Here you may find a detailed overview of the Assertive Yield metrics reported in TheOptimizer Native.
Written by Losid Berberi. Updated over a week ago
Due to the increased amount of integrations on TheOptimizer Native, it may come in handy to have a detailed overview of the list of metric for each integration.
This article aims to help you easily navigate TheOptimizer interface as well as organize your data tables, and custom-calculated metrics to your convenience.
Below you may find a full list of the metrics that are available on Assertive Yield as well as on TheOptimizer.
Before moving to the full list of metrics it is important to note that some of the metrics that you may see on Assertive Yield and on TheOptimizer are calculated metrics.
Example:
Revenue with DA Forecast = prebid_won_revenue + dynamicAllocation_revenue_with_forecast + direct_revenue
When planning to use some of these calculated metrics to create a Custom Metric, you may need to re-enter the formula as in the example of the Revenue with DA Forecast.
| TheOptimizer metric | Assertive Yield metric | Formula |
| AY Ads per Pageview | Ads per PageView | impressions / pageViews |
| AY Ads Per Session | Ads per Session | impressions / sessions |
| Click-Leave Rate | Click-Leave Rate | ( clicks – clicksReturned )/ clicks |
| AY Clicks | Clicks | clicks |
| AY CTR | CTR % | clicks / impressions *100 |
| D Impressions | D Impressions | direct_impressions |
| D PageView RPM | D PageView RPM | direct_revenue / pageViews * 1e3 |
| D PageView Value-RPM | D PageView Value-RPM | direct_pageView_rpm * viewability |
| D Revenue | D Revenue | direct_revenue |
| D RPM | D RPM | direct_revenue / direct_impressions * 1e3 |
| D Session RPM | D Session RPM | direct_revenue / sessions * 1e3 |
| D Session Value-RPM | D Session Value-RPM | direct_session_rpm * viewability |
| D Value-RPM | D Value-RPM | direct_rpm * viewability |
| D Win Rate | D Win Rate | direct_impressions / impressions |
| DA Impressions | DA Impressions | dynamicAllocation_impressions |
| DA PageView RPM | DA PageView RPM | dynamicAllocation_revenue / pageViews * 1e3 |
| DA PageView Value-RPM | DA PageView Value-RPM | dynamicAllocation_pageView_rpm * viewability |
| DA Predicted Impressions | DA Predicted Impressions | dynamicAllocation_predicted_impressions |
| DA Predicted Revenue (Client) | DA Predicted Revenue (Client) | dynamicAllocation_predicted_revenue / 1e3 |
| DA Predicted Revenue (Server) | DA Predicted Revenue (Server) | dynamicAllocation_predicted_revenue_server / 1e3 |
| DA Revenue | DA Revenue | dynamicAllocation_revenue |
| DA Revenue with Forecast | DA Revenue with Forecast | dynamicAllocation_revenue_with_forecast |
| DA Revenue with Forecast (Client) | DA Revenue with Forecast (Client) | dynamicAllocation_revenue_with_forecast_client |
| DA RPM | DA RPM | dynamicAllocation_revenue / dynamicAllocation_impressions * 1e3 |
| DA Session RPM | DA Session RPM | dynamicAllocation_revenue / sessions * 1e3 |
| DA Session RPM with Forecast | DA Session RPM with Forecast | dynamicAllocation_revenue_with_forecast / sessions * 1e3 |
| DA Session Value-RPM | DA Session Value-RPM | dynamicAllocation_session_rpm * viewability |
| DA Value-RPM | DA Value-RPM | dynamicAllocation_rpm * viewability |
| DA Win Rate | DA Win Rate | dynamicAllocation_impressions / impressions |
| AY Impressions | Impressions | impressions |
| AY Line Item Revenue | Line Item Revenue | lineItem_revenue |
| AY Miss-Click Rate | Miss-Click Rate | clicksBounced / clicks |
| AY New Sessions | New Sessions | session_starts |
| P Impressions | P Impressions | prebid_won_impressions + dynamicAllocation_impressions |
| P PageView RPM | P PageView RPM | programmatic_revenue / pageViews * 1e3 |
| P PageView Value-RPM | P PageView Value-RPM | programmatic_pageView_rpm * viewability |
| P Revenue | P Revenue | prebid_won_revenue + dynamicAllocation_revenue |
| P Revenue with DA Forecast | P Revenue with DA Forecast | prebid_won_revenue + dynamicAllocation_revenue_with_forecast |
| P RPM | P RPM | programmatic_revenue / programmatic_impressions * 1e3 |
| P Session RPM | P Session RPM | programmatic_revenue / sessions * 1e3 |
| P Session RPM with Forecast | P Session RPM with Forecast | programmatic_revenue_with_forecast / sessions * 1e3 |
| P Session Value-RPM | P Session Value-RPM | programmatic_session_rpm * viewability |
| P Value-RPM | P Value-RPM | programmatic_rpm * viewability |
| P Win Rate | P Win Rate | programmatic_impressions / impressions |
| PageView RPM | PageView RPM | revenue / pageViews * 1e3 |
| PageView Value-RPM | PageView Value-RPM | pageView_rpm * viewability |
| AY Page Views | PageViews | pageViews |
| PageViews per Session | PageViews per Session | pageViews / sessions |
| PB PageView RPM | PB PageView RPM | prebid_revenue / pageViews * 1e3 |
| PB PageView Value-RPM | PB PageView Value-RPM | prebid_pageView_rpm * viewability |
| Revenue with DA Forecast | Revenue with DA Forecast | prebid_won_revenue + dynamicAllocation_revenue_with_forecast + direct_revenue |