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System and Setup Requirements

In order to fully automate your campaigns’ optimization process using TheOptimizer Native, you’ll need to make sure that you already have access to your traffic sources accounts’ API interface. In addition, please make sure that your current campaign links already contain the following tracking tokens.

RevContent tracking token requirements

{boost_id} or {utm_boost_id}
{widget_id} or {utm_widget_id}
{content_id} or {utm_content_id}
{adv_targets} or {utm_targeting}

Taboola tracking token requirements

{campaign_id}
{site}
{campaign_item_id}

Outbrain tracking token requirements

{{campaign_id}}
{{section_id}}
{{publisher_id}}
{{ad_id}}

MGID tracking token requirements

{campaign_id}
{widget_id}
{teaser_id}

Adskeeper tracking token requirements

{campaign_id}
{widget_id}
{teaser_id}

Yahoo Gemini tracking token requirements

{campaignid}
{adgroupid}
{adid} Or {creative}
${pubid}|{device}
${SUPPLY_NAME}

Updated on August 23, 2023

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