as it happens instead of noticing hours later when you check the dashboard.

Question 2

Which platforms can I receive notifications on?

Accepted Answer

Email, Slack, and Telegram. You can set up one or more of these depending on how your team works. Some people just want it in their inbox, others want it in a shared Slack channel so the whole team sees it, and some prefer Telegram if that's where their team already talks.

Question 3

Can my whole team get notifications, not just me?

Accepted Answer

Yes. For email, you can add your own address along with your media buyers' emails, so everyone relevant gets the update. For Slack, notifications go to a team channel rather than a single person, which is usually the point, so nobody has to forward anything.

Question 4

Do I get notified every time an automation rule runs, or only when something changes?

Accepted Answer

Notifications are tied to actual changes and events, things like a rule executing and making a change, a campaign going live, or a metric crossing the limit you defined. You're not getting a notification every few minutes just because a rule checked the data and found nothing to do.

Question 5

Can I set up alerts for specific metrics, like CPC or CPA?

Accepted Answer

Yes. You can set a threshold for a metric like CPC, and if it goes above or below that number, you get an alert. The example shown is a CPC alert that fires when CPC goes higher than $2.20, but the same idea applies to other metrics tied to your automation rules.

Question 6

How do I connect Slack to TheOptimizer?

Accepted Answer

You connect your Slack workspace from within TheOptimizer and choose which channel notifications should go to. Once that's set up, campaign change notifications post directly into that channel, so your team sees them in the same place they already talk.

Question 7

How do I connect Telegram to TheOptimizer?

Accepted Answer

You point TheOptimizer to the Telegram group you want updates sent to. From then on, notifications about campaign changes get posted into that group, the same way the Slack and email notifications work, just delivered through Telegram instead.

Question 8

Will notifications slow down or interrupt my automation rules?

Accepted Answer

No. Notifications are just a message about what already happened. The rule runs and makes its change first, and the notification is sent to tell you about it. It doesn't pause or wait for anything, so your automations keep running on the schedule you set regardless of whether anyone reads the notification right away.

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