Automate Campaigns with TheOptimizer: Black Friday Deals Revealed

We have great news for native advertisers looking to make their lives easier: our new TheOptimizer x MediaGo integration is live!  If you are not advertising on MediaGo, stick around to find out why you might want to consider having a presence on the platform.  In this article, we will introduce MediaGo, explain the features & benefits of the integration with examples, and showcase how the integration works in practice. MediaGo Integration: Discover The Platform MediaGo is an AI-integrated native advertising platform, with a strong focus on maximizing return on investment for marketers.  With a reach spanning 29 countries, including Europe and North America, and partnered with 10,000+ premium media outlets like MSN and Google, MediaGo provides a large selection of top-quality ad placements.  They are among the few native advertising platforms that leverage the power of deep learning. Thus, MediaGo is able to provide essential features like fraud protection, predicting traffic quality & click-through rates, and generating dynamic ads.  For advertisers, MediaGo offers advanced targeting options based on ad format, apps, countries, and more.  If you want to explore the platform further, you can sign up here.  MediaGo Integration: Features & Benefits So, what can you actually do with The Optimizer’s MediaGo integration?  For starters, if you have multiple MediaGo accounts, you can connect and manage all of them from The Optimizer’s user-friendly dashboard. If you are using third-party trackers, such as ClickFlare, Voluum, or RedTrack, or you are a search arbitrager working with one of the main search feeds, such as Tonic or Sedo, you can connect all your accounts, fully centralizing your campaign management. For a list of all the integrations we support, click here.  Since The Optimizer has a direct API integration with all these platforms, we will automatically pull the updated data. Now, you will be able to see in a single report all your MediaGo and tracker/search feed data side-by-side. Say goodbye to logging into dozens of accounts each day, switching between tabs, and endless CSV reports! In the example above, the TR EPC and TR CPA are being pulled directly from the tracker, while TS Clicks are being pulled from MediaGo. The metrics you see reported here are customizable, so you can remove anything that is not useful, add different metrics, and even calculate custom metrics of your own using a formula. All these metrics can be used to set up campaign automation in the next step.  Now, you are ready to supercharge your native ads with our campaign automation functionality!  For example, you can now automatically pause or block bad publishers, campaigns, and ads, using rules. Here is how a rule for blocking bad publishers would look like: You have full freedom over which metrics to use, how often to let the rule run, and which campaigns to include for each rule.  Similarly, you can also set rules to automatically increase or decrease bids & budgets based on performance, and apply dayparting to your campaigns. MediaGo Integration: How Does it Work? The new MediaGo integration means that we will be able to automatically pull the data from the native ad platform, and the entire setup on your side will only take a few minutes.  In order to connect your MediaGo accounts, you simply need to select a nickname, account timezone & currency, and input the API token, which you can find directly on MediaGo.  Next, you can choose to connect your tracker or search feed accounts the same way. If you are planning on testing out the integration and need more technical help on how to do it, read our detailed guide on how the MediaGo integration works here.  Read our article on how to boost your native ad campaigns for more tips.  MediaGo Integration: Conclusion If you have been manually running ads on MediaGo and looking for an easier way to do things, The Optimizer x MediaGo integration can help you out by centralizing all your ad & tracker accounts and providing detailed reporting.  You can also automate your routine campaign optimization tasks, such as pausing underperforming sites, campaigns & ads, adjusting bids & budgets based on performance, starting or stopping campaigns at pre-specified times and more.  New to MediaGo? You can sign up for the premium native ad platform via this link.

Last week, TikTok introduced a Commercial Content Library to promote transparency regarding paid advertising and other commercial content on the platform.  Essentially, the Commercial Content Library is a large database where you can find  information on TikTok paid ads (and finally stalk your competitors with ease).  In this article, we will cover all you need to know about TikTok’s Commercial Content Library and discuss how you can use this database to make better ads. TikTok’s Commercial Content Library: What is it? You can access the Commercial Content Library at library.tiktok.com. This is a public library, available to everyone, regardless of your location or account status.  The CCL has two core sub-libraries:  Ad Library: a database of all TikTok paid ads in the European Economic Area (EEA), Switzerland, and the UK. According to TikTok, making data from more countries available is in the works, but a launch date has not been disclosed yet.  Other commercial content: branded content or paid partnerships. While these videos are not paid TikTok ads, the creator who uploaded them has indicated via the content disclosure setting that it is promotional content.  TikTok’s Commercial Content Library: How does it work? The Ad Library is the most relevant sub-library for advertisers, so we will focus on that. If you are familiar with Meta Ad Library, this is the same thing. You can filter based on your target country and ad publication date, and you can even look up a specific advertiser name or a keyword (such as health, beauty, or sports) related to your industry.  When you click on a specific ad, you will be able to see an Ad Summary section that includes the unique ad ID for that particular creative, the first and last shown date, and an approximation of how many unique viewers have seen the ad at least once.  On the right side, you can also see the advertiser’s name, the company that paid for the ad, and the advertiser’s registered location. The next section is a Targeting Summary which delivers information about the target audience of the ads, such as gender, location, age, and additional parameters (such as interests, video interactions etc).  TikTok’s Commercial Content Library: How can you use it to make better ads? Incorporating TikTok’s Commercial Content Library in your competitor and trend research is the core benefit of this update for advertisers.  If you know your top competitors or companies that have a similar offer to yours, you can directly look up the competitor’s name and see which creatives and targeting strategies they are using.  You can also filter on specific industries, countries, or keywords to find top-performing ads. Getting inspired by relevant ads that have been running for a long time is a good first step to making better ads.  TikTok’s Commercial Content Library: Conclusion  TikTok’s updated Commercial Content Library is a strong move that positions the platform to better compete with Meta. Now you can access transparent ad details for paid TikTok ads and other commercial content available in the EEA, Switzerland, and the UK.  This large amount of data will allow advertisers to make more informed decisions and track their performance against industry benchmarks.  If you are running TikTok ads, check out our previous articles on how to scale your TikTok campaigns in 6 simple steps and 9 must-have TikTok tools for advertisers. 

Designed with extensive user feedback in mind, our updated new interface makes it even easier to manage and optimize your native advertising campaigns on auto-pilot