Tired of dealing with poor-performing publishers or push ads that just waste budgets? No landing page clicks, no conversions – no nothing. What about scaling up or down your campaigns right on time?  Also, what if you could create dynamic rules that can be adopted to any campaign? Check this…

RTX Platform & Zeropark automatic bidding rules are here. See how you can leverage automatic bidding to improve the results of your campaigns.

We are proud to announce two important changes released in the TheOptimizer Mobile (Pop/Redirect) v2.1.0 that will help you scale your campaigns as well as…

Finding out what offers and what creatives your competitors are running is much easier than you may think. Check out these 5 simple steps now and

[vc_row][vc_column][vc_column_text]Original post on STM Forum by Amy Cheung –  Moderator For a while now, I’ve been wanting to do a case study on how to use commercial automation tools to optimize pop campaigns. A couple of weeks back, I hit up Ervin and Losid from theOptimizer to gather some insight in preparation for the case study. During our conversation they mentioned a small test they had been doing with Afflow/Monetizer – that by setting a few simple rules on theOptimizer, they were able to optimize an Afflow campaign to green. That got me excited. If you remember, around a year ago, I posted a tutorial on how to run Afflow on Zeropark, which can be found here: https://stmforum.com/forum/showthrea…utorial-Part-1 Since the tutorial was first published, the game had gotten more competitive. So adding automation would definitely be a desired edge to anyone that wants to give the method a go today! So I asked the gentlemen from theOptimizer whether I could share the results they were getting with all of you here on the forum, and they kindly said yes! This post is a result of that conversation. All the data and tips below were provided by theOptimizer. Aside from minor editing to make things flow better, I haven’t made any significant changes. Enjoy the rest of the post! ***** This is a 7-week long case study, where the goal was to show that it is possible to optimize pop campaigns to green with 90% of the optimization being done using an automatic tool (we still adjusted bids & budgets manually). Optimization platform: TheOptimizer Mobile Offer network: Afflow / Monetizer Traffic Source: Zeropark Geo: Italy (top geo on monetizer for the past few weeks now) Targeting: 3G Mobile Carriers – Tim & 3 Italia Final Results After 7 Weeks (Feb 23, 2018 – April 7, 2018): Total Cost: $3594 Total Rev: $4123 Profit: $528 ROI: 14.7% This campaign is currently still running and generating profit. At the end of this post we will share all the information you’ll need to clone this camp and give it a go – including zeropark blacklists/whitelists, targeting, bidding details and tips, as well as the exact offer IDs from Afflow. Why Monetizer? It is the quickest way to start a campaign without having to constantly deal with problems such as the offer reaching cap or going on pause. You simply grab a link and run it, knowing the traffic will always go to the best performing offers. Plus, we thought that if we could make it work with Afflow, then it would be much easier to do the same with specific offers from affiliate networks, including exclusive offers. After a quick look at the Monetizer dashboard we decided to pick Italy. It was the top geo by volume and we also noticed that it had some nice EPC spots which we could work on making profitable. Why Zeropark? 2 reasons here: – Their API is great – makes for smooth integration with TheOptimizer – They have all the targeting and bidding options we needed Action Plan: -Start with a generic monetizer link for Italy. -Start with a RON campaign on Zeropark, then after a couple of days pick only the best-performing traffic segments (e.g. WiFi vs 3G, OSs, carriers). -Create automatic optimization rules on TheOptimizer and let it optimize our campaign. Process and Results: See the chart below for a breakdown of campaign stats and what actions were taken when. For the first week, daily records were logged. For subsequent weeks only a weekly record was logged as most of the optimization tasks occurred in the first week.   Here is an animation that shows the actual numbers from TheOptimizer’s dashboard, for each period recorded in the table above: Basically the only thing we had to do manually during the entire period, was play around with bids to see how the campaign reacted, and blacklisted non-performing offer IDs from our monetizer link. The rest of the optimization – such as limiting placement spend, and pausing the campaign on bad days – was done in the background by theOptimizer, via the 3 rules we had set up. The 3 rules were as follows: RULE 1: Block publisher if spent more than $0.5 with no conversion. This is to keep bad targets from draining our budget. RULE 2: Pause campaign if spent more than $20 and had no conversions In the event that conversions were to stop happening for any reason, this rule ensures we’ll only lose a maximum of $20. RULE 3: Resume profitable publishers If a target is blocked by error, for example if late conversions change a target from red to green, this rule would re-activate those targets. Benefits of Automatic Optimization Some easily-measurable benefits of this automatic optimization are: -A total of around 1000 targets with $0.50 spent and no conversions were blocked, resulting in an estimated $500 saved. In reality if we were to pause them manually, we wouldn’t have caught every one of them at the $0.50 spend, meaning a lot of these targets could have overspent past the $0.50 mark. Thus actual savings would have been more than the $500 calculated. -Campaigns were automatically paused more than once when performance went down due to offers getting pause or other technical problems. This also saved us a lot of money. -A lot of time was saved. CLONE THIS CAMPAIGN Now, as promised, I’m going to share all the data collected during this case study so that everyone interested in giving this a go can easily do so. Step 1)Generate a link in Afflow/Monetizer -Login to Afflow/Monetizer > Links -Create a new link for Italy and Tim carrier, whitelisting these offer IDs: #90fdee #0507f6 #945963 #f3e144 #5d3cfe #4c0415 #6dd5ad As shown on the screenshot below: Step 2)Create the campaign on Zeropark -Create a whitelist campaign with only the top-performing targets from these files (choose based on performance as you please): https://www.dropbox.com/s/rdsv5rk7ih…mance.csv?dl=0 https://www.dropbox.com/s/9poskkrkjb…mance.csv?dl=0 Targetting: Italy, 3G Only, Tim, Android Bid = $0.027 (it may look high but we noticed that only high bids perform well) Budget = $20 (increase if performance is good) Create the rules on TheOptimizer as shown in the screenshots above, so that they will start executing as soon as the campaign starts getting traffic. Lessons-Learned & Tips -If we were able to have profitable campaigns simply with a Monetizer smartlink, it should be much easier and stable with direct offers from networks. -Automation is a must if you are looking to scale your Pop campaigns. It is almost impossible to do manually even with one campaign -Exploring high bids is a must. Many times affiliates do the mistake of wasting all their testing budget with low bids and then at the end giving up. Low bids never worked for us, we only started seeing some good results once we started being on the top 3 positions. -On zeropark don’t try to be 1st; The estimations zeropark shows regarding positions or top bids are not real time so you should not base your decision on those. If you found a winning bid that allow you to spent a decent amount daily and have good results just stick with it. -Keep an eye on the targeting and make the necessary changes if a given device, OS or carrier is not performing good. ***** So that’s it! The entire method laid out in detail. Many thanks to theOptimizer for allowing us to share this case study with the forum! Note that the above case study only involved a single geo. If you don’t want to be competing with a bunch of other members (there will inevitably be people that will try to rip this campaign in its entirety without changing anything), pick some other geo+carrier to target – my Afflow tutorial goes into detail on how to choose highest-performing geo+carriers: https://stmforum.com/forum/showthrea…utorial-Part-1 Also note that Zeropark isn’t the only pop traffic source you can use theOptimizer on. PopCash and PopAds will also work – however, you may need to tweak the method a bit to cater to the different interfaces and campaign options.[/vc_column_text][/vc_column][/vc_row]

Zeropark users have now full control over their campaigns. We are talking about the ability to change bids for targets, but also  Sources, a new campaign dimension that can now be managed from TheOptimizer

Now you can fully automate the optimization of your HillTopAds campaigns by connecting it to your TheOptimizer Mobile account.

In this post we’re going to show step-by-step how to have your auto-optimized campaigns using TheOptimzer Mobile and Adsbridge as a tracking platform.

We asked PopCash CEO, Mr. Radu Burchechi to give us an in-depth overview on how PopCash works and what makes the a good choice.

With more than a decade operating in the online advertising business, PopCash is one of the most used self-served platforms in the industry. Providing worldwide inventory, advanced targeting options and a robust API – PopCash is amongst the first traffic networks to welcome automation. Using API integration to TheOptimizer, PopCash advertisers are now able to automate their campaigns optimization process in just a few minutes. In this article we will go through an easy step-by-step guide on how to connect your PopCash account and Voluum tracker to TheOptimizer Mobile. Accessing your PopCash account API information To get your PopCash advertiser account API key, you simply need to send an email at [email protected] requesting your account API information. In order to avoid any possible delays in the process, please make sure to send the request from the e-mail account associated with your Popcash account. Accessing your tracking platform API information To access your Voluum tracker API information, you need to go to your Account Settings > Security then click Add new key. In the new key generation screen enter a friendly name to easily identify your access keys (in case you are using multiple) and your account password. Copy the generated keys in a text file so that you can quickly access them when requested in the account wizard process. Connecting to TheOptimizer Mobile – Account Wizard During this step, you will be asked to enter the API information of your Popcash and Voluum account mentioned above. After successfully creating your account at TheOptimizer Mobile, go to Account Wizard found on the left menu and click Add New to enter your PopCash account information. – Traffic Source: Select PopCash from the supported traffic sources list. – Nickname: Enter a nickname for your account so that it can be easier for you to identify it later. – API Key: Enter the API Key provided from PopCash support through e-mail. Click Next in the bottom right corner of your screen to continue adding your tracker (Voluum). In this 2nd step of the account wizard, click Add New to enter your tracker information: – Select Voluum from the tracking platforms list. – Enter a Nickname for your tracker so that you can easily identify it later (in case you connect multiple tracker accounts) – Enter the Access Key ID and Access key of your voluum tracker. In the 3rd and final step of the account wizard, simply select the connected PopCash account from your trackers traffic sources list and click finish. Once finished adding you traffic source and tracker account, it is time to create some auto-optimization rules so that you won’t waste precious budget on poor quality publishers. Creating your First Rule To create an auto-optimization rule, just go to Rules on the left-side menu on your Optimizer account and click Add New. In this example we will go through a publisher blocking rule. We want TheOptimizer to check every 10 minutes on our demo campaign if there are publishers that have sent more than 300 visits to our campaign link and have generated 0 landing page clicks and revenue during the last 14 days. In case these conditions are met, TheOptimizer will automatically block these publishers. (example below) Also, every time our rule will block one or more publishers, we want TheOptimizer to send us an email notification with the details of the Publisher block rule.   Without a doubt, we’ve reserved a special deal for all PopCash users: Free 30 Days Trial (no credit card needed).[vc_btn title=”Create Your Free Account Now” style=”3d” color=”primary” size=”lg” align=”center” button_block=”true” link=”url:https%3A%2F%2Ftheoptimizer.io|||”]

In this article we will show you how easy it is to connect your Binom tracker and PopCash account to TheOptimizer Mobile so that you can have full control over your campaigns without having to spend long hours optimizing them manually

Loved by seasoned marketers and initially feared by beginners, landing pages are one of the most important puzzle pieces of our funnels. There is where we implement time-tested marketing techniques to grab our visitor’s attention and excite them to convert. There is where we get the chance to improve the conversion rate of even those bad hard converting offers, that are suggested from some AMs as Top Converters. Why? It’s simple, a visitor whose attention and desire to convert was initially won on our landing page, has few or no barriers on the offer we pushing through. This is why it is so important to always have them present in our funnels and besides that gives us better insights on the traffic quality we are purchasing. But some marketers that aren’t much familiar with basic HTML/JavaScript coding, mostly prefer to run direct linked campaigns instead. Which sometimes comes down to three simple reasons: Worse-case scenario: They are Lazy The offers they are pushing already have a landing page in their funnel The offer has been already tested and showed to convert better without a landing page Come and think of it… The advertiser or affiliate network is already serving you an offer with a landing page in it and certainly they have a good reason to do that – the offer converts best with it. Along with the previous blog post about What went on during 2017 on Pop traffic, we at TheOptimizer decided to go deeper and bring the list of the most used landing pages on four verticals run on Pop traffic during 2017. Without further ado, let’s go through the landers list.[/vc_column_text][vc_column_text] 1. Sweepstakes [/vc_column_text][vc_gallery interval=”3″ images=”467,468,469,470,471,472″][vc_column_text] 2. Antivirus [/vc_column_text][vc_gallery interval=”3″ images=”476,477,478,479,480″][vc_column_text] 3. App Installs [/vc_column_text][vc_gallery interval=”3″ images=”488,489,490″][vc_column_text] 4. Mobile content [/vc_column_text][vc_gallery interval=”3″ images=”482,483,484,485,486,487″][vc_column_text] Ready to become one of the early adopters of automation? Signup Now to Enjoy Free Access until Beta ends. [/vc_column_text][vc_btn title=”Create My Free Account Now” style=”3d” color=”primary” size=”lg” align=”center” button_block=”true” link=”url:https%3A%2F%2Fmembership.theoptimizer.io%2Fsignup%2Fmobilev2|||”][/vc_column][/vc_row]