How to create custom metrics for TikTok

If you need to work with certain metrics which are not available in TheOptimizer, you can create your own custom metrics using a formula.

Step 1: Under Campaigns, click on the metrics icon. 

Step 2: Scroll until you find Custom Metrics, and click on the pen icon to edit it.

Step 3: Name your custom metric, define the format, and add your calculation using the formula bar. A custom metric calculation can include metrics from both your TikTok & external revenue stream reporting.

Click on Save. Now, you can use this custom metric while setting up your automation rules in the next step. 

Next step: Automate your TikTok campaigns

Start automating your TikTok campaigns with our rule examples here.

Updated on February 26, 2024
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