Glossary Of Terms Traffic Source Metrics and Terms List of reported metrics using traffic source reported information. Amount Spent – currencyShows the ad...
Features Explained With automation at its core, TheOptimizer Native helps you drastically cut down the time spent on manual campaign management, prevent...
How To Video Guides 1. Connecting your Traffic Source and Tracker accounts 2. Interface Overview 3. List of Automatic Optimization Rules 4. Creating your...
System and Setup Requirements In order to fully automate your campaigns’ optimization process using TheOptimizer Native, you’ll need to make sure that you already...
Campaign Icons Tags When on the campaign’s page, you will notice that some of your campaigns will have different icons attached to them....
Column presets and how to customize your column views To enhance your experience in reading and analyzing your campaign data, it’s crucial to adjust the column view to match...
Inline Budget and Bid Change Using TheOptimizer Native you have the ability to quickly update your campaigns’ daily budgets and bids without having to go...
Period-over-Period Comparison Reports Period-over-period comparison reports allow you to easily identify trends, performance fluctuations as well as help you in making better strategic...
Tags You can add tags to your connected ad accounts, campaigns, ad sets or ads and use them when filtering or...