Automatic bidding, automatic placement blocking, global blacklists/whitelists, bulk campaign creator, real time reporting and much more.
Use automatic rules to react in near real-time to possible performance drops,
while at the same time maximising opportunities on positive results.
Publisher widget spend is higher than 2x Payout and has No Conversion
Campaign spend has exceeded 10x offer payout and ROI is worse than -70%
Publisher Site has spent XX% of campaign budget having 100% ROI
View your campaigns accurate spent, revenue and profit on a Campaign / Widget / Section / Ad group and Ad level. This way you know exactly where your money is going on a super granular level.
Safeguard your campaigns ad spend using simple, yet effective rules to automatically block poor performing Widgets or Ads based on combined metrics from both your traffic source and tracker.
Fine-tune bids on campaign, widget, or ad-level matching your campaigns changing dynamics. Increase, or decrease bids by a specific $ or % amount. Or even set them to a specific % of your current bid or EPC, EPV, EPS, etc...
Don’t pay twice for traffic that doesn’t convert! Create, use and re-use automatically puplated shared blackists for each ad network and share that amongst several campaigns.
Save time and effort creating multiple ads and campaigns in a single flow, while shifting your creatives A/B testing capabilities to the next level
Need to provide access to your team members or clients in your account? Add them in just 5 clicks, while chosing what resources they have access to.
Get traffic from your favourite widgets by applying exclusion filters to your blocking widget rules, or even bidding higher on the widgets you want while your campaign runs on minimum bids.
If your favorite metric is not available among what we already proivde, don’t panic! You can create your own custom metrics and use them in your automatic rules.
Simplify your campaigns dayparting schedule using our advanced dayparting schedule rules with built-in time zone selection.
If you're not an Amazon Seller, but still want to take advantage of AmazonDSP's targeting capabilities and inventory, we can support your setup too.
Additionally, if you'd want to keep track & optimize your campaigns using Google Analytics (or any other supported tracking platform), we've got you covered.
See how a certain placements are performing among all your campaigns by generating global reports. Use it to build blacklists or whitelists.
No need to login to your tracker. Check your campaign’s funnel performance (landing pages, offers, etc) without leaving TheOptimizer.
Keep track of all the activity of your account affecting your campaigns. Every change, manual or automatic, will be visible on System Activity.
Easy step-by-step wizard to guide you through the proess of integrating your traffic source and tracking accounts.
TheOptimizer really helped us get our buys to the next level. The ability to be able to still have control while letting the automated rules run our buys, has been what set TheOptimizer apart from all other API’s we tested.
TheOptimizer really does automate and optimize 90% of my campaign management. All I need to do is check the stats once a day and let optimizer do the rest.
TheOptimizer is a great tool that has helped me a lot in optimizing and scaling my native advertising campaigns. It is like having a team of media buyers being on top of my campaigns 24/7 blacklisting widgets, and optimizing my campaigns every minute.
I absolutely love The Optimizer. It enables me to manage campaigns on multiple traffic sources with just one tool. The automation features are a huge time and money saver. Support is very responsive and helpful which is crucial when you're running high volume campaigns. Highly Recommended.
TheOptimizer has helped us creating campaigns at least 10x faster than the usual process. We’ve been able to put our campaigns on autopilot thanks to their rules and it saved us a so much time and money. The customer support is absolutely insane, they even answer within 5 min on a weekend. You may think it’s expensive at first, but don’t worry you will earn it back x100.
It's great that we're using your service during this beta testing period. We would spend hours in Native Ads campaign optimization; now it takes minutes, that's a huge saving. Not to mention that your support is excellent also. Thanks for that.