If you’re an online marketer looking for ways to level up your campaigns, we have some exciting news for you. TheOptimizer’s Black Friday deals have just been r
We have great news for native advertisers looking to make their lives easier: our new TheOptimizer x MediaGo integration is live! If you are not advertising on
Last week, TikTok introduced a Commercial Content Library to promote transparency regarding paid advertising and other commercial content on the platform. Essen
Designed with extensive user feedback in mind, our updated new interface makes it even easier to manage and optimize your native advertising campaigns on auto-pilot
Tired of dealing with poor-performing publishers or push ads that just waste budgets? No landing page clicks, no conversions – no nothing. What about scaling up or down your campaigns right on time? Also, what if you could create dynamic rules that can be adopted to any campaign? Check this…
We are looking forward to meeting our old friends and establish new connections. So make sure to mark your schedule and stop by our booth C63 and talk about automation and optimization for native, pop, push and dating traffic.
If you’re using Google Analytics to track your native advertising campaigns performance, then you might want to have all your vital campaign metrics accurately aggregated in one dashboard and translate your optimization tasks into automatic rules
If you have previously run performance-based marketing campaigns through a DSP, you know how easy it is to get traffic from multiple ad exchanges at once. But on the other hand, you certainly know how complicated it gets when you have to individually optimize every exchange. Especially when it comes to fine-tuning publishers, ads, exchange bids, publisher bids and so on.
Here’s how you can quickly automate your Yahoo Gemini campaigns optimization without having to spend a fortune on huge media buying teams that can make costly mistakes.
Boost your RevContent campaigns performance automating your widget bidding strategy to keep your ROI under control on auto-pilot.