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TikTok

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How to Automatically Duplicate TikTok Campaigns in 2 Easy Ways
New FeaturesTikTok

How to Automatically Duplicate TikTok Campaigns in 2 Easy Ways

If you’re currently trying to scale your TikTok campaigns, you’re probably already familiar with the process of duplicating. It’s a quick and effective strategy, but it’s also time-consuming.   We have a way to automatically duplicate TikTok campaigns and set a custom budget, and it’s very simple to follow. In this article, we will show you how to successfully do this with examples. When to Duplicate TikTok Campaigns When scaling profitable TikTok campaigns, you generally have two options – scale vertically by increasing campaign budgets, or scale horizontally by duplicating top campaigns.   Increasing campaign budgets is often a solid strategy, but it comes with limitations. TikTok does not recommend increasing budgets by more than 20% at a time, making it difficult to scale effectively.  There is also no certainty that increasing the budget will boost your returns – sometimes it can lead to ad oversaturation, increased competition, and higher CPCs (cost per click). This is why advertisers often prefer duplicating top campaigns instead. Why Set a Custom Budget for Duplicated TikTok Campaigns? Until now, duplicating campaigns on TikTok only allowed you to make changes after the new campaign was live. With TheOptimizer, you can now manually or automatically duplicate TikTok campaigns with your desired new budgets.  If you are aiming to scale faster, you can create duplicate campaigns with a budget higher than 20% of the original, without hindering the success of your initial campaign. You can also test different budget allocations and review their impact on performance.   There are two ways you can do this with TheOptimizer. How to Duplicate TikTok Campaigns Manually with TheOptimizer Under Campaign view, you can see performance metrics on all your TikTok campaigns. Select the campaign you wish to duplicate and click on the Clone icon:  Here, you will need to specify how many copies of the campaign to set live, and select the new budget. You can choose a fixed value or increase/decrease the existing budget by a certain percentage, like in the example below:  How to Duplicate TikTok Campaigns Automatically with TheOptimizer To save more time and speed up the scaling process, you can also leverage TheOptimizer’s cloning automation rule.  Let’s say we want to clone campaigns that have already spent over $100 in the past 3 days, and resulted in an ROI greater than 20%. You can select these conditions under Rules. To increase the chance of success for the newly cloned campaigns, you can also pre-determine a moment when they should go live. Generally, you can do this at the start of the day to ensure the budget is spread out evenly throughout the day. You can change the timezone to match your TikTok account timezone.  Finally, you can specify the new budget and budget caps. Apply this rule to any selected campaigns, schedule it to run as often as needed, and get notified whenever an action is triggered.  Duplicating TikTok Campaigns with New Budgets: Conclusion Duplicating profitable TikTok campaigns is an effective way to scale faster while avoiding the risks and limitations of budget increases.  TheOptimizer offers a unique feature that allows you to clone TikTok campaigns with custom budgets, either manually or automatically through rules.  If you are also looking for an efficient way to duplicate TikTok and Facebook ads, here is our guide on how to manage this with TheOptimizer.

February 2, 2024

Sara Bregasi

Sara Bregasi

Content Writer

Apply Bulk Bid and Budget Adjustments with TheOptimizer
New FeaturesFacebookNativeTikTok

Apply Bulk Bid and Budget Adjustments with TheOptimizer

We are happy to announce our newest feature that will allow you to apply bulk bid and budget adjustments for an enhanced campaign optimization process.  In this article, we will discuss what this feature entails, how it can help you simplify your campaign management, and we will look at specific use cases with examples. The Problem If you have multiple campaigns, ad groups, ads, or publisher sites with varying bids and budgets, it’s very time-consuming to adjust all budgets or bids separately.  For example, if you wish to increase all bids by 20%, you first need to calculate how much 20% of all current bids is, and apply the changes one by one. Apart from taking up too much time, this way of managing bids and budgets is also more prone to mistakes, which eventually leads to avoidable budget waste. The Solution With TheOptimizer’s new feature, this entire process can be done in just a few clicks. You will be able to select as many campaigns, ads, ad sets, or publishers you need to adjust, and apply bid and budget increases/decreases, either by a fixed amount or by a percentage. All calculations will be done by our system, leaving no room for errors.  Let’s have a look at several use cases for our top ad networks to see how this new feature can help you optimize your campaigns in practice. Facebook Apply Bulk Campaign Budget Adjustments for Facebook Let’s say you are reviewing your Facebook data on TheOptimizer, and you notice a few campaigns have been performing exceptionally well recently.  With the new bulk actions, you can now select these top-performing campaigns and increase their budget at once.  For this use case, we want to apply a bulk budget increase of 15% for all selected Facebook campaigns. You have the option to adjust the budget by a certain percentage or set a fixed budget value. You can also optionally apply budget caps to ensure the new budget stays within a certain range.  Finally, you can preview the changes before applying them. With this preview, you can see the calculated value of the new budgets.  Apply Bulk Ad Set Bid and Budget Adjustments for Facebook If you are using ad set daily budgets instead, you can also replicate the same process as above on an ad set level.  TikTok Apply Bulk Campaign Budget Adjustments for TikTok You can also optimize your TikTok campaigns with TheOptimizer’s new bulk actions.  In the example below, we are applying a 15% budget increase on campaign level and previewing the changes before approving the new budgets. Apply Bulk Ad Group Bid and Budget Adjustments for TikTok Similarly, you can apply bulk bid and budget changes to selected TikTok ad groups. You can increase or decrease bids and budgets using a percentage calculation or set them to a fixed value.  Taboola Apply Bulk Campaign Bid and Budget Adjustments for Taboola If you are advertising on native platforms such as Taboola or Outbrain, you can also apply bulk budget and bid changes on a campaign level.  For the use case below, we have selected several Taboola campaigns we wish to test with a lower budget. We are applying a global 10% budget decrease. Apply Bulk Site Bid Adjustments for Taboola A big part of being successful with native advertising is being able to effectively manage publisher sites.  If you have identified a few publisher sites with good performance, you can bulk increase the site bid to scale faster. In this specific use case for Taboola, we are increasing the bid by 15%, but ensuring that it does not go higher than 80% of our reported EPC (earning per click). Outbrain Apply Bulk Campaign Bid and Budget Adjustments for Outbrain You can also optimize your Outbrain campaigns by using TheOptimizer’s bulk actions on a campaign level. You can adjust campaign bids and budgets, as well as change target CPAs in one go.   Apply Bulk Section Bid Adjustments for Outbrain When advertising on Outbrain, you also need to optimize on a section level. Due to the large number of sections, this task can become very tedious when done directly on the platform.  With the bulk section bid adjustment, you can make global changes and preview the results before applying them. In this case, we are increasing the section bid by 15%, but ensuring the new bid does not go higher than the earning per click value. Apply Bulk Bid and Budget Adjustments with TheOptimizer: Conclusion Effectively managing bids and budgets for all campaign levels plays a critical part in your success as an advertiser. Between managing multiple ad networks, campaigns, and trying to allocate your budget correctly, it can become time-consuming to manage everything separately.  TheOptimizer’s bulk bid and budget manager is a game-changer, and it’s currently not available on any traffic source. You can stay ahead of the competition by simplifying your bid & budget management for better results, and save an immense amount of time and money doing so. For more feature use cases with TheOptimizer, read our article about duplicating ads on Facebook and TikTok here.

January 30, 2024

Sara Bregasi

Sara Bregasi

Content Writer

What is Social to Search Arbitrage and How Does it Work?
FacebookGuidesTikTok

What is Social to Search Arbitrage and How Does it Work?

If you are currently running, or planning on starting, social to search arbitrage campaigns, this guide is for you. It has everything you need to know, including a comparison of the top ad networks & search feed providers, information on tracking & campaign setup, and tips on how to optimize your campaigns. What is Social to Search Arbitrage? Social to search arbitrage involves buying social media traffic through paid ads, and redirecting it to a parked domain (i.e., monetization page) displaying related search results. These monetization pages are provided by companies such as Google, Bing, or Yahoo, and each search result represents an ad for which other advertisers are paying. Companies like Google work with partners to supply the search results you see on a monetization page. These partners are also called search feed providers. We will give a list of the top search arbitrage feed providers in a bit and explain how you can apply for these platforms.  Is Social to Search Arbitrage Profitable? Before you dive any deeper, you probably want to know if this type of traffic arbitrage is profitable. If you are running social to search arbitrage campaigns, you will be making a profit by buying traffic for cheaper on social ad networks like Meta or TikTok, and selling it for a higher price to search feed providers.  Search arbitrage is a business of small margins. The payouts are generally low, resulting in low revenue-per-click. However, conversion rates for search arbitrage offers can be very high if you make your ads highly relevant to the keywords you are targeting, and continuously optimize your social media campaigns based on KPIs. When we discuss campaign optimization, we will give some tips on which metrics to prioritize.  So, in short, social to search arbitrage can be very profitable, but your profitability will highly depend on other factors. We already discussed traffic quality above, but traffic quantity is another important factor. Since search arbitrage has small margins but high conversion rates, a larger amount of traffic means more revenue.  Finally, apart from mastering social media advertising (highly relevant ads, good copy, top creatives, the right targeting strategy etc) and investing in getting more traffic, you also need to choose your ad networks wisely. When looking for the right ad network, your focus should be on finding platforms with high engagement and low cost-per-click. Let’s take a look at the top social ad networks next. Top Social Ad Networks to Buy Traffic From As of now, Meta and TikTok are the two main social ad platforms for social to search arbitrage. So, what are the key differences between these two platforms?  Meta (Facebook & Instagram) Meta’s biggest advantage is its audience reach and diversity. With over 3 billion users for Facebook and 1.35 for Instagram, this is by far the biggest social media platform in 2023. This means that the audience is also more diverse in terms of demographics and interests.  The key downside is that competition on Meta is higher, leading to more expensive cost-per-clicks (CPC). Keep in mind that this is only a generalization, and the actual cost of traffic will heavily depend on your ads and targeting strategy.  2. TikTok TikTok is one of the fastest-growing social media platforms for search arbitrage. At 1.7 billion users as of recently, its audience is considerably smaller compared to Meta’s.  TikTok’s biggest strength is its superior audience engagement rate of 5.69%, compared to Facebook’s 0.06% and Instagram’s 0.47%. Ads on TikTok generally blend in very well with the rest of the content on the platform, resulting in higher conversion rates. Which platform you decide to run paid ads on will highly depend on the keywords and offers you are promoting. For example, if you are promoting dental implant results, you will most likely want to prioritize older demographics.  We have a full comparison article between Meta vs TikTok ads here. You can also find more information on how to run TikTok to search arbitrage campaigns here. Top Search Arbitrage Feed Providers Tonic  Tonic is a German-based traffic monetization platform, known for their Tier1 search feed, high EPCs, and quick creative approval process. You can apply here.  2. System1 System1 is another major player in the social to search arbitrage space, providing offers from top advertisers and verticals, including health, finance, and travel. You can get in touch with them via this form.  3. Ads.com (previously Bodis) Another top traffic monetization platform, Ads.com has over 15+ years of experience in the industry, and they also partner with Tier1 ad search providers. You can create an account with them here. You may be asked for an invitation code, in which case you can contact the team inside the platform to inquire about your next steps.  4. Domain Active Similarly, DomainActive partners with top advertisers and helps you monetize your paid social traffic. You can sign up here.  5. Sedo Sedo is one of the largest domain marketplaces in the world. You can register here.  Before approving your application, these companies will most likely need to see some sort of proof of spend. There is no specific budget you need to spend to qualify, but generally, top search feed providers are looking for media buyers who have the potential to spend more or less 4 figures per day. Traffic quality will also be very important, as well as a few basic rules such as no incentivized, push or fraudulent traffic. Social to Search Arbitrage Campaign Setup The way you set up your search arbitrage campaigns will determine how data moves from TikTok or Meta to the search feed, and it will define your tracking capabilities.  You can set up your campaigns in two different ways. The direct flow is when you do not use a tracker in-between, while the tracked flow includes the use of a third party tracker. Direct Flow Since there is no tracker present with this setup, the final destination for your TikTok or Meta ads will be the link provided by your search feed provider. Generally, you need to build the campaign links manually under the direct flow. If you are not sure how to build your links, you can find examples for the top search feed providers and social media ad networks below. Please make sure to replace the domain and specific parameter information based on your specific case.  The direct flow is straightforward, easy to set up, and cost-effective, but it limits what you are able to track for your campaigns. If you are just starting out, this could be a simple solution, but if you are trying to scale and working with larger budgets, you will most likely need more granular data to be able to optimize your campaigns efficiently. Apart from this, you would also miss out on the ability to split test keyword groups or different search feeds under one domain. Sending conversion postbacks to TikTok or Facebook is also more limited depending on the search feed.  For these reasons, most search arbitrage experts opt in for the tracked flow. 2. Tracked Flow  The tracked flow involves using a third party tracker. For this to be possible, you would need to use a tracker that has a direct integration with social media ad platforms like TikTok and Meta, but also with the search feed providers you are working with. ClickFlare is a good example of a tracker that has an integration with all the platforms mentioned in this article.  Your campaign URLs in this case will be generated by your chosen tracking platform.  Using a tracker like ClickFlare, you will get access to deeper data about your visitors, including country, region, city, device type, OS, OS version, user agent, etc. You will also be able to rotate two or more keyword groups under a single domain, split test search feed providers, and send accurate postback conversion data back to TikTok and Facebook. ClickFlare will also automatically update revenue data from your search feed providers, removing the need for you to manually update finalized revenue data via CSV. Social to Search Arbitrage Campaign Optimization As we mentioned above, search arbitrage is a business of small margins, so in order to scale and succeed, you will most likely need to launch a large number of campaigns, advertise from different ad accounts, or from different platforms.  To ensure that you are not wasting your time and money on […]

November 24, 2023

Sara Bregasi

Sara Bregasi

Content Writer

TikTok to Search: How to Run Tonic Search Arbitrage Campaigns
TikTokGuides

TikTok to Search: How to Run Tonic Search Arbitrage Campaigns

Are you running TikTok to Search campaigns with Tonic and looking for a comprehensive guide to help you through this process?  We’ve got you covered!  In this article, we will discuss everything you need to know about setting up TikTok to search arbitrage campaigns with Tonic, from tracking, to tips on how to make your campaigns profitable! What is TikTok to Search? TikTok to search arbitrage is when you buy traffic from TikTok (via paid ads) and direct that traffic to a monetization page with relevant search results. The monetization page will display a few different results, and each result will send the user to the website of the business running search engine campaigns. Usually, the TikTok advertiser would get paid each time a visitor clicks on one of these search results.  These search results are displayed by search feed providers. Search feed providers are Google, Yahoo, or Bing partners. We will dive deeper into search feed providers in a moment.  This process of buying and selling traffic is commonly referred to as “traffic arbitrage”. It’s extremely effective for conversions, because it ensures that each visitor is qualified twice – firstly, when they click on the ad, and secondly, when they click on a specific result on the monetization page. Instead of buying traffic from TikTok, you can buy it from essentially any advertising platform, such as Meta, Google, Taboola, Outbrain, and more. So, why are we focusing on TikTok to search arbitrage?  TikTok has become one of the fastest growing platforms within the search arbitrage space over the past two years. Being a relatively new platform, the cost of buying traffic from TikTok is lower than most other platforms at the moment. TikTok’s smart algorithm, advanced targeting options, and unprecedented high engagement rates, are also attracting more and more search arbitrage marketers to join the platform. Search arbitrage feed providers As mentioned above, the search landing pages linked to various offers are generated by search feed providers. These providers are going to be the ones paying you in the end, so you need to review them carefully.  Some of the most popular search feed providers are:  Tonic  Sedo  Domain Active System 1 Ads.com For the purpose of this article, we will focus on Tonic. They have a large range of over 1,000 offers, and they only accept a select number of advertisers. You can apply via the form here. Tonic offers a number of benefits, such as high EPCs, accurate reporting, automated features to reduce your workload, quick creative approval process, and excellent customer support, amongst other things.  Tonic search arbitrage campaign setup flows Do you have your TikTok ad account and your Tonic account ready? Now, it’s time to learn how to set your campaigns up for success. The campaign setup will dictate how the data will flow from TikTok to Tonic, and what type of information you will be able to track.  There are two general ways to set up your campaigns – the direct flow (without a tracker), and the tracked flow (with a tracker).  Direct flow  With the direct flow, the visitor will go directly from the TikTok ad to the link provided by Tonic.  In this case, you will usually have to build the campaign link manually. You will need to append the required tracking information to the links provided by Tonic, and use them as destination URLs for your campaigns.  Here is an example of how the direct flow links for your campaigns should look like: Note: this is just an example, please make sure to replace information set on parameters like IDs and event names to match the ones you will use in your campaigns.  Although the direct flow is simple to implement, it comes with its own limitations, especially when it comes to tracking. Your tracking capabilities will be limited to the tracking & reporting capabilities of the search feed provider. That means that you will have limited access to detailed visitor data, which makes optimizing your campaigns more difficult.  This is why most search arbitrage marketers run their campaigns using the tracked flow. 2. Tracked flow  With the tracked flow, a third-party tracker is added between TikTok and Tonic.  With the tracked flow, instead of using the tracking URL you get from Tonic as the destination URL for your campaigns, you will need to use the tracker generated campaign URL.  There are plenty of affiliate trackers out there, but ClickFlare is one of the only trackers that has a direct integration with major search feed providers, including Tonic. The main benefit of using a tracker like ClickFlare is that it provides you with extremely granular data on a click level. ClickFlare has a direct integration with both TikTok & Tonic, meaning that after the initial setup, it will automatically update your cost & revenue data. If you are not very keen on the technical side of tracking, ClickFlare offers a free on-boarding session where an expert will guide you through the entire setup process.  Apart from getting access to more accurate & detailed visitor data, the tracked flow also allows you to easily A/B test two or more sets of keywords or tracking domains under a single campaign. Or, if in the future you want to test another search feed apart from Tonic, with ClickFlare you can also split test the different search feed providers under the same campaign. How to make TikTok to Search Tonic campaigns profitable In order to make your TikTok to Search Tonic campaigns profitable, you will need to nail down targeting, have strong creatives & update them frequently, and constantly optimize your campaigns based on your KPIs.  Let’s start with targeting. TikTok allows you to target based on three dimensions – demographics, interests & behaviors, and device. Many advertisers make the mistake of being highly selective with their target audience, and in return receive very little traffic.  Whenever you apply a new targeting criteria, for example “only include visitors from the US”, TikTok provides an estimated audience size (highlighted on the right). This will indicate whether your target audience is too narrow, narrow, balanced, or fairly broad. While there is no right or wrong way to do this, generally you might want to avoid being on the “too narrow” or “narrow” side. “Balanced” is what is usually recommended by TikTok, and “fairly broad” could also work, especially if you are trying to gather data.  When it comes to creatives, TikTok is one of the platforms with the highest ad fatigue. TikTok recommends updating your creatives every 7 days! It sounds daunting, but it can be easier than you think. You can use TikTok Creative Center to see what types of ads are working for your niche. Then, go to a free stock video platform, such as Pexels, and browse over 1,000+ free TikTok videos. You can edit your videos using a free video editor, like CapCut.  If you want to take your TikTok creative game to the next level, you can actually pay TikTok creators to make ads for you. This is called UGC (user generated content), and this type of content converts extremely well on the platform. There are platforms out there, such as Trend.io or Trendzi, that can connect you to top TikTok creators. If you want to learn more about platforms or tools that can help you with your TikTok journey, we have a full article on that here.   We hosted a large search arbitrage meetup during Affiliate World Barcelona 2023. Jack Antaki, COO of Trendzi, talked about their TikTok to search Game-Changing Strategy Behind $110M of Testing. You can watch his presentation full of golden nuggets here. TikTok to Search: How to run Tonic search arbitrage campaigns on autopilot with The Optimizer We talked about targeting & creatives, now it’s time to focus on campaign optimization. You may have heard that search arbitrage is a “numbers game”, which means that in order to succeed with TikTok to Search, you will most likely need to launch many campaigns & ads, sometimes using different ad accounts.  This is where automation tools like The Optimizer come in handy. You can connect all your TikTok ad accounts, as well as your tracker or search feed accounts (depending on which campaign flow you go for) in only a few steps. This will allow you to optimize all your search arbitrage activities from a single platform.  If […]

October 16, 2023

Sara Bregasi

Sara Bregasi

Content Writer

The Optimizer vs Revealbot Comparison
NativeFacebookGoogle AdsTikTok

The Optimizer vs Revealbot Comparison

If you are reading this post, you probably already know how important it is to use a campaign automation tool in 2023. With so many choices out there, it’s crucial to understand what each tool offers, so you can choose the best option to help scale your business.  In this article, we will take a deep dive into the comparison between The Optimizer and Revealbot, highlighting the key differences and similarities between these two campaign automation tools. The Optimizer vs Revealbot: Traffic Source Integrations While both The Optimizer and Revealbot have the same core functionality, there is a difference in the traffic sources they support.  The Optimizer is primarily used by marketers who are active on social and native advertising platforms. In total, The Optimizer has a direct integration with 14 advertising platforms, while Revealbot has integrations with four.  Below you can see the top six advertising platforms supported by The Optimizer. Apart from the native sources covered here, The Optimizer supports a variety of other premium platforms including MGID, MediaGo, and more. On the other hand, Revealbot only supports the social media platforms highlighted below.  If you are advertising only on social media platforms, both tools can help you and we recommend reading further to compare their other features. However, if you are running native ads or planning on testing them out in the near future, The Optimizer is a better fit for you.  The Optimizer vs Revealbot: Trackers & Search Feed Integrations Online marketers often use third-party trackers for higher data accuracy. If you are using a tracker, you will most likely want to connect it to your campaign automation tool. That way, you will be able to use the data from both your advertising platform and tracker when setting up your automation rules.  The Optimizer has a direct integration with 13 trackers, while Revealbot has integrations with four. Both platforms can pull data from Google Analytics, but The Optimizer supports a larger number of trackers, including top affiliate trackers such as ClickFlare, Voluum, RedTrack, AssertiveYield and more.  If you are running search arbitrage campaigns without using a tracker, The Optimizer also has an integration with five of the top search feeds. This means that the platform will pull the revenue data directly from the search feed via API.  In case your tracker of choice is not supported by the two platforms, don’t worry! Both The Optimizer and Revealbot allow users to upload their data using CSV or Google Sheets reports.  The Optimizer and Revealbot are constantly working on new integrations, so before making a decision, always make sure to check whether your ad platforms, trackers, or search feeds are supported by these platforms. In general, The Optimizer integrates with 20 more platforms than Revealbot, giving you a wider range of options. The Optimizer vs Revealbot: Campaign Management  Since both The Optimizer and Revealbot are primarily campaign management tools, let’s zoom in on this feature for a bit.  The Optimizer makes campaign management easier than ever with a comprehensive dashboard that displays key performance metrics, such as cost & revenue from all your campaigns and connected ad or tracker accounts. This is extremely important for agencies or performance marketers who advertise on different platforms, using multiple ad accounts, and launching a large number of campaigns. Instead of logging into each of your accounts separately, you can now manage all your campaigns from a single dashboard. This is something that Revealbot does not offer at the moment.  The Optimizer takes it a step further by allowing you to view detailed performance metrics from both your traffic sources (e.g., Facebook and TikTok) and your tracker in a single report. For example, in the aggregated report above you can see the traffic source (in this case Facebook) clicks, and tracker conversions side-by-side. You can also make manual changes to your campaigns directly from this dashboard.  When it comes to campaign management, The Optimizer offers more advanced features and really focuses on saving you time by aggregating data from all your accounts in a single place. The Optimizer vs Revealbot: Automation The automation functionality is pretty similar for both platforms. They both have an intuitive rule builder that allows you to automate campaign optimization tasks using conditions. For example, if you want to set a rule that will automatically pause your Facebook ads with high CPC, here is how it would look like on The Optimizer: Similarly, this is how the same rule would look like on Revealbot:  Both platforms allow you to schedule rules at constant intervals (e.g., every 30 minutes), or at specific times of the day (e.g., each day at 6 AM account timezone). They also both allow you to use custom metrics in your rules, select campaigns you want the rule to apply to, and have the option to be notified each time the rule is executed.  Both The Optimizer and Revealbot also offer rule templates you can use as inspiration, but we recommend being careful with these templates. What works for one business may not work for the other, so always evaluate these templates against your own metrics, goals and priorities. The Optimizer vs Revealbot: Reporting Both platforms have a “Reporting” feature, so that you can generate reports about your campaigns automatically.  This feature is pretty straightforward and user-friendly on both platforms, but similarly to what we mentioned above, The Optimizer has the benefit of combining the data from your traffic sources and third party tracker accounts in a single report.  The Optimizer vs Revealbot: Conclusion Choosing the right campaign automation tool for your business can play a crucial role in how fast you are able to scale profitably.  While both The Optimizer and Revealbot have an excellent automation engine, The Optimizer supports more traffic sources, trackers and search feeds, as well as a more advanced campaign management dashboard that will make your life easier as an advertiser. If you want to learn more about The Optimizer, read how it compares to TikTok’s and Facebook’s in-platform automation.

October 3, 2023

Sara Bregasi

Sara Bregasi

Content Writer

When and How to Duplicate Ads for Enhanced Performance
FeaturesFacebookTikTok

When and How to Duplicate Ads for Enhanced Performance

There are many different ways to scale your Facebook and TikTok campaigns, and one that top marketers are loving right now is the duplication method.  In this article, we will discuss when and how to duplicate an ad, ad set/ad group, and campaign on Facebook & TikTok to boost performance and scale profitably. When to Duplicate Ads, Ad Sets/Ad Groups, and Campaigns on Facebook & TikTok Use Cases Duplicating ads, ad sets/ad groups, and campaigns can be a great way to horizontally scale your budget and extend performance. Facebook and TikTok both have guidelines against increasing budgets by more than 20% at a time, so if you want to scale your top-performing assets faster, duplicating is a good alternative. Image by Insense On the other hand, seasoned advertisers use the duplication method when an ad (or ad set/ad group) is not delivering. Sometimes assets that have good creatives, setup and targeting, simply don’t get many impressions. Although it’s not clear why this happens, re-launching the same asset at prime time can be the solution. If you are confident in your creative and targeting, but the ad or ad set/ad group is just not working out, you could use duplication to give the asset another chance.  How to ensure success If done right, this strategy can add a real performance-boosting kick! To make it work, you need to take into consideration the following things. First, you need to know your numbers and have a clear definition of what counts as a successful or unsuccessful ad, ad set/ad group & campaign. For this you should identify important metrics for your business (such as ROAS, CPA, conversions) and continuously monitor them against your benchmarks.  Second, you need to ensure that your duplicates go live at prime times. For example, if your campaigns perform better in the morning, you need to launch new duplicated campaigns during that time frame. Image by SocialPilot If you are not sure when to post for best results, you can review your account stats to see when your audience is most active, or do some research on the best posting times online.  Image by SocialPilot Finally, if your advertising budget is low, it doesn’t make much sense to create several duplicates. This method is more suited for advertisers who are testing different assets and allocating a larger budget to each campaign. It also helps if you are advertising to a large audience, because it significantly reduces the chance that your duplicates are being viewed by the same users.  How to Duplicate Ads, Ad Sets/Ad Groups, and Campaigns on Facebook & TikTok You can duplicate ads manually on Ads Manager, or automate the process using a campaign automation tool like The Optimizer. Let’s take a look at both cases.  In order to duplicate manually on the platforms, you simply need to hover over the campaign you wish to duplicate, and click on “Duplicate”. Next, you will see a screen where you need to select duplication options and the number of copies:  The process is the same for duplicating ad sets and ads.  If you are launching a large number of ads, ad sets/ad groups, and campaigns, this method can become time consuming and tricky to manage. For each asset, you will need to monitor their KPIs daily, wait for them to hit the targets you set, and manually duplicate them at prime times. This is where automation comes into play.   With TheOptimizer, you can fully automate your duplication strategy through rules and conditions. In this example, each ad set/ad group that has already spent more than $100, has a ROAS larger than 2.5, and has led to one or more purchases, will be automatically duplicated and set live each day at 6 AM (at your preferred timezone).  The logic works exactly the same for both Facebook and TikTok, and for duplicating ads and campaigns. The metrics, numbers, and conditions you see above can be modified according to your own needs. Each time The Optimizer makes a change, you will be notified via email, Telegram or Slack.  This is a major time saver and ensures that your duplication strategy is done right. Now you don’t have to check your stats all the time, and you don’t have to wake up at 6 AM to set anything live. The system will take care of everything for you.  If you want to learn more about how to automatically duplicate ads, ad sets/ad groups, and campaigns with The Optimizer, click here. The duplication feature is only one of the things you cannot currently automate on Facebook or TikTok. Read more about the other features we offer for Facebook automation and TikTok automation via these links. When and How to Duplicate Ads for Enhanced Performance: Conclusion Whether you duplicate assets manually or using a campaign automation tool like The Optimizer, this is a powerful strategy you need to explore in order to scale your Facebook and TikTok campaigns profitably.   The two main use cases for this feature are to horizontally scale your budgets for extended performance and to give an extra opportunity to an asset that is not delivering.  In order to ensure that you are leveraging this strategy’s full potential, you need to identify important metrics for your business, constantly monitor them, and ensure the duplication only happens at prime times. The Optimizer can help with all these challenges.

September 1, 2023

Sara Bregasi

Sara Bregasi

Content Writer

Top 8 Paid Advertising Platforms for Lead Generation in 2023
GuidesFacebookGoogle AdsNativeTikTok

Top 8 Paid Advertising Platforms for Lead Generation in 2023

In the constant pursuit of business growth, it comes as no surprise that lead generation has been the top priority for most businesses throughout 2023. There is an overwhelming amount of options out there when it comes to generating leads, including a mix of organic and paid efforts across an endless list of platforms.  With so many different channels and methods to generate leads, digital marketers are facing a very pressing challenge – how can they filter through all the available options in order to generate quality leads with a high chance of converting?  In this article we will discuss the top paid advertising platforms for lead generation in 2023, and share best practices on how to leverage them to generate quality leads. What are the best social media paid advertising platforms for lead generation? Let’s start with the most obvious answer – social advertising platforms. According to recent data, 68% of online marketers state that social media ads have helped them generate more leads.  But which platforms are likely to generate the best quality leads, and how do they compare to each other?  Youtube Ads Youtube has 2 billion monthly active users, making it one of the biggest social media platforms to date.  We have placed it at the top of the list, mostly due to its advanced targeting options. Beyond the standard demographic targeting, Youtube also allows advertisers to target based on the audience’s past search and watch history. As an advertiser, you can also choose which type of Youtube videos you want your ad to be shown on.   Combine this with a very strong call to action on the ad, and you are likely to increase short term sales by up to 30% according to Hubspot.  The main downside of Youtube is that you need to create longer form videos, which costs time and resources to make. TikTok Ads You have probably heard all about how popular TikTok ads are right now, but actually, only 18% of online marketers are using TikTok ads for lead generation. You still have time, but you need to be quick! A recent study reported that about half of online marketers that were questioned, plan on leveraging TikTok in the near future for this purpose.  In the meantime, this relatively low level of competition means that the cost for advertising on TikTok is the lowest among all platforms at the moment.  TikTok also has a smart algorithm and a plethora of basic and advanced targeting options you can use to generate quality leads. If you want to learn more about 6 winning strategies on TikTok, read our previous article here.  The biggest challenge with TikTok is that you need to create a large amount of videos in order to continue being successful. With this platform, trends come and go very fast, and ad fatigue is very high, with ads often “expiring” after 1 or 2 weeks. More and more companies are using UGC (user generated content) brands that connect you to TikTok creators.  You pay a flat fee, and the creator shoots and edits the video on their end. This is a good solution to produce the videos you need at a much lower cost. Also, these videos blend in better with the rest of the content on the platform, making them more engaging and less transactional.  Meta Ads Meta includes Facebook and Instagram, making it one of the biggest social media platforms worldwide, with 3 billion monthly active users.  Although Meta offers the same targeting options as TikTok, Facebook has been around for 12 extra years, which means the platform has gathered more data and supported an even smarter algorithm.  In terms of lead quality, again video content generally works better than static images, especially if you educate the consumer about your product throughout the video. You can do this by focusing on offered value and addressing pain points, instead of just stating features. Having a clear message and including testimonials also helps.  Image by Poll the People One downside of Meta is that traffic is more expensive than TikTok. If you are not sure whether to focus on TikTok ads or Meta ads in 2023, read our full platform comparison here. What are the best native paid advertising platforms for lead generation? If your focus is on generating high quality leads, you should consider native advertising platforms. 75% of customers trust editorial sites, compared to 54% who trust social media. Native ads are often placed on trusted sites, and they seamlessly blend in with the rest of the content on that page, making them ideal for higher conversions. There are hundreds of native platforms out there, but what are the top options?  Taboola Taboola is one of the biggest native advertising platforms with 500 million daily active users. Most of the traffic on this platform comes from Tier-1 countries such as the US and UK.  Taboola partners with high quality websites and trusted sources, such as Business Insider and Fox, and apart from offering advanced targeting options, they also have a strong algorithm that matches the offer with the right audiences for better results. Outbrain With 1.3 billion unique users, partnerships with esteemed sites such as CNN and BBC, and half of their traffic coming from Tier-1 countries, Outbrain is another top native platform to consider. They also offer advanced targeting and retargeting options.  Taboola and Outbrain are two of the most popular native advertising platforms, which also means that the competition is higher and you need a bigger ad spend budget to promote your offers here.  MGID MGID has been one of the industry leaders since 2008, with 850M unique visitors monthly and sites like MSN as partners. The traffic here comes primarily from Tier 2 countries, most notably from Eastern Europe and South-East Asia.   RevContent The last native advertising platform we would like to focus on for this article is RevContent. Most of the publishers are from the US, such as Forbes.  RevContent have branded themselves as a high-quality traffic platform by stating that they reject a large number of publishers and have established very high standards when it comes to their qualifying and compliance policies.  Based on your company’s goals, budget, and target GEOs, you can decide which platform/s to start with.  In terms of content, advertisers still heavily rely on image ads for native platforms, but video ads or gifs appear to work better for engagement. If you want to learn more about how to boost your native ads profits in 2023, read our previous article here. What is the best search advertising platform for lead generation? Google Ads There are billions of daily searches on Google, which gives you as an advertiser access to a very broad audience.  Because you are specifically targeting people who are already looking for your product/service, search ads are the most effective way to generate high quality leads for your business.  This top-notch quality also makes Google Search ads highly competitive, and more expensive than the other platforms on this list.  How can you manage all your paid advertising platforms for lead generation? Depending on your offer, vertical target audience, ad budget, and your team’s strengths and weaknesses in terms of resources, you can decide which platform to put your focus on.  Remember to “not put all your eggs in one basket” and test different channels instead. Platforms are constantly changing, updating their policies, and becoming more competitive, so make sure to not fully rely on only one channel. You can A/B test your offer across 2-3 different platforms, and focus on scaling the ones that are working best for you.  Successful lead gen marketers are often running campaigns on various social, native, and search platforms at the same time.  If you are in the same position, you may need to consider a campaign automation tool like The Optimizer. Our tool has an integration with all the traffic sources mentioned in this article (and more), and it can help you optimize your campaigns from a single dashboard. If you want to monitor performance, stop creatives that are not working, and scale creatives/campaigns that are performing well, The Optimizer can automate these tasks for you without you having to log into tens (or sometimes hundreds) of ad accounts each day.  Advertising Platforms for Lead Generation: Conclusion In this article, we discussed the best paid advertising platforms for lead generation in 2023. […]

August 10, 2023

Sara Bregasi

Sara Bregasi

Content Writer

The Top 9 Affiliate Marketing Tools You Need In 2023
GuidesFacebookGoogle AdsNativeTikTok

The Top 9 Affiliate Marketing Tools You Need In 2023

If you are an affiliate marketer, you have probably heard the saying “successful affiliates work smarter, not harder”.  A large part of working smarter involves using the right affiliate marketing tools that will help you achieve your goals, scale profitably and save time and money in the process. In this article, we will introduce the top 9 affiliate marketing tools you need to succeed in 2023. We will cover everything from hosting, landing page building, tracking, and automation. Affiliate Marketing Tool 1: Hostinger for Domain Hosting Having your own domain and website as an affiliate marketer gives you a lot of freedom and control over your design, content and structure.  There are thousands of domain hosting services out there, but Hostinger is one of the most affordable platforms. It’s very reliable and speedy, and it’s easy to use even if you don’t have technical knowledge.  They offer various pricing plans depending on your specific needs, starting from as low as $1.99/month for basic web hosting. If you sign up for a one-year hosting plan, you also get the domain for free the entire year.  Affiliate Marketing Tool 2: LanderLab for Building Landing Pages The ability to build high-converting landing pages is a big part of your success as an affiliate marketer. Not only do you need to build a lot of lead or sales pages, but you also need to do a large amount of testing to figure out what actually works.  LanderLab is an extremely user-friendly tool that allows you to build landing pages with no coding or special design skills.  You can choose from 100+ industry-specific landing page templates that are proven to convert. You can also integrate your tracker or lead management system, run A/B testing directly from the platform, and import existing landing pages from zip to use as inspiration.  The starter plan begins at $69/month. Affiliate Marketing Tool 3: ClickFlare for Tracking Being able to track and analyze detailed campaign data in real time is crucial for scaling.  ClickFlare is the perfect tracking tool for affiliate marketers. It allows you to create and track complex funnels, it integrates with all the key traffic sources (native, social and Google), and it gives you the ability to track, route and A/B test unlimited pre-landers, landers and offers. If you are looking for a reliable and affordable tracker, ClickFlare pricing begins at $89/month. Affiliate Marketing Tool 4: Adplexity for Spying on Competitors An important part of online marketing is finding out what your competitors are doing and learning from their successes and mistakes.  Adplexity uses data from various ad networks and allows you to see which ads are getting the most hits and have been running the longest. You can filter by landing page or ad keyword, days running, country, ad network and more. The tool also gives you the ability to see the landing page each ad is sending traffic to, as well as the offer URLs. You can download landing pages you want to use as inspiration, and directly export them to your landing page builder of choice, for example LanderLab.  Adplexity offers different plans for various traffic sources, starting from $199/month. Affiliate Marketing Tool 5: Canva for Design Whether you want to design an ad, social media post, email header, banners, or even edit videos, Canva can help you.  The tool is again extremely easy to use, and you can create beautiful designs that convert without any prior design experience. There are thousands of ready-made templates you can use, and the basic plan is completely free! If you want to upgrade, the Pro version is still only $12.99/month.  Affiliate Marketing Tool 6: ChatGPT for Content & Copywriting We know, we know. You are probably already using ChatGPT, but there are a few tricks that tend to give better results when it comes to writing high-converting copy.  Whether you want to write copy for a landing page, email, ad, or blog post, you always need to give ChatGPT a clear idea of what the product is, who the target audience is, and which goal you are hoping to achieve.  You also need to instruct it to write a text focused on benefits (instead of simply features), include a compelling call-to-action and headline, include testimonials, and address pain points. If you want to take it a step further, you can use the ChatGPT prompt, “I will show you 5 examples of my writing. Replicate my writing style and tone of voice to write a new text about X topic”.  You can use the basic version of ChatGPT completely for free. Affiliate Marketing Tool 7: Trendzi for Video Ads We could drop endless studies and statistics on why it is absolutely crucial to incorporate videos into your affiliate marketing strategy in 2023. To keep it simple, all research strongly indicates that videos are better for lead generation, branding, sales, and overall performance. Especially if your advertising platform of choice is social media, you need to consider using UGC (user generated content). As Trendzi says on their page, UGC videos are video ads that don’t look like ads. Through platforms like Trendzi, you can choose a creator and give them instructions on what type of video you are looking for. They will create a video that blends in and feels organic, which has been proven to lead to better conversion rates.  Trendzi offers different pricing packages, starting from $500 per video. If you want to learn more about how the platform works, we recommend watching their presentation from the Search Arbitrage Meetup in Barcelona in 2023. Affiliate Marketing Tool 8: The Optimizer for Campaign Automation If you are advertising on various platforms through several accounts, launching and managing a large number of campaigns, and playing with big advertising budgets, our campaign automation tool The Optimizer is made for you.  With The Optimizer, you can set rules to automate routine campaign optimization tasks, such as adjusting bids and budgets, pausing campaigns or ads that are not performing, cloning ad sets, and more. This will allow you to free up an immense amount of time and make sure you are efficiently managing your advertising budget in order to scale faster.  Here you can read how some of our top clients used The Optimizer to scale on TikTok and native platforms. The Optimizer’s starter plan begins at $199/month. Affiliate Marketing Tool 9: NordVPN for Cybersecurity Using a VPN service such as NordVPN will mainly provide you with online security, making sure that your online activities and sensitive data are secure and protected from potential cyber threats. For example, the tool will ensure your information is kept private in public places, like cafes or while on the move.  NordVPN will also protect you from competitors finding out about your strategies, provide access to geo-restricted information, and allow you to check how your landing pages appear to people in various locations. The monthly plan begins at $12.99/month and there are multiple discount packages available. Top 9 Affiliate Marketing Tools: Conclusion To keep up with the competitive landscape of affiliate marketing in 2023, you will need to use specific tools for different parts of your operation.  The affiliate marketing tools discussed in this article are: Hostinger for domain hosting, LanderLab for building landing pages, ClickFlare for tracking, Adplexity for spying on competitors, Canva for design, ChatGPT for content & copywriting, Trendzi for video ads, The Optimizer for campaign automation, and NordVPN for cybersecurity.  Regardless of which tools you choose to leverage, make sure that you are always working smarter rather than harder.

August 2, 2023

Sara Bregasi

Sara Bregasi

Content Writer

TikTok’s Commercial Content Library: All You Need to Know
TikTokPlatform Updates

TikTok’s Commercial Content Library: All You Need to Know

Last week, TikTok introduced a Commercial Content Library to promote transparency regarding paid advertising and other commercial content on the platform.  Essentially, the Commercial Content Library is a large database where you can find  information on TikTok paid ads (and finally stalk your competitors with ease).  In this article, we will cover all you need to know about TikTok’s Commercial Content Library and discuss how you can use this database to make better ads. TikTok’s Commercial Content Library: What is it? You can access the Commercial Content Library at library.tiktok.com. This is a public library, available to everyone, regardless of your location or account status.  The CCL has two core sub-libraries:  Ad Library: a database of all TikTok paid ads in the European Economic Area (EEA), Switzerland, and the UK. According to TikTok, making data from more countries available is in the works, but a launch date has not been disclosed yet.  Other commercial content: branded content or paid partnerships. While these videos are not paid TikTok ads, the creator who uploaded them has indicated via the content disclosure setting that it is promotional content.  TikTok’s Commercial Content Library: How does it work? The Ad Library is the most relevant sub-library for advertisers, so we will focus on that. If you are familiar with Meta Ad Library, this is the same thing. You can filter based on your target country and ad publication date, and you can even look up a specific advertiser name or a keyword (such as health, beauty, sports) related to your industry.  When you click on a specific ad, you will be able to see an Ad Summary section that includes the unique ad ID for that particular creative, the first and last shown date, and an approximation of how many unique viewers have seen the ad at least once.  On the right side, you can also see the advertiser name, the company that paid for the ad, and the advertiser’s registered location. The next section is a Targeting Summary which delivers information about the target audience of the ads, such as gender, location, age, and additional parameters (such as interests, video interactions etc).  TikTok’s Commercial Content Library: How can you use it to make better ads? Incorporating TikTok’s Commercial Content Library in your competitor and trend research is the core benefit of this update for advertisers.  If you know your top competitors or companies that have a similar offer to yours, you can directly look up the competitor’s name and see which creatives and targeting strategies they are using.  You can also filter on specific industries, countries, or keywords to find top performing ads. Getting inspired by relevant ads that have been running for a long time is a good first step to making better ads.  TikTok’s Commercial Content Library: Conclusion  TikTok’s updated Commercial Content Library is a strong move that positions the platform to better compete with Meta. Now you can access transparent ad details for paid TikTok ads and other commercial content available in the EEA, Switzerland, and the UK.  This large amount of data will allow advertisers to make more informed decisions and track their performance against industry benchmarks.  If you are running TikTok ads, check out our previous articles on how to scale your TikTok campaigns in 6 simple steps and 9 must-have TikTok tools for advertisers. 

July 26, 2023

Sara Bregasi

Sara Bregasi

Content Writer

TikTok Automation: The Ultimate TikTok vs The Optimizer Comparison
TikTok

TikTok Automation: The Ultimate TikTok vs The Optimizer Comparison

If you are advertising on TikTok in 2023, you probably know how quickly this platform evolves and how demanding it can be to keep up.  This is why more and more advertisers are relying on TikTok automation tools in 2023. Essentially, these tools take over routine and time-consuming tasks from you, so you can focus on strategy and growth.  In this article, we will discuss TikTok automation tools, and compare the benefits of using the automated rules offered by TikTok versus The Optimizer.  Although The Optimizer is our own tool, we promise to be unbiased and explain when it makes more sense to use each platform. TikTok Automation: The Similarities Both The Optimizer’s and TikTok’s rule engine have the same core function – to automate campaign optimization through a set of conditions. How it works is that you are programming the system to take a certain action each time a condition is met. For example, “if conversions are less than zero, pause the ad”.  Both platforms do a great job of automating routine processes, such as pausing underperforming ads, increasing (or decreasing) budgets based on performance, day parting and more.  While both TikTok and The Optimizer share the same core function, there are some key differences between them. In the next few sections, we will first highlight the additional  functionalities of The Optimizer, and then discuss when to use each platform. TikTok Automation: Connecting Multiple Accounts Let’s jump right in with the main benefit of using The Optimizer. With our TikTok automation tool, you have the ability to connect as many different TikTok accounts as you need. After you have connected your accounts, you can manage all of them from one single platform. This is especially important for agencies or advertisers that manage multiple TikTok accounts for different clients or offers. With our Global Rules, you can apply automation rules on an account level without having to log into each account manually each time.  If you are also advertising on different platforms, such as Meta (Facebook & Instagram), Google, or native platforms like Taboola and Outbrain, you can also connect those accounts to The Optimizer and manage everything from one place. This will give you a quick snapshot of what is happening with your campaigns at all times and allow you to outsource routine campaign optimization tasks for all your advertising channels.  TikTok Automation: Blended Data An important part of optimizing your TikTok campaigns is the ability to track revenue or conversion data outside of TikTok, and using this data to set up automated rules.  If you are using TikTok’s in-platform automation, you are inevitably limited to their reported data. While this is a simple and cost-effective solution, it’s not always accurate or detailed enough.  This is why most advertisers are using separate third-party trackers. If you are using a tracker such as ClickFlare, Voluum, or Google Analytics, you can connect your tracker with The Optimizer and benefit from blended data. Below, you can see an overview of all the trackers and search feed providers we have a direct integration with. By connecting your tracker, you can set smarter automated rules based on accurate revenue data. For example, you can set conditions such as, “If the tracker ROI is lower than 0%, pause the TikTok ad group”.  With this functionality, you will be able to make informed decisions based on all your available data. TikTok Automation: Leveraging Custom Metrics Apart from being able to incorporate third-party tracker data in your automated rules, with The Optimizer you can also use an immense amount of metrics to set rule conditions.  While TikTok’s automation solution allows you to select about a dozen pre-determined metrics, The Optimizer offers close to a hundred different metrics.  If you use specific numbers or calculations as part of your optimization strategy, with our tool you can calculate up to ten custom metrics of your choice, which you can later use to set up automated rules.  You also have a lot of freedom in choosing which metrics are showcased in your reports. That way, you can only focus on the metrics that really matter to you and filter out the irrelevant data. TikTok Automation: Cloning Top Performing Ad Groups One of the rules commonly used by seasoned advertisers is automatically cloning ad groups that are performing well. This is a process you cannot currently automate on TikTok, and it comes in handy when you want to boost the success of an ad group without increasing your budgets by more than 20% (as per TikTok’s advice).  If you want to read more about similar winning strategies on TikTok (with examples), here is our article about the top 6 strategies to scale on TikTok. TikTok Automation: Pre-built Rule Templates If you are just getting started with TikTok automation, it can be useful to have some pre-built rule templates you can use as inspiration.  TikTok already offers four rule templates. You can use a template for turning on your ad at a specific time, automatically raising bids, increasing budgets based on performance, and pausing ads with high costs.  The Optimizer offers over 20 ready-made templates that are categorized to help you find what you need faster, and they range from simple to complex to accommodate your needs.  TikTok Automation: Rule Schedules When it comes to setting automated rules, you also need to decide how often you want the system to check if the conditions you have set were met.  TikTok allows you to run the rule either every 30 minutes or once a day.  If you are working with larger budgets, broader audiences, or if you are in the testing stage, you may need to run your rules with a higher frequency than what TikTok has to offer.  The Optimizer offers 11 different rule schedules, with the highest frequency being as often as 10 minutes, and the lowest being weekly. You can also adjust the rules to run hourly or twice daily, giving you more flexibility with your strategy.  TikTok Automation: Maximum Conditions Per Rule The final difference between The Optimizer and TikTok’s built-in automation tool is the amount of conditions you can set per rule.  TikTok allows a maximum of five conditions per rule, which generally should be enough to create simple automations. However, if you want to build more complex rules with over five conditions, The Optimizer has no maximum amount of conditions.  TikTok Automation: Cost We promised to be unbiased, and when it comes to costs, TikTok’s automation engine is free while The Optimizer is a paid tool.  If you only have one TikTok ad account that you can easily manage manually, or if you are spending less than $10K a month on ads, you may want to get started with TikTok’s in-platform automation rules first.  But if you are working with higher budgets, multiple accounts, and different traffic sources, The Optimizer will save you an immense amount of time and money that TikTok’s simple setup can not do right now. TikTok Automation: Conclusion Regardless of which rule engine you deploy, you need to consider TikTok automation if you want to scale fast and keep up with the platform’s competitive pace.  Both TikTok and The Optimizer can help you automate campaign optimization processes. TikTok’s automation setup is free, but it has less functionalities than The Optimizer.  The most important advantages of The Optimizer are the ability to connect multiple ad accounts and traffic sources, automatically clone top performing ad groups, and leverage blended cross-platform data with custom metrics.  If you want to know more about how The Optimizer can help you, read our case study on how one of our clients made $195K per month with TikTok ads using our tool. 

June 29, 2023

Sara Bregasi

Sara Bregasi

Content Writer

How to Scale Your TikTok Campaigns in 6 Simple Steps
TikTokGuides

How to Scale Your TikTok Campaigns in 6 Simple Steps

With a total of over $11 billion in advertising revenue, TikTok is one of the hottest platforms for fast growth right now. This may surprise you, but scaling your TikTok campaigns can be much simpler than you think.  In this article, we will look into how you can scale your TikTok campaigns in 6 simple steps and share our best tips and tricks to try out. How to Scale Your TikTok Campaigns Step 1: Nail Down Targeting The first step, before we dive into the details of targeting, is knowing your product and your audience. The more information you know about them, the easier it will be for you to select the right criteria.  Let’s start with the basics. On TikTok, you can target on three core dimensions:  Demographics: location, gender, age, language  Interests & Behaviors: general interests, video interaction, interaction with creators, interaction with hashtags Device: operating system, device model, connection type With so many targeting options available, a lot of advertisers make the mistake of selecting a lot of criteria and not receiving any traffic. A good approach here is to only start with the necessities first. You can select your target location and language, and exclude users younger than 18 years old, especially if your goal is to make purchases.  Selecting interests & behaviors can work if your target location is the United States, but if you are catering to a smaller market, you may need to keep it broad.  If you do select specific interests, make sure to enable “Targeting Expansion”. That way, TikTok will target people from different interests if it is relevant to your product. Each time you select a criteria (for example, exclude users below 18 years old), you will see an estimation of your audience size (top right). Along with this data, you will also see a target audience indicator from TikTok.  There are four indicators:  Too Narrow: The audience size is too small, and you will need to remove some criteria to ensure your ads receive enough traffic  Narrow: The audience size is still small and not ideal.  Balanced: The estimated audience is at a balanced level, and TikTok recommends this for most advertisers.  Fairly Broad:  The audience size is large. This is not necessarily a problem, especially if you are just getting started and want to gather more data. You can always start broad and eventually cut or remove things that are not working (we will discuss this more in Step 3).  How to Scale Your TikTok Campaigns Step 2: Play With Your Creatives You may have heard that TikTok is a “creative-hungry” platform. In fact, TikTok recommends changing your creatives as often as every 7 days!  So how can you keep up with this pace? First, know when to change your creatives and when to do nothing. If an ad is performing extremely well, we do not recommend changing the creative, even if TikTok’s 7-day mark has passed. On the other hand, if an ad is performing exceptionally badly, chances are that changing the creative will not make a huge difference.  Generally speaking, the perfect moment to change your creatives is when performance is getting stale.  If you have a design team, this should not be a big issue for you. If you are working alone, take a look at our article about the 9 tools that will allow you to create ads faster with the help of free stock videos, or platforms where you can connect with affordable UGC creators.  How to Scale Your TikTok Campaigns Step 3: Cut Things That Are Not Working Sometimes, no matter how good your creatives are or how well you have perfected your targeting, things simply don’t work out. In this case, you will need to employ a defensive strategy and cut underperforming campaigns, ad groups or ads.  First, you will need to set clear rules for yourself based on your metrics and goals. For example, if the campaign has been running for 7 days and ROI is below 0%, you will pause the campaign. If you only have one TikTok account and a few campaigns, you can do this easily by checking your data and manually pausing underperforming campaigns.  However, if you are running multiple high-budget campaigns from several accounts, you should consider automating this process. TikTok already offers a few simple automation rules on their Ads Manager dashboard, but if you want to manage hundreds of campaigns and TikTok accounts with more complex rules and metrics from one single dashboard, an automation tool like The Optimizer is extremely helpful. You can set your timeframe, conditions, and select all your active campaigns.  The Optimizer Rules This is a simplified example with dummy numbers just to showcase what the system can do, but you can customize this according to your preferences. Instead of ROI, you can choose any other metric you use (conversions, CPA, clicks, ROAS, etc). You can select data from today up until the last 90 days, and choose to run this rule from weekly to as often as every 10 minutes. The system will also notify you when it executes a rule.  How to Scale Your TikTok Campaigns Step 4: Gradually Increase Budgets On the other hand, if things are working out well, you may want to increase your budgets. A common mistake is increasing budgets too quickly. In general, increasing them gradually by 15-20% at a time is safer.  Again, you can do this manually, using TikTok’s rules, or using an advanced automation tool like The Optimizer.  Here is an example of an automatic rule you can set within The Optimizer. According to this rule, the system will check if there are any campaigns that have spent more than $50 and reached an ROI of over 50% in the past 7 days. For each campaign that fits this criteria, the budget will automatically be increased by 15%.  The Optimizer Rules The exact same approach works for decreasing budgets when needed.  How to Scale Your TikTok Campaigns Step 5: Clone Ad Groups If an ad group is performing exceptionally well, you might want to increase bids and budgets more than the recommended 20% rate. However, this can confuse the algorithm and cause performance to drop.  This is why we generally recommend cloning top performing ad groups instead. As with the previous two steps, this one can also be delegated to our automation system. Depending on your own metrics, you can specify which ad groups should be cloned. The Optimizer Rules If you are still unsure of whether an automation tool is right for you, check out our case study on how one of our users made $195K in a month with TikTok ads while using The Optimizer.   How to Scale Your TikTok Campaigns Step 6: Know & Monitor Your Numbers Finally, it’s important to know and consistently keep track of your numbers. Which metrics are important to your business? When do you make money, and how do you monitor your results?   This may sound like a small step, but in reality it is often what sets successful advertisers apart from their competitors.  Create a list of your key performance indicators, such as CPA (cost per acquisition), conversions, click-through-rate, ROI, etc. For each metric, calculate at which level they are exceptional, average, and bad. Then you can begin the process of gathering data, increasing budgets for exceptional results, monitoring average results, and cutting bad ones before they can lose more money. How to Scale Your TikTok Campaigns: Conclusion In this article, we discussed how you can scale your TikTok campaigns in 6 simple steps by nailing down targeting, playing with your creatives, cutting things that are not working, gradually increasing budgets, cloning overperforming ad groups, and constantly monitoring your numbers.  The first step in completing these steps successfully is knowing your business, audience, and key performance metrics upfront. With your knowledge, you can start optimizing your campaigns manually if you only have a few, or using an automation tool, like The Optimizer, to take things to the next level. 

June 20, 2023

Sara Bregasi

Sara Bregasi

Content Writer

9 Must-Have TikTok Tools: Skyrocket Your Campaigns in 2023
TikTok

9 Must-Have TikTok Tools: Skyrocket Your Campaigns in 2023

If you are advertising on TikTok, you probably don’t need to be told how fast this platform evolves. With attention spans getting shorter and new trends emerging almost every single day, it is one of the most challenging platforms out there to master.  According to TikTok, there is one solution to keep up with their tempo. All you have to do is change your ads every 7 days! Unless you want to spend every second of the day keeping up, you will need to use TikTok tools that will make your life easier and save you an immense amount of time.  In this article, we will look at 9 must-have TikTok tools you can use throughout various stages of your advertising process to truly skyrocket your campaigns in 2023.  TikTok Tool 1: TikTok Creative Center Before you start creating your ads, you will need a content strategy. TikTok’s Creative Center can help with this. On this platform, you can find examples of ads that are working really well on TikTok, trend reports, video templates and more.  The feature most advertisers use here is “Examples of top ads”. If you target your audience by country, you can select a specific country in this overview. You can also search for a keyword that is related to your product. In this case, when I type in “ecommerce”, I can see all the top ads related to that keyword, and try to establish a pattern between the videos.  TikTok Tool 2: Pexels Using the inspiration you got from the top performing ads, you can easily create similar videos yourself. If you do not want to spend money on shooting a TikTok video from scratch, Pexels offers thousands of free TikTok videos you can use.  Generally, videos featuring people tend to convert better. Pexels has plenty of high quality ones you can choose from. In the click of a button, you can download one of these stock videos and modify it in your editing software of choice. TikTok Tool 3: Trend.io If you still prefer more personalized videos, you can pay top TikTok creators to make a video for you. This is referred to as UGC, or user generated content. According to the 2023 TikTok trend reports, this type of content is converting extremely well due to its ability to seamlessly blend in with other videos on the app, appearing more trustworthy. It is also much cheaper than filming a professional video from scratch. TikTok Tool 4: CapCut  CapCut is a free all-in-one video editor. It is from the same parent company as TikTok, and it’s very easy to use while still offering advanced editing capabilities, such as video editing, filters, effects, text on video, music, speed adjustment, transitions, quality/color correction and more.  TikTok Tool 5: Copy.ai Now that you have your video creatives, it’s time to write the captions. With more and more people using TikTok as a search engine, the company announced that they are working on improving their search function. Video captions will become even more important for ad performance, and copy.ai’s TikTok caption generator can help.  You may already know that AI software is the next big thing in digital marketing. Using these tools will allow you to work faster and smarter, and the sooner you jump on the AI train, the higher the chances are that you will set yourself apart from the competition.  Copy.ai analyzes a large amount of data from TikTok, and it recommends captions that are highly likely to work best for your specific video ad. You simply need to explain what the video is about, and what is the main action you hope to achieve through your ad.  The free version will recommend five different captions, and you can upgrade to a premium version for $36/month for more flexibility.  TikTok Tool 6: TikTok Pixel Once you start posting your ads, you will need to track their performance. TikTok’s pixel is a piece of code you can place on your website, and it allows you to track actions that users take after interacting with your TikTok video.  If you are looking for a prebuilt, hassle-free solution that requires minimal setup or maintenance, this is the perfect solution.  TikTok Tool 7: Linktree If you only have one website you wish to promote via TikTok, you can easily place the link in your TikTok bio. But if you have multiple links and offers, you will most likely need a landing page with all your links in one place.  You can create a landing page in under 10 minutes with Linktree’s free version. If you need more customization, you can also choose one of their three paid plans (all under $20).  Here is an example of how the landing page with all the links would look like.  Image by Linktree TikTok Tool 8: Hootsuite So far, we have mostly discussed tools that focus on creating top-performing content on TikTok. However, if you truly want to skyrocket your campaigns in 2023 and set yourself apart from the competition, you will need a few advanced tools. Such tools will allow you to save time and scale profitably by automating various processes.  The first one is Hootsuite, which is a social media management tool. If you are managing several campaigns with multiple ad groups and ads, Hootsuite’s ability to schedule and automatically publish content comes in handy. You can also manage and store all your creatives, get access to in-depth analytics, and interact with other accounts, all from one single dashboard.  Hootsuite offers different pricing options, starting from $99/month with the possibility of upgrading to custom plans.  TikTok Tool 9: TheOptimizer.io If you are juggling multiple campaigns at the same time, an automation tool can help you save time and scale more efficiently. We may be a bit biased with this one, but thousands of advertisers have increased profits and skyrocketed their campaigns with The Optimizer.  The tool allows you to set rules that will help manage your campaigns on autopilot. You can automatically change bids and budgets when certain conditions are met, pause ads that are not bringing results, and clone top-performing ad groups.  The Optimizer offers various pricing plans based on your monthly ad spend, starting from $199/month. Conclusion In this article we recommended TikTok’s Creative Center for your content strategy planning, Pexels for free stock videos, Trend.io for affordable UGC content, CapCut for video editing, Copy.ai for writing your captions, TikTok Pixel for tracking your ad’s performance, Linktree for compiling all your promotional links, Hootsuite for managing and automatically publishing your content, and The Optimizer for automating your campaign management.  Regardless of which tools you choose based on your personal goals and budget, you will need to simplify and automate your processes if you want to stay ahead of the competition and continue growing with the platform.  

June 13, 2023

Sara Bregasi

Sara Bregasi

Content Writer